ConversionXL

OCTOBER 16, 2022

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Why such a poor return?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Duct Tape Marketing

MAY 2, 2024

From understanding the ‘dark web’ to proven strategies in repurposing content. And that looks different for a B2C journey versus a B2B journey. Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior.

SEO 68

SEO Search Generative AI Engineer 68

VC Cafe

MAY 4, 2021

With an already existing user base, it’s easier for incumbents to roll out new features to a ready-made audience. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). Like in the early days of Web 2.0, A few already launched but several others are in development.

Audio 139

Audio Software Review Open Source Social Network 139

Brandanew

MAY 14, 2015

Ken Herron: I agree with the statement that everyone has “fakes”, “generics”, and “targets” in their online audiences. Regardless of channel, there is nothing more effective than communicating to your target audience on their preferred media channel (no different than communicating to your audience in their preferred language).

Social Media 100

Social Media Marketing Technical Review Distribution 100

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. You can use content through your Blog to engage with different type of audiences. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Step four is focusing on expanding your reach to new relevant audiences. Cartoon by Hugh MacLeod ).

Analytics 165

Analytics Marketing Channel Metrics 165

YoungUpstarts

SEPTEMBER 27, 2019

When it comes to web design, usability is very important. You need to have great content that will engage your audience and convince them to take action. However, don’t always use content to bombard your audience with information about your company or properties. However, here are 5 blunders to avoid with your site: 1.

B2C 147

B2C Flash B2B Lead Generation 147

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Jessica Collier, Director of Optimization at ion interactive, states there are five key ways to segment visitors on the landing page: Segmentation by Audience. Segmentation by Audience.

Campaign 111

Campaign Email Clickthrough Sales 111

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? It's an audience and that's fine. I look, I owe a lot to my audience.

Community 81

Community Marketing Audience Networking 81

ConversionXL

APRIL 12, 2017

Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Then you can use that same audience for GO targeting. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

AUGUST 17, 2022

So if you understand that you are trying to help Google serve its audience, it's searchers, right. And then once, once we have that, then we're looking at ways to translate those into technical artifacts on the web that Google can see. A lot of it depends on whether you're B2C or B2B. Dale Bertrand (03:45): Yeah.

SEO 86

SEO Technical Review Metadata Social Media 86

Duct Tape Marketing

MARCH 30, 2022

So if you understand that you are trying to help Google serve its audience, its searchers, right. And then once, once we have that, then we're looking at ways to translate those into technical artifacts on the web that Google can see. A lot of it depends on whether you're B2C or B2B. Dale Bertrand (03:47): Yeah.

Technical Review 85

Technical Review SEO Metadata Algorithm 85

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Other than making your web pages look swell , images have a role in acquiring new links as well. Cons of unlinked brand mentions.

B2B 142

B2B Social Media Email Campaign 142

The Next Web

DECEMBER 30, 2012

We’ve learned through experience that because web apps are becoming cheaper to build, tools will eventually become free if there are other ways to monetize them rather than charging directly for them. This is common in B2C apps (Facebook, for example), but it’s still new in B2B apps like Wave Accounting.

Business Model 133

Business Model Technical Review Advertising B2C 133

ConversionXL

SEPTEMBER 2, 2019

One of the many things I’ve learned about users’ online behavior here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. On the other hand, Easytobook , a B2C company, had 1.5 Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

Austin Startup

APRIL 17, 2017

Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers. is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

JUNE 24, 2014

One of the many things I’ve learned about users’ online behaviour here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. On the other hand, Easytobook , a B2C company, had 1.5 Impressive, but given only 3.4%

Social Network 130

Social Network Viral Social Media B2C 130

Up and Running

JULY 26, 2021

While there are lots of website agencies and freelance designers on the market, the truth is that reputable web agencies receive RFPs all the time. If you don’t have the in-house resources to create a professional site, you’ll want to look for a talented web design team for assistance. 5 key components of a website design RFP.

Design 149

Design eCommerce B2B Web 149

YoungUpstarts

MAY 17, 2017

Begin by analysing the categories, keywords and audiences your competition is targeting. Define your target audience. Hence precisely defining your target audience becomes important and that’s where a buyer persona comes into picture. If you are a B2B business, your first choice should be LinkedIn. Build an outreach plan.

Marketing 133

Marketing Social Media B2C B2B 133

ReadWriteStart

JULY 23, 2021

If you have a B2B company whose budget is meager and you are looking for all the possibilities to promote it on Linkedin? So think about the moment that your audience might be online, the moments that they might check LinkedIn and might engage with your content. For B2C Brands, they would say Monday and Wednesday.

Viral 216

Viral Algorithm Framework B2B 216

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

MAY 22, 2017

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Back to those (early) days when Marketing Automation was just born, the world was web-centric. Is it a B2B or B2C email?” , “What is the company where this contact is working at?”

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Duct Tape Marketing

SEPTEMBER 30, 2022

21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal.

Marketing 72

Marketing Differentiation B2C PR 72

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Shaw, Dallas Web Design Inc ! #15- Thanks to Brad M.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

YoungUpstarts

FEBRUARY 23, 2015

Online Audiences and Marketing Messages. B2B messages should answer pertinent business questions like the following: How does this solution help solve a business problem? Ads should be targeted to specific audiences. Considered a platform rather than a channel, mobile devices are the preferred means of engaging the web.

Social Media 100

Social Media Campaign SEO B2C 100

SoCal CTO

NOVEMBER 10, 2009

It was also beneficial because I got some good experience with both B2B and B2C business models. Fascinating that you are going against the trend of trying to make everything a web application. They will tell you how they are going to build the greatest thing ever and so the audience will talk about it.

Management 150

Management Product Entrepreneur Silicon Valley 150

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Create a web page with a sign up form and use email and social media to announce the call.

Small Business 167

Small Business Marketing PR Social Media 167

mashable.com

OCTOBER 5, 2012

Naming on the web is difficult because it’s a multiple-step process that’s a mix of art, science and pure perseverance. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Web Video Roundup. The Challenge of Naming.

Naming 84

Naming Startup Social Media RSS 84

ConversionXL

MAY 24, 2012

It doesn’t matter whether you’re doing B2C or B2B marketing, there’s always an actual human being reading your stuff, so the text has to connect with that person. A great way to build a business is by building an audience who is looking forward to your messages (permission marketing at it’s best).

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 163

Framework Marketing Metrics Audience 163

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. To be successful, every web start-up needs to be thinking about how it can build demand-side economies of scale. (Photo credit: phill.d) Here’s why. This is often known as “network effects.”

IP 156

IP B2C Demand Startup 156

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. The assumption is: Big Social Audiences + Big Pimping = Big Social Profits. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1.

Social Media 60

Social Media Media B2C B2B 60

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Not only are they solving for the do audience, they also solve for the think audience. It was the early promise of the web, we have your behavior/data, we can create a unique store/newspaper/everything.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. It is not hard to imagine what a B2C site is trying to do. Sounds better right?).

Metrics 126

Metrics Web Analytics Campaign 126

ConversionXL

JUNE 8, 2017

Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Which campaigns specifically? Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97