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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets. Markets with Customer/Market Risk are those where the unknown is whether customers will adopt the product.

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8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

The truth is, they simply had a solid growth marketing process. Yet, marketing teams continue to make decisions based on what has worked in the past, what has worked for other people and what appears to be working for competitors. High-growth companies simply have something most companies don’t, right? before continuing.

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Twitter Link Roundup #47 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Three Kinds of People (from blog archives) – [link]. Googley Principles – Not For Design Only (from the archives) – [link]. from blog archives) – [link].

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Twitter Link Roundup #47 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Three Kinds of People (from blog archives) – [link]. Googley Principles – Not For Design Only (from the archives) – [link]. from blog archives) – [link]. – [link].

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Twitter Link Roundup #37 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Inspiration: Book Cover Archive – [link]. New-to-the-world: strategic marketing for startups and small business – [link]. The Crucial Secret To Great Marketing – [link].