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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce?

B2B 48
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Google ads).

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

In this article, I’ll outline how to create an agency content strategy that fuels your business development efforts and generates the optimal kind of organic traffic. I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience. It involves putting in the work.

Audience 127
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search.

SEO 70
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. Both of these brands involve their target audience. Is our audience demographic using it? On Twitter , it’s laid back to suit the B2C, creative audience segment.

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How to Radically Stand Out with Brand Marketing

ConversionXL

In this article, you’ll understand how to build a memorable brand that your customers want to buy from. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Modern brand marketing methods to build an audience. speaking to something your audience cares about ).

Marketing 109