Startup Professionals Musings

OCTOBER 18, 2010

Understand the basic tools – the social media trinity. Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity. Key social networks are Facebook (500 million consumers) and LinkedIn (60 million professionals). Put your social network links on your stationery, business cards, and email.

Social Media 238

Social Media Media Startup Social Network 238

ConversionXL

FEBRUARY 12, 2019

In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. Segments include any “ subset of your Analytics data ” (e.g. Cohort metrics can help drive more repeat customers. buyers during a holiday promotion).

Retention 126

Retention Analytics Campaign eCommerce 126

The Next Web

DECEMBER 4, 2013

Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Metrics on keywords, follower profiles and competitors all help define your target listener. Zappos has found great success by keeping social media responsibilities horizontal and flexible.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

SEPTEMBER 9, 2021

With a social media content strategy rooted in relationships and communication. Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. However, its tone of voice differs slightly.

Social Media 142

Social Media Media Developer Marketing 142

Duct Tape Marketing

SEPTEMBER 12, 2017

Website Grader – A free online tool that grades your site against key metrics like performance, mobile readiness, SEO, and security. SimilarWeb – See website traffic and key metrics for any website, including engagement rate, traffic ranking, keyword ranking and traffic source. Social participation. Helpful tools.

Software Review 65

Software Review Technical Review SEO Reputation 65

ConversionXL

JANUARY 31, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet.

Analytics 134

Analytics Video Matching Conversion 134

Duct Tape Marketing

AUGUST 24, 2022

In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m going to talk about the topic of analytics — specifically tracking results, either for your own business or clients you may work with. 2:58] What metrics to look at throughout the different levels of the marketing funnel. [3:32]

Marketing 84

Marketing Metrics Analytics Social Media 84

ConversionXL

JANUARY 30, 2013

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. of online time is spent reading e-mail and 23% on social. The juicy bit of the study is that more than 70% of social networks users shop online. Wrong metric. 2) Social proof.

Social Media 134

Social Media Sales Media Social Network 134

Duct Tape Marketing

JULY 31, 2014

billion users, spending 700 billion minutes on the network every month. In the United States, 58% of the population use at least one social network, and that number leaps to 98% for those aged 18 to 24 years old. And yet, I still have organizations or consultants tell me, “my customers aren’t really on social media.”.

Social Media 37

Social Media Media Social Network Cloud 37

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Other VCs use Contently * or Social Native * to create relevant content.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). We mis-align metrics and dimensions across Users, Session, Hits.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. It is a social network (like Facebook).

Analytics 149

Analytics Marketing Audience Channel 149

dontbesoanalytical.blogspot.com

MAY 13, 2012

Dont Be So Analytical!!! Inside the development organization, this Director attends to staffing, training, workload and productivity metrics, budget, and scheduling. Consider how firms today confront Web 2.0 – the combination of blogs, wikis, and social networking technologies sprouting up. Post a Comment.

CTO 40

CTO Technical Review Technology Software Review 40

Venture Chronicles

DECEMBER 5, 2012

Social technologies that are widely available today enable, for the first time, customer experience innovation at large scale. It is here that social technologies have the most profound impact on customer focused organizations because customers have new expectations about how, when and where customer service will be provided.

Customer 47

Customer Technical Review Software Review Analytics 47

ConversionXL

JANUARY 14, 2020

Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. It’s more than just a distribution channel. Looking at internal search keywords in tools like Google Analytics, Algolia , or Looker has many benefits. Quora did just that. Internal search. has no future.

SEO 159

SEO Framework SCRUM Search 159

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

Social Media 120

Social Media Media SEM Startup 120

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the five types of metrics every small business must rely on to navigate growth and profit.

Metrics 28

Metrics Small Business Analytics SEM 28

Brandanew

JUNE 15, 2015

It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure. Growth hackers are basically professionals who make use of SEO, website analytics, content marketing and A/B testing to create and execute a low cost marketing strategy.

Viral 100

Viral Marketing Social Media SEO 100

ConversionXL

OCTOBER 26, 2022

From there, views increased for each video powering the channel to get over three million likes. Which type of content gets the most engagement on other social networks? By mixing up evergreen and trending content, you can ensure your channel never becomes stale. It has significantly boosted our sales.

Sales 115

Sales Customer Viral Marketing 115

Duct Tape Marketing

NOVEMBER 18, 2015

If you are using social media marketing as a channel to grow your business, awesome! And you could be regularly posting to Facebook and Twitter, but if you’re not measuring how those social networks are working for you, and you’re not testing different approaches to maximize your results, you could be wasting valuable time.

Social Media 28

Social Media Media Social Network Metrics 28

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. You must use metrics that are unique to the medium. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. Ready for the best email marketing campaign metrics? Outcomes.

Metrics 137

Metrics Campaign Email Marketing 137

Up and Running

JUNE 28, 2012

Being passive and not searching through your social networks does not. Relying on one analytical metric to track your progress or that of the campaigns you are running is a false flag. You need to incorporate a constant monitoring of multiple channels in order to really understand what is going on.

Social Media 91

Social Media Government Metrics Database 91

ConversionXL

NOVEMBER 4, 2020

The onboarding process took me through how to build my park from scratch, step-by-step—before introducing tips that encourage me to share the game with friends, like adding my name and social networks (events that will keep me around for longer and become more competitive). Marketing Manager Erin Barber at Simplaex. Conclusion.

Conversion 103

Conversion Email eCommerce Community 103

Software By Rob

OCTOBER 16, 2012

My web app, Web Control Room is a simple live dashboard that reports on your business performance showing charts from a number of services (MailChimp, Analytics etc). Start with Google Analytics Custom Segments. If you aren’t familiar with custom Segments in Google check out my post Google Analytics Advanced Segments.

SEO 78

SEO Analytics Social Media Audio 78

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you.

Analytics 60

Analytics Metrics Technical Review Channel 60

Venture Chronicles

DECEMBER 20, 2011

The Business of Social Networks: We have seen a coalescing of business models form around social networks and not surprisingly the vast majority of them are evolutions of advertising models. This will work but as companies demand more (see next prediction) the ad driven model will evolve in ways not previously seen.

PPC 32

PPC Social Network Mobile Campaign 32

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. 16 Top Social Analytics Tools For 2016.

Analytics 100

Analytics Social Media Marketing Media 100

Diego Basch

MAY 26, 2011

Sad, to see Hacker News being used as a marketing channel. The parent post of that link talks about how to use channels such as HN to maximize the launch of your startup. I assume you know what you want: become the leading social network for Nepalese zombies, sell for one hundred billion dollars, whatever.

Marketing 28

Marketing API Metrics Retention 28

Software By Rob

OCTOBER 16, 2012

My web app, Informly is a simple live dashboard that reports on your business performance showing charts from a number of services (MailChimp, Analytics etc). Start with Google Analytics Custom Segments. If you aren’t familiar with custom Segments in Google check out my post Google Analytics Advanced Segments.

SEO 27

SEO Analytics Social Media Audio 27

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? Key Performance Indicators! " and. well you've been there.

Metrics 123

Metrics Web Non-Compete Analytics 123

conversionxl.com

FEBRUARY 4, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet.

Analytics 98

Analytics Software Review Conversion Video 98

mashable.com

JULY 10, 2012

Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. SumAll is one such company, providing data analytics to small- to medium-sized online businesses. Social Media Lists. Social Network Lists.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

crowdSPRING Blog

DECEMBER 13, 2018

Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks. Via social media? How do you begin?

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

OCTOBER 19, 2021

A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. Facebook is also the most popular social network with people over 65. For every goal you set, choose the most relevant metrics to track. . But in the U.S.

Marketing 134

Marketing Audience Social Media Algorithm 134

mashable.com

SEPTEMBER 14, 2011

While the aforementioned example may not fit every startup, regardless, you need to have an actionable, scalable business model with measurable metrics (downloads, customers, etc.) With the help social networking tools it has became much easier for start ups to venture in the competitive market. in place before you expand.

France 77

France Marketing Social Media Startup 77