ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., The questions that clients ask in the coming months are going to be more focused on business results and less on trends and vanity metrics.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Duct Tape Marketing

OCTOBER 6, 2017

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

PR 45

PR SEO Analytics Campaign 45

ConversionXL

JANUARY 30, 2013

Wrong metric. The problem is with the metrics used – direct sales are a very bad metric to use for social. You can’t just go and blast your PR all over the place, no one will listen to you, and if no one listens then no one buys. Here’s how you can track that with Google Analytics. Engagement.

Social Media 134

Social Media Sales Media Social Network 134

YoungUpstarts

MAY 17, 2017

Here are some hacks you could use in your favour in this case: Creating a countdown timer on your website and social media channels. The next thing that you need to target here are referrals from news agencies, PR firms etc. And finally, defining the metrics that define success for your business. Conversion rate. Web traffic.

Marketing 133

Marketing Social Media B2C B2B 133

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

JANUARY 8, 2018

One of the biggest channels to do that is through organic search traffic. They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. In some organizations this also means that you’re responsible for the (web) analytics instrumentation.

SEO 134

SEO Metrics Analytics Search 134

Up and Running

JUNE 27, 2018

Define success metrics before your campaign starts, then measure your effectiveness during and after the campaign. Plenty of small business owners make the mistake of diverting their resources toward the biggest and trendiest marketing channel there is today. You can also start with content marketing and publishing PR materials.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Occam's Razor

DECEMBER 9, 2009

Specifically: Who owns web analytics / who it reports to from a org structure perspective. Let me hasten to add that this, web analytics ownership, does not exist in a vacuum. If your overall web business is misaligned from an org perspective then honestly there is no hope for you, regardless of where analytics sits.].

Analytics 95

Analytics Framework Web Lean 95

Brandanew

JULY 9, 2015

They may also engage with large PR houses to get the distribution going. To get a consumer to trust a brand is harder as they are exposed to so many pieces of content on an everyday basis from competition as well as multiple social channels. There was no one God-sent metric box that solved all our queries in one go.

Marketing 100

Marketing SEO Metrics Agile 100

crowdSPRING Blog

AUGUST 2, 2016

One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. Data segmentation, in particular, can help you do things like measure cost per lead relative to customer lifetime value by channel. Will this solve all of your analytics woes?

Marketing 48

Marketing Metrics Aggregator Social Media 48

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Startup Lessons Learned

NOVEMBER 26, 2012

FM KQED live-streams over the internet here : [link] Forum is also broadcast on Sirius XM satellite radio (channel 135 NPR Talk) I know for many of you 10AM is not the common time you're sitting by the radio with nothing better to do than call into a live radio show. There are several ways to tune in: In the Bay Area, tune your radio to 88.5

Lean 159

Lean San Francisco Houston Engineer 159

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. The same goes for analytics: Understand a current tool before adding another.). Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics.

Demand 132

Demand Vertical Campaign Channel 132

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. You might also get immediate access to channels that might have otherwise taken years to break into. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

APRIL 30, 2019

All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO. And there’s a lot of work that’s been done on work and motivation and having that work directed in a productive creative way is one key metric. Roger Dooley: Yeah. And it varies, but there’s ways of dealing with that too.

Revenue 57

Revenue SEO Texas Minnesota 57

Duct Tape Marketing

SEPTEMBER 22, 2022

17:16] Is there a small set of metrics that you rely on? [19:43] Andrew Warden (05:09): Channel, I got you. We think that BEC, which is a new channel, right. Because the moment that you rest on the laurels of the channel, that's working so well for you is the moment it stops doing that. No, actually it, yeah.

SEO 82

SEO Channel Campaign Audience 82

Diego Basch

MAY 26, 2011

Sad, to see Hacker News being used as a marketing channel. The parent post of that link talks about how to use channels such as HN to maximize the launch of your startup. Let me introduce you to AARRR : Dave McClure’s startup metrics for pirates. On Hacker News I see comments such as: Barf. Check it out and come back.

Marketing 28

Marketing API Metrics Retention 28

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. An easy integration with Google Analytics will let you see which customers ended up converting and you will soon be able to write your own success formula.

Sales 60

Sales Marketing Sales Cycle B2C 60

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

JANUARY 4, 2023

17:16] Is there a small set of metrics that you rely on? [19:43] John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? Because the moment that you rest on the laurels of the channel that's working so well for you is the moment it stops doing that.

SEO 86

SEO Audience Channel Campaign 86

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . This can be through subscriber-only discounts: Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

SEPTEMBER 10, 2019

I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. For that year, the metrics look amazing. A properly scaled marketing channel can 10X your business.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Don’t test for a vanity metric.

Analytics 101

Analytics Programming Global Campaign 101

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Analytics data allows you to see where your visitors came from. Via social media?

Marketing 162

Marketing Charlotte Naming Design 162

Up and Running

NOVEMBER 4, 2015

It puts everything in one place with an easy to follow user interface, works with Facebook, Twitter, Google+, Instagram, YouTube, Tumblr, and WordPress, and has incorporated analytics so you can stay on top of your metrics. Launching and PR. You get a knowledge base, multiple support channels, and reporting.

Curation 60

Curation Finder Startup Social Media 60

Austin Startup

DECEMBER 6, 2017

In other words, it’s about the customer finding you through a mixture of engaging and educational content across multiple platforms such as your blog, social media channels and search engines, to connect with buyers (aka target audiences) at each stage of the buying cycle. And let’s not forget the gem of it all — analytics.

PR 48

PR Public Relations Marketing Social Media 48

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ReadWriteStart

MARCH 27, 2011

In addition, channels such as Applifier, Appsumo or the Humble Indie Bundle have made it easy to reach large groups of users. The part where they differ is that lean startups will seek to implement analytics and track user feedback for their next iteration, whereas flips won't. The same goes for payments, analytics, emailing and more.

Lean 144

Lean Startup Agile Coder 144

Duct Tape Marketing

NOVEMBER 29, 2016

The only thing you, as a marketer, should be focused on is getting the most out of each channel you’re using. By some measures, it’s 40 times more effective than any social channel. One thing I cannot stress enough is the importance of getting a rock star PR person on your team. and Mixpanel for event-based metrics.

Marketing 28

Marketing Channel Analytics Metrics 28

Up and Running

NOVEMBER 5, 2014

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. Use google analytics. And, it doesn’t involve a monthly retainer.

PR 139

PR Hiring Social Media Media 139

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60