ConversionXL

OCTOBER 16, 2022

Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Data-driven strategies focused on ROI over revenue win the customer acquisition game. Although the campaign only generated 20 new customers, they each spent an average of $150 on products, generating $3,000 in revenue.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

The Startup Magazine

MARCH 7, 2019

Regardless of the intent of your membership website, these tips can save time and bring in more dues revenue. According to one study, segmented and targeted emails generate 58% of all revenue. Use analytics to evaluate your progress. Shopping cart revenue. Photo by kevin laminto on Unsplash. Upgrades/downgrades.

Software Review 89

Software Review Technical Review Email Software 89

Hearpreneur

JANUARY 19, 2022

Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. Due to that, we decided to widen our client base to increase our revenue. 11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study.

Entrepreneur 120

Entrepreneur Metrics Technical Review North America 120

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. You need to track pre-purchase, post-purchase, and then overall business analytics. In terms of pre-purchase, traffic and content metrics. Peter, anybody have any questions as I go along? Okay, so great.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

MAY 27, 2022

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue. Analytics platforms.

Demand 95

Demand Management B2B Campaign 95

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). We mis-align metrics and dimensions across Users, Session, Hits.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

OCTOBER 16, 2007

It is also covered in detail in Web Analytics: An Hour A Day. Google Analytics's launch of internal site search analysis today is a great excuse to revisit the world of site search. million dollars of revenue for your company. million dollars of revenue for your company. Remember sexy metric bounce rate ?

Analytics 101

Analytics Search Metrics AJAX 101

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). The more advanced you get the more SEO is already integrated into the product so the more time you’ll likely have to invest in figuring out what can really help move your metrics.

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. Maybe not yet.

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

Conversion 127

Conversion Analytics .Net Metrics 127

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! We can entertain them, inform them, and provide utility (AND fulfill their commercial needs – hurray revenue!!!). Those that have long-term revenue resulting engagements with us. Just open Google Analytics. Thing One. There are tech support FAQs.

Marketing 60

Marketing Framework Metrics Audience 60

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

SEPTEMBER 30, 2008

I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think. But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good? Go Get Your Own.

Analytics 68

Analytics Metrics Search Florida 68

ConversionXL

NOVEMBER 14, 2013

You test the new version against the control, and make sure you feed the test data to Google Analytics, so you can segment the crap out of test results. It’s like saying “I don’t want to learn how to code, can I just get a top developer salary without it?” Be ready to spend days digging in the analytics data.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. In our world – marketing research and analytics – that word has come to represent data puking.

Analytics 101

Analytics Audience Georgia Channel 101

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? Key Performance Indicators! " and. well you've been there.

Metrics 123

Metrics Web Non-Compete Analytics 123

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 327

Oakland Incubator Lean Metrics 327

Occam's Razor

MAY 27, 2015

Our advertising will rain down massive revenues! !" Who is then going to ensure that S-T-D-C thinking drives content, which drives ads, which are delivered to audiences who, because now you don't stink, deliver brand love and company revenue? For how to go about this, use the wonderful Analytics Ladder of Awesomeness.

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

SEPTEMBER 30, 2020

After the iPhone launched in 2007 to mass adoption, analytics were never the same. Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now. probability to convert, and predicted revenue from this session is $300. If a decent percentage of users weren’t authenticated (i.e.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

FEBRUARY 1, 2010

There is nothing particularly wrong with the standard 19,000 reports in your web analytics tool. Most of the time though your business is absolutely unique (even as it exists amongst hundreds of competitors) and it is absolutely important that you take your web analytics tool and mold it around you. Sometimes they even get it right.

Customer 98

Customer Analytics Metrics Acquisition 98

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Great list! I particularly agree on points #2 and #4.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

OCTOBER 23, 2006

0 Ownership of web analytics: Business. ‡ Never start with clickstream, it becomes “old” quickly ‡ People care about their paychecks ‡ Execution strategy: ~ Identify Senior Management hot buttons ~ Exhibit daily that you can • increase revenue • trim costs • improve customer satisfaction.

Analytics 117

Analytics Metrics Web DC 117

Duct Tape Marketing

NOVEMBER 29, 2016

Besides the cost of a press manager’s salary, getting media mentions is a low-cost acquisition channel that can have a huge return. Analytics – Outsource Measurement, Assess with Human Rigor. Sure, I like a good spreadsheet, but pulling all the data I need from Google Analytics and Mixpanel, that’s not the best use of my time.

Marketing 28

Marketing Channel Analytics Metrics 28

Steve Blank

NOVEMBER 21, 2015

I first met Evangelos Simoudis when he ran IBM’s Business Intelligence Solutions Division and then as CEO of his first startup Customer Analytics. Ownership and management were one and the same – the owners managed, and there were no salaried middle managers or administrators. In the 1850’s and 60’s, the railroads changed all that.

Silicon Valley 120

Silicon Valley Venture Capital United States Technical Review 120

ConversionXL

MAY 25, 2017

For instance, analytics data tends to be seasonal. So if you’re starting your work at the bottom of a peak, it’s very like that any action will make it look like it’s increasing your metrics: Image Source. A frequent example is with average salaries. Often, though, it’s simple storytelling. Image Source.

Conversion 103

Conversion Metrics Salary Jordan 103

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Economic Value (EcV) is the value of short and long-term revenue and cost savings. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

Social Media 60

Social Media Media B2C B2B 60