Rembrandt Communications

JANUARY 1, 2024

Post your message on social media, add it to your newsletters and marketing materials, send an email campaign, distribute a press release… you get the idea. Communicate in various ways so that your target audience responds. Let them know the value you provide for their specific audience. Now, start over!

Public Relations 130

Public Relations Viral PR Social Media 130

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. These are things that if you get right, you can optimize your way into a big, sustainable audience.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. We're putting a 'Retweet' button inside the product to encourage viral growth.". I know of no companies who have " gone viral " because of buttons. Frightening honesty.

Software Review 261

Software Review Technical Review Viral Software Developers 261

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? A story of an app from nowhere to near dominance. How has this happened, and are there lessons for us in this?

Viral 62

Viral Product Channel Audience 62

YoungUpstarts

MAY 13, 2020

Maximizing your PR efforts involves defining, controlling, and distributing relevant messages in the form of a press release to your target media outlets, as well as your intended audience and business partners. Many of them have been broadcasting for several years, and have an existing established audience base.

Public Relations 235

Public Relations Business Plan PR Distribution 235

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. The result?

Retention 113

Retention Marketing Acquisition Channel 113

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) We could not have begun to reach a fraction of that audience with any amount of money if we did not reach through these channels. Email readers, continue here.]

Viral 71

Viral Matching Syndicate Syndication 71

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.

Mobile 190

Mobile Social Media Distribution PR 190

Up and Running

JANUARY 22, 2020

These platforms will give you insight into what your audience is searching for and which words you should be targeting in your content. Not only can you run organic campaigns for free on social media, but you can also reach a wide range of audience sectors. Increases backlinks to your website and SEO “link juice.”. Referral links.

SMS 101

SMS Marketing Affiliate Social Media 101

Rob Go

JULY 11, 2013

We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages? Legacy Distribution Power : Quite a few successful companies got a nice head start because of legacy traffic. Typically, I tend to notice two approaches to delivering product-oriented distribution wins.

Distribution 66

Distribution Vertical Viral B2B 66

ConversionXL

MARCH 6, 2019

But LinkedIn owns the lucrative B2B audience. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

NOVEMBER 5, 2012

But audience size and consumption is massive and growing plus; Study Innovator’s Dilemma ( my cheat sheet here ). Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. You know you want to.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

The Next Web

DECEMBER 2, 2013

Our only viral gaming app on the list, we asked DJ Saul , the CMO of the DC-based iStrategy Labs , a DC-based digital agency that has built products like Grandstand and Social Machines for clients like The Washington Redskins and Nickelodeon , for input. 8) Angry Birds. Linus Pauling. Image credit: bloomua / Shutterstock.

Cost 168

Cost San Francisco New York City Ruby 168

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. As screenwriting master coach Robert McKee explains , there’s a key difference between mystery and suspense: “In Mystery the audience knows less than the characters.” “In

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

MAY 27, 2022

hoping to scoop up that small percentage of your audience who is ready to buy. Once you’ve created your list of potential themes, test them in front of your audience. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. In most cases, viral posts generated less demand.

Demand 124

Demand B2B Distribution Channel 124

www.clickz.com

JANUARY 7, 2013

Audience/Traffic. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site. Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. Show your emotional side to increase virality. More Categories.

Social Media 86

Social Media Media B2C New York 86

Both Sides of the Table

MAY 19, 2010

Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Tested platform on San Francisco’s Live 105; then scaled out for national syndication with positive audience uplift. Total raised: $29.5mm. Read more: CrunchBase profile , TechCrunch.

Partner 240

Partner New York City Cofounder Syndicate 240

Brandanew

JUNE 15, 2015

It is not just about jotting down a few lines on how to use something or what it does but building strong relationships with your growing audience. Storytelling is the art of convincing your target audience to buy your products and services without actually giving them a sales pitch. Viral marketing. Snackable content.

Viral 100

Viral Marketing Social Media SEO 100

Hunter Walker

JANUARY 15, 2021

The falling economic costs of production and distribution have been replaced by a new set of taxes — physical, emotional, psychological — as your community expects new content, accessibility to their heroes and open book authenticity. Creator Wellness Will Be A Key Goal of New Products. Being a modern creator is, for many, exhausting.

Viral 147

Viral Algorithm Community Social Media 147

Duct Tape Marketing

APRIL 30, 2015

Are Paid Content Distribution Platforms Cost Effective? In order for that content to be effective you need an audience, you need eyeballs and traffic. Finding that audience is often the hardest challenge. Paid Content Platforms: A Distribution Alternative? Creating great content is only one aspect of digital marketing.

Distribution 28

Distribution Cost Social Media Viral 28

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Instead, they tailor their Pinterest content for the platform’s audience: “5 Tips To Make Money From Home”; “Can You Really Make Money On The Side With ABC Service?”; “7 Saving Tips Stay-At-Home Moms Should Know!”.

Marketing 114

Marketing Viral Campaign Search 114

Feld Thoughts

JUNE 26, 2014

Specifically, at FG Press the author gets 50% royalty on all books sold (up from the traditional 15%) and we employ the latest technologies, promotions, and marketing efforts to help the author build a personal audience who they have a direct relationship with. But what about sales and distribution? generate more revenue.

Distribution 155

Distribution Viral Audience Revenue 155

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 14, 2013

A Pillar Effect usually includes an initial rush of audience, followed by a long term stable stream of traffic, usually driven by search results, but also from all the different places online that link to it (called referral traffic in your web stats). If you put in the effort to distribute in all formats you reach and impact more people.

Media 110

Media Audio Video Social Media 110

Feld Thoughts

JUNE 26, 2014

Specifically, at FG Press the author gets 50% royalty on all books sold (up from the traditional 15%) and we employ the latest technologies, promotions, and marketing efforts to help the author build a personal audience who they have a direct relationship with. But what about sales and distribution? generate more revenue.

Distribution 133

Distribution Viral Audience Revenue 133

YoungUpstarts

AUGUST 25, 2020

Here’s a compilation of the 25 extremely outstanding marketing strategies that a brand can use to reach its audience. Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal.

Marketing 179

Marketing Social Network Advertising United States 179

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 5, 2011

Guest Bloggers can distribute content for free. Guest Bloggers in need of new audience, broader reach, backlinks, and traffic can post their blogs here. Advertisers also buy ads for back-linking purposes here. So that’s kinda nice as well. MyBlogGuest.com : Community Of Guest Bloggers What? Nice deal Why?

Web 81

Web HTML Software Review SQL 81

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. Or right here on the good ol’ Internets? a cutting-edge technology that no on else offers?

Marketing 84

Marketing Startup Small Business Viral 84

crowdSPRING Blog

AUGUST 6, 2017

“Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” The story behind Khan Academy is tech legend: educator Salman Khan started by posting videos on YouTube to help his cousin with her math homework and the videos went viral. ” Udemy.

Programming 73

Programming Technical Review Small Business Illinois 73

Hearpreneur

JANUARY 5, 2022

Specifically, I plan on putting out one study per quarter that I'll send out to reporters and hopefully get viral coverage on social media. With everything that has transpired, I've learned not to spread myself too thin, to appropriately distribute work and to fully trust my colleagues. Photo Credit: Scott Winstead.

Entrepreneur 114

Entrepreneur Affiliate Green Cloud 114

Rob Go

JANUARY 12, 2015

Your product may have gotten traction due to some distribution hack or novelty factor, both of which may not lead to sustained usage and growth. It is hard to translate rapid end user adoption with actual business success (eg: monetizing a large audience, or moving from end-user SAAS to enterprise sales). The Case for Traction.

B2B 28

B2B Early Stage Distribution Software Review 28

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

YoungUpstarts

SEPTEMBER 13, 2018

Content doesn’t have to “go viral” to benefit your business. However, it does need to be relevant and deliver something of value to your audience. Invest in producing and distributing content; it pays off! Getting an audience is hard. Sustaining an audience is hard.

Social Media 113

Social Media Sales Cycle Audience Media 113

ReadWriteStart

APRIL 4, 2023

A campaign should only be used if your product has a “viral” quality to it. It also allows entrepreneurs to create awareness around their product or service and provides an opportunity to engage a larger audience of potential customers. It can serve as a centralized hub for distributing all of your most important information.

Startup 141

Startup Campaign Cofounder Venture Capital 141

View from Seed

JANUARY 13, 2015

monetizing a large audience or moving from end-user SaaS to enterprise sales). Great teams fail to build a product and get early distribution all the time. Generally speaking, this is because of what it takes to get early distribution in these markets. So, if you are going to pay up as a seed-stage investor, pay up for team.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

Start Up Blog

SEPTEMBER 23, 2021

While fringe views and conspiracy theorists have always existed, it’s ironic they can now spread their messages on social media virally to the unprotected and at scale. Social media content has a distribution element that clearly propels it to the broadcast media category. On the social web, enragement equals engagement.

Social Media 91

Social Media Media Algorithm Viral 91