YoungUpstarts

OCTOBER 30, 2019

Getting businesses to visit your website is very different from encouraging the general public to visit web pages. B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Ignore SEO.

B2B 138

B2B B2C Social Media SEO 138

ReadWriteStart

JULY 7, 2021

On the other hand, the global courier delivery market covering Express delivery and Parcel Pickup and Drop services is all set to surpass a whopping $400 billion by 2024 with a growth rate of 8-10% every year. Launching the Uber for courier delivery app solution officially in the market for accepting parcel bookings. .

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. I use that as the Goal Value in this blog's Google Analytics settings. Sorry, OOD.

Analytics 122

Analytics Conversion Affiliate Web 122

Duct Tape Marketing

MAY 2, 2024

From understanding the ‘dark web’ to proven strategies in repurposing content. Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. Click on over and give us a review on iTunes, please!

SEO 62

SEO Search Generative AI Engineer 62

YoungUpstarts

SEPTEMBER 30, 2018

by Shailendra Nagarajan, Senior Product Marketing Manager at DataWeave. Engaging in effective practices that leverage modern technologies to monitor and control the eCommerce Channel through brand analytics. How can brand analytics help? With a few providers, the insights can be accessed through a web portal.

eCommerce 127

eCommerce Channel Artificial Inteligence Technical Review 127

YoungUpstarts

MAY 30, 2014

by Nikole Haiar, Director Marketing, Retail & Partner Services at Hostway Corporation. The economy is slowly improving, but the job market remains tough, especially for new college graduates. Until fairly recently, traditional companies considered social media a trendy marketing tool. Mobile is the future.

Social Media 174

Social Media Mobile Analytics Cloud 174

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

ConversionXL

JULY 8, 2021

The magic of a conversion rate formula lies in gleaning marketing insights. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. From this example, conversion tracking should be used to generate insight on your marketing and customer journey. Leads generated from content.

Conversion 156

Conversion CPA Metrics Analytics 156

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Before the Event.

Campaign 74

Campaign Marketing Social Media Software Review 74

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! A marketing video on your site is just the beginning.

Video 75

Video Marketing Harvest Bandwidth 75

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

The Startup Magazine

JANUARY 26, 2022

Marketing automation tools are the backbone of many modern marketing strategies. They allow marketers to save time by automating repetitive tasks and maximizing outreach by sending personalized messages tailored to specific customer profiles. Your marketing automation tools must have tight social media integration.

Social Media 174

Social Media Marketing Los Angeles Campaign 174

ConversionXL

MAY 22, 2017

You see, the current structure of the modern marketing stack leads to a large amount of data fragmentation. A Brief History of Marketing Technology Software. How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. Contact Management: The Beginning. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

YoungUpstarts

APRIL 22, 2016

Salesforce does the same thing in the B2B world. Its cloud platform lets sales and marketing teams connect and share information about customers and prospects, and developers have enriched the value of the platform with a host of applications that integrate to the platform and add to its functionality.

Japan 100

Japan Global Asia API 100

VC Cafe

MAY 4, 2021

Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). Like in the early days of Web 2.0, Racket is very “bare bones” at the moment in terms of editing abilities, analytics, social features etc. I’ve had a chance to record a few sessions and enjoyed the simplicity of the product.

Audio 139

Audio Software Review Open Source Social Network 139

Lightspeed Venture Partners

AUGUST 17, 2014

CEO and co-founder Vincent Yang, a mathematician by training, had built a system while he was at Summit Partners, a private equity firm, to comb the Web looking for investment opportunities. Provide analytic insights on what characteristics represent the best customer prospects, enabling the fine tuning of marketing activities.

B2B 96

B2B Revenue Private Equity Artificial Inteligence 96

ConversionXL

JUNE 16, 2020

On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page. Users and Google can reward only what’s in-market. I compare it to parts of Market Muse—but at 1% the cost. What if you could reduce your time-to-market for new pages by 60%?

SEO 121

SEO Technical Review Software Review XML 121

ConversionXL

JANUARY 31, 2014

What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. Step Zero – Really Understand Your Target Market. Do This: Really get to know your market. How To Identify Your Target Market & Make More Sales.

Analytics 134

Analytics Video Matching Conversion 134

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

The Next Web

NOVEMBER 15, 2014

Doug Camplejohn is the CEO and Founder of Fliptop, a leader in Predictive Analytics applications for B2B companies. This is certainly the case with sales and marketing teams, where better understanding can lead to better results. Alignment between sales and marketing is a significant problem for many businesses.

Sales 161

Sales B2B Marketing Analytics 161

YoungUpstarts

OCTOBER 10, 2012

Brilliant ad agencies and clever marketing communications experts. Even PhD analytics eggheads. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. That’s right.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

JUNE 8, 2017

I will also discuss common traps to avoid, available tools in the market and additional resources you could use to strengthen your skills and improve your success rate. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Marketing campaigns.

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

MAY 17, 2017

Similarly, there are bases that you need to cover before you actually launch your startup in the market amidst steady competition. Understand the USPs they are banking on and how you plan to beat them once you’re in the market. If you are a B2B business, your first choice should be LinkedIn. Setup a pre-launch marketing plan.

Marketing 133

Marketing Social Media B2C B2B 133

YoungUpstarts

MARCH 18, 2013

A recent study found that small businesses benefit the most from social media marketing, in that 72 percent of small business that implemented social media strategies found a boost in website traffic. What are the benefits of social media marketing? Increase in traffic can lead to new customers and greater sales. Bonus site!

Social Media 269

Social Media Small Business Media Marketing 269

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home.

Web 164

Web Design Marketing Security 164

YoungUpstarts

NOVEMBER 13, 2014

by Nikole Haiar, Director, Marketing Campaigns & Programs at Hostway Services, Inc. As the holiday season draws near, vendors should prepare marketing campaigns built to increase brand awareness during this critical time of year. Holiday email marketing campaigns. Social media marketing campaigns. 15 through Jan.

Campaign 150

Campaign Marketing Social Media B2B 150

bijoor.me

MARCH 26, 2014

Content Marketing. Social Marketing and Sales. B2B Sales Process. Business Analytics & Intelligence. This framework can also be used to categorize various cloud platforms such as OpenStack, Amazon Web Services, Heroku and CloudFoundry. Adventure Travel. Bike Tours. Engagement Tracking. Conversation Management.

Framework 42

Framework Cloud Software Review Azure 42

YoungUpstarts

SEPTEMBER 27, 2019

Whether you are a property manager, real estate agent or property owner, a website is very crucial tool for marketing your property or business. When it comes to web design, usability is very important. Good photos are very important marketing tools for selling a home or getting tenants. Poor usability. Minimize redirects.

B2C 147

B2C Flash B2B Lead Generation 147

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 When you’re creating new web pages, don’t forget about optimizing your URLs. For more information about website architecture, check out this article from Matrix Marketing Group. trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Attribution takes marketing analytics a level—or a couple levels—deeper. What is attribution? site visits).

B2B 131

B2B Marketing Analytics Campaign 131

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. And, before I forget.

Design 86

Design Software Review Mobile Analytics 86

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Don't do paid search.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141

Analytics Metrics Mobile DC 141

The Next Web

DECEMBER 20, 2014

B2B marketing can often feel like a big black box. While companies have access to a wealth of customer behavior analytics, these same data points can be extremely deceptive. It’s easy for marketers to take… This story continues at The Next Web. This post originally appeared on the Evergage blog.

Metrics 132

Metrics B2B Social Media Analytics 132