Occam's Razor

MARCH 23, 2021

Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. Paid Media.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

SEPTEMBER 13, 2018

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Acquisition.

Analytics 119

Analytics Technical Review Acquisition Retention 119

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2022

Web traffic from Google Analytics but also another analytics system, or your raw web logs. (If If you use five web analytics tools, they’ll all give you different numbers; this could be due to differences in definitions of things like “visit” and “session,” but is that truly all it is?).

Analytics 248

Analytics Software Review Metrics Technical Review 248

Up and Running

OCTOBER 31, 2018

Thankfully, there are a number of great tools for tracking your web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. What is web analytics? Google Analytics [free and paid].

Metrics 89

Metrics Web Analytics Advertising 89

ConversionXL

JUNE 27, 2016

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Before you can properly complete your web analytics analysis, you should have a list of questions that need answers. And those who don’t?

Analytics 72

Analytics Web Technical Review Conversion 72

YoungUpstarts

OCTOBER 25, 2020

Knowingly or unknowingly email has become a big part of our lives and that is why when it comes to marketing, email is the king. Email marketing is all about informing, influencing, and gaining the loyalty of a contact base that’s interested in your product or services. Email marketing works wonders when it is personalised.

Email 232

Email Sales Marketing Campaign 232

Steve Blank

SEPTEMBER 22, 2011

One of the problems they run into is building a web site. and Balsamiq and throwing together a web site. But for the rest of us mortals whose eyes glaze over at the buzzwords, the questions are, “How do I get my great idea on the web? What are the steps in building a web site?” Size the market opportunity.

Lean 333

Lean Web Coder Business Model 333

ConversionXL

SEPTEMBER 17, 2018

In the world of data-driven marketing, more and more tasks require a bit of coding. You might need to add an extra parameter to your tracking code or pull raw data from Google Analytics. Which programming language should marketers learn? How SQL solves real-world marketing problems. JavaScript. Difficulty : 3/10.

Programming 134

Programming SQL Marketing Analytics 134

The Startup Magazine

SEPTEMBER 18, 2020

More than ever, digital marketing is offering huge advantages to businesses around the world. If you consider how many people are online right now, you should think about how digital marketing could be transformative for your business. Digital Marketing VS Traditional Marketing. Digital marketing methods are trackable.

Marketing 179

Marketing Social Media Technical Review PPC 179

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

ReadWriteStart

NOVEMBER 3, 2023

These leading businesses provide various services, including web and mobile app development , enterprise software solutions, and data analytics. eSparkBiz provides a range of services, including web development, mobile app development, eCommerce solutions , UI/UX design, and digital marketing.

India 130

India Software Review Software Technical Review 130

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Analytics. Machine Learning | Marketing. You are seeing many applications of Machine Learning being applied to Marketing. AI | Now | Global Maxima.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

The Startup Magazine

JANUARY 24, 2024

Leverage analytics Gathering customer analytics insights is instrumental in increasing engagement as it helps you tailor your strategies to match the characteristics of users. Embrace social media marketing Image credit There is more to social media marketing than meets the eye.

Customer 128

Customer Social Media Retention Software Review 128

Occam's Razor

JULY 12, 2010

That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. When I had created the rule Google Analytics did not even exist! Let me share my prescription for avoiding irrelevancy: Try new things. Simple right? And that's on purpose.

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

Analytics 93

Analytics Framework Metrics Algorithm 93

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0.

Analytics 71

Analytics Web Technical Review Metrics 71

The Startup Magazine

JANUARY 31, 2024

It excels in aggregating, sorting, and filtering data efficiently, crucial for applications in data analysis, business intelligence, and backend systems of many web services. The question now becomes: Why is the marketing program efficient or why is it inefficient? The amount of time we spend on maintenance is almost zero now.”

SQL 122

SQL CTO Database Cloud 122

Women Entrepreneurs Can

SEPTEMBER 1, 2020

But we see no setbacks in the field of ONLINE MARKETING as we see progressive updates every passing day. How much budget to allocate for marketing strategies depends on the scale of the business. Here are a few steps by step tips to help you while marketing online. The Center of All Marketing Activity = Your Website.

Social Media 97

Social Media Marketing Analytics Web Development 97

The Startup Magazine

JULY 7, 2022

2- Digital Marketing Management. Even though conventional marketing still has significance worldwide, digital marketing is taking over traditional marketing due to its price and analytics. Cloud computing qualifications and credentials will help you stand out in a crowded work market. 3- Cyber Security.

Technical Review 138

Technical Review Artificial Inteligence Cloud Software Review 138

The Startup Magazine

JUNE 17, 2021

Accomplished entrepreneurs often pride themselves on being able to spot a gap in the market from a mile away. An online business analytics masters can be done from the comfort of your own office, bedroom, or possibly anywhere you happen to be that boasts a sturdy internet connection. Working with Social Media.

Analytics 174

Analytics Technical Review Social Media Software Review 174

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! It helps us get data-gasms, improve ROI for our web efforts and get our bosses promoted.

Analytics 118

Analytics Web Social Media Search 118

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159

Analytics Search Campaign eCommerce 159

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

www.jonsamsel.com

MAY 12, 2011

Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login A Framework for Web Analytics On May 10, 2011, Heardable’s CEO, Jon Samsel, was asked to speak at the Jamba Juice Digital Marketing Summit in Emeryville, California. You can follow any responses to this entry through the RSS 2.0

Framework 40

Framework Analytics Web RSS 40

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. This is sub optimal.

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

DECEMBER 3, 2008

Michael, politely, says in an email: "I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. I feel like am an Analytics God. Every Web Analyst (or really Business Analyst) of any sort finds themselves at that critical point.

Technical Review 115

Technical Review Analytics Salary Fractional CTO 115

YoungUpstarts

JULY 24, 2017

The World Wide Web is a minefield to navigate, due to its sheer vastness. It’s no wonder online marketing can be such a daunting task. If your online marketing campaigns haven’t been going as planned, maybe it’s time to re-evaluate what you’re doing. Online marketing is a fast-paced field. And how to avoid them.

Campaign 145

Campaign Marketing Social Media Technical Review 145

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd and Laure Fisher. In this episode of the Duct Tape Marketing Podcast , I interview Todd and Laure Fisher. 4:02] What is call tracking and how do marketers use it today? [7:08]

Metrics 85

Metrics Marketing Software Review Cofounder 85

The Startup Magazine

OCTOBER 12, 2023

For years, traders have tried to predict how markets might react to certain breaking news information, for instance, based on whether those news items could result in particular assets increasing or decreasing in value, according to experienced investor Daniel Calugar. That caused Brent Crude Oil Front Month futures to spike from $75.32

Algorithm 88

Algorithm Artificial Inteligence Marketing Technical Review 88

YoungUpstarts

OCTOBER 24, 2013

” “Worthworm is designed to fill the market void, providing users with an affordable, rigorous, web-based valuation system that derives a reasonable and defensible pre-money valuation from which entrepreneurs and angel investors can begin negotiating,” Lobock adds.

Pre-Money Valuation 150

Pre-Money Valuation Web Technical Review Angel Investor 150

Up and Running

JULY 6, 2021

If you see a significant dip in your web rankings, it could be the cause of an algorithmic update. In 2012, websites were automatically ranked higher based on inbound links, and some marketers abused this signal to the point where they were able to create all kinds of linking tactics just to build links that connect back to a website.

Software Review 104

Software Review Small Business Algorithm SEO 104

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. And, are we tracking people, devices, web browsers or whoknowswhat? I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. And, yes, some of it is.

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

JANUARY 28, 2021

As we wrote previously : Back to those (early) days when Marketing Automation was just born, the world was web-centric. With marketing and analytics becoming increasingly complex, businesses need to know how to track and manage their data, and they need to know what to do with it. David Raab Founder at CDP Institute.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

Up and Running

FEBRUARY 25, 2021

Where you may have previously been able to engage with a digital marketing agency to help with your SEO activity , you may find that you now need to take on some of that workload internally. . This means that you’re missing out on web traffic, which means you’re missing out on sales. Google Analytics. Cost: Free.

SEO 85

SEO Technical Review Metrics Analytics 85

Up and Running

MAY 3, 2021

According to a marketing report by Akamai, 40% of users will abandon a website if it takes longer than 3 seconds to load. Keep in mind that site speed is just one core web vital that search engines like Google reference and review to determine site health. To get this type of information, you need to use an analytics tool.

Small Business 148

Small Business Caching Metrics Analytics 148