Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality. That is ok.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

MAY 27, 2022

As this job ad for a DGM role at DeepCrawl details: “The Demand Generation Manager will work closely with the channel marketing managers to plan and deliver marketing campaigns. Other times, they’ll focus on a particular channel or initiative. Closely partner with other marketing team members and the sales organization.”.

Demand 95

Demand Management B2B Campaign 95

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. This report demonstrates the power of getting something out of Google Analytics that you might know exists there.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line? The people.

.Net 119

.Net Campaign Analytics Channel 119

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). One of the biggest channels to do that is through organic search traffic. In some organizations this also means that you’re responsible for the (web) analytics instrumentation.

SEO 134

SEO Metrics Analytics Search 134

searchengineland.com

MAY 30, 2012

Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. This sets an immediate precedent that the job is highly analytical and weeds out the marketers who would rather talk about what kind of tree their brand would be if it were a tree. Enterprise SEM. Enterprise SEO. Local Search.

SEO 54

SEO SEM Social Media Search 54

YoungUpstarts

JUNE 30, 2016

If you want to offer eight different channels of support 24/7, you must have the time, budget and human resources necessary to make it happen. Not only do you need to make sure your facilities and salary budgets are aligned, you must also hire people that exhibit the values you want to come across.

Customer 100

Customer Arizona LLC Startup 100

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

Mucker Lab

FEBRUARY 1, 2014

I’ve heard way too many entrepreneurs who believe the solution to building scalable sales channel is to not have one at all, but rely on potential customers to conduct the purchase with self-service via the website. More often that we think, customers or partners rather pick up the phone and have someone else to do the data entry for them.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

Mucker Lab

FEBRUARY 3, 2014

I’ve heard way too many entrepreneurs who believe the solution to building scalable sales channel is to not have one at all, but rely on potential customers to conduct the purchase with self-service via the website. More often that we think, customers or partners rather pick up the phone and have someone else to do the data entry for them.

Sales Cycle 87

Sales Cycle B2B Sales Web 87

Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. The law of God.

Conversion 127

Conversion Analytics .Net Metrics 127

Occam's Razor

MARCH 7, 2022

In our world – marketing research and analytics – that word has come to represent data puking. This, unsurprisingly, ends up being a massive waste of your incredible talent, and an insult to the intelligence of our audience (the people who pay your salary). You can sign up here – all revenues are donated to charity.

Analytics 101

Analytics Audience Georgia Channel 101

Hearpreneur

JANUARY 7, 2017

Something similar happened during a salary negotiation seminar years later. For nearly 15 years I had analytical, numbers-driven jobs in finance and banking, working for some of the world’s largest banks. I desired to use the non-analytical side of my brain to create, inspire, lead, and find a new type of success.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

Occam's Razor

MAY 27, 2015

Our advertising will rain down massive revenues! !" Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. For how to go about this, use the wonderful Analytics Ladder of Awesomeness. " Just buy a programmatic stack, and all our problems will be gone!

Analytics 60

Analytics Marketing Mobile Audience 60

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). These lessons might have made some goals easier to accomplish, some frustrations easier to avoid and some salary jumps easier to come by. Get over it. Prioritize.]. #3:

Analytics 120

Analytics Web Agile Campaign 120

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Patch-work solutions for multi-channel attribution struggle to accommodate cross-device and cross-browser usage, and private browsing. Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Steve Blank

NOVEMBER 25, 2013

These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners. Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering.

Oakland 327

Oakland Incubator Lean Metrics 327

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. Key Performance Indicators! " and.

Metrics 123

Metrics Web Non-Compete Analytics 123

Duct Tape Marketing

NOVEMBER 29, 2016

The only thing you, as a marketer, should be focused on is getting the most out of each channel you’re using. By some measures, it’s 40 times more effective than any social channel. Besides the cost of a press manager’s salary, getting media mentions is a low-cost acquisition channel that can have a huge return.

Marketing 28

Marketing Channel Analytics Metrics 28

Occam's Razor

APRIL 29, 2013

You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. Unless the spammy display ads on your site are getting you $14,000 CPM, your company won't be able to afford your salary for too long. If you are a pro, measure Revenue. Don't obsess about page views.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60