Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Duct Tape Marketing

MAY 2, 2024

Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. 01:02): Hello and welcome to another episode of the Duct Tape Marketing podcast. Click on over and give us a review on iTunes, please!

SEO 70

SEO Search Generative AI Engineer 70

Both Sides of the Table

JULY 13, 2013

Not just because meeting Clayton was influential in shaping my thinking about markets but also because Derek Andersen (who founded Startup Grind) is such an awesome host and runs a very informative events. You start traveling around Europe, starting working for them overseas. Or did I want to move to Europe? Tell us about that.

Cofounder 337

Cofounder Technical Cofounder Startup San Diego 337

Austin Startup

FEBRUARY 9, 2019

They went on to build a pretty large business and then merged with WebSideStory and later Omniture bought WebSideStory, which had changed it’s name to Visual Sciences because WebSideStory was never a very good name (see The Entrepreneur’s Essentials #2 “What’s in a name?” ), or frankly a good reputation in the industry by that time.

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

Austin Startup

FEBRUARY 7, 2019

The Forrest Four-Cast: February 7, 2019 Fifty diverse startups will aim to impress a panel of judges and a live audience with their skills, creativity and innovation at SXSW Pitch Presented by Cyndx. Compared to the funders in Europe and Asia, U.S. Name three people, in any field, alive or dead, you’d like to meet and tell us why.

Intellectual Property 48

Intellectual Property Technical Review Malta Startup 48

YoungUpstarts

AUGUST 24, 2017

Word-of-mouth marketing remains one of the most effective tools at a company’s disposal; 74 percent of consumers identify word of mouth as one of their top points of influence. Rather than hoping word-of-mouth marketing occurs organically, many companies are taking matters into their own hands by creating brand ambassador programs.

Programming 157

Programming Europe Community Social Media 157

Occam's Razor

JUNE 25, 2012

Though Europe is our primary focus, regardless of where you are located you'll learn about web privacy, data collection, optimal tool decisions and how best to plan your data strategy. Broadly speaking, there seem to be four buckets of implementation currently underway in Europe when it comes to the cookie part of the law.

Analytics 130

Analytics IP Web Metrics 130

YoungUpstarts

JUNE 28, 2016

StickerRide , a mobile app that connects brands and drivers to provide an efficient targeted on-vehicle advertising platform, recently announced plans to enter the US market starting with the ever-busy city of Los Angeles. Founded in 2013, StickerRide has already seen great success as a worldwide car-advertising platform in Europe.

Advertising 100

Advertising Los Angeles Europe Flash 100

Duct Tape Marketing

MARCH 12, 2020

Transcript of How to Start Your Speaking Business written by John Jantsch read more at Duct Tape Marketing. AWeber is the market leader in making email marketing powerfully simple for a small business. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast. Transcript.

Audience 59

Audience Technical Review Email Kansas City 59

Steve Blank

APRIL 27, 2009

And while the Soviets are fighting the Germans in massive land battles in eastern Europe, until the allies invade Western Europe in June 1944, the only way the U.S. Bear with me as this history takes you from the skies of Europe to Fred Terman.) And they got it coming and going to the target.

Silicon Valley 203

Silicon Valley Technical Review Europe Germany 203

VC Cafe

SEPTEMBER 26, 2010

Many cups of coffee and pizzas later, the weekend culminates in a round of presentations from the teams, which clearly articulate the startup’s pitch: problem, market, solution, team, etc. For example, you may point out that there is a company with similar technology, but different application/market. Know your market.

Elevator Pitch 103

Elevator Pitch Incubator Technical Review Startup 103

Software By Rob

AUGUST 25, 2010

Get Feedback Early and Often The Beatles began playing out under various names within a few months of forming in 1957, when John and Paul were 16 and 15, respectively. Build a Fan Base, then Go Big The Beatles did not start touring Europe a week after they formed. This didn’t happen by accident.

Software Review 65

Software Review Germany RSS Software Developers 65

Duct Tape Marketing

FEBRUARY 22, 2017

The One-Week Social Selling Action Plan written by Guest Post read more at Duct Tape Marketing. With all that in mind, your action plan will center on lukewarm , email, and in my experience, many business owners and marketers have head trash about it, so let’s cover some common misconceptions: Misconception 1: “Unsolicited email is SPAM!”.

Curation 44

Curation Lead Generation Technical Review Email 44

The Startup Magazine

MAY 8, 2017

Word-of-mouth marketing remains one of the most effective tools at a company’s disposal; 74 percent of consumers identify word of mouth as one of their top points of influence. Rather than hoping word-of-mouth marketing occurs organically, many companies are taking matters into their own hands by creating brand ambassador programs.

Programming 61

Programming Philadelphia Europe Community 61

Austin Startup

FEBRUARY 21, 2020

Because of a global donor blood shortage, particularly in emerging markets, clinicians and patients don’t have enough access to donor blood. Over the next four years, Sisu, which strives to be the future of medical devices in emerging markets, expects to impact 14 million lives with Hemafuse?—?direct It is not only U.S-.

Baltimore 62

Baltimore Africa South Africa Michigan 62

Hearpreneur

NOVEMBER 26, 2023

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. We asked entrepreneurs and business owners about how they came up with a business name, and here are their responses. #1-

Naming 62

Naming Entrepreneur SEO Security 62

ConversionXL

SEPTEMBER 17, 2021

We’ll also give you creative fuel by breaking down how Lemonade has used branding to disrupt the market. When we start in business one of the first things we’re encouraged to do is nail the branding: come up with a memorable brand name, a good logo, and a striking visual brand identity. Today’s audiences can smell a gimmick.

Campaign 109

Campaign Social Media Audience Channel 109

The Startup Magazine

JUNE 22, 2017

Mobile technology, in particular, has made the casino business much more pronounced by bringing the niche to a much wider market segment. The greatest achievement attributed to mobile technology in the gambling world, is the ability to reach a large audience.

Mobile 61

Mobile Technology Africa Asia 61

Hearpreneur

AUGUST 18, 2019

For me, the company that’s really nailed it in the innovation stakes is Netflix, for their commitment to developing audience insights and their skill in applying them to keep viewers on the platform. They have made this commitment a crucial component of the brand, and it connects with their target audience. 6- Lululemon.

Las Vegas 93

Las Vegas Entrepreneur LLC PR 93

ReadWriteStart

DECEMBER 8, 2011

At today's roundtable, we discussed three major trends and opportunities for 2012 and also worked with an entrepreneur from Europe. Our audience of readers is full of entrepreneurs. They market and they sell. Well, at the very heart of the marketing and selling problem is the concept of lead generation. Social Contacts.

Greece 116

Greece Entrepreneur India Silicon Valley 116

The Next Web

OCTOBER 2, 2013

It is also the world’s largest smartphone market. In this aspect, China’s huge market seems ripe for the taking — and which firms are better-placed to do so than homegrown startups, especially app developers looking to conquer the mobile market? For mobile app developers, the impressive figures are enticing.

China 122

China Developer Intellectual Property Mobile 122

Hunter Walker

JANUARY 7, 2016

Shiva’s over in Europe helming a number of product initiatives at Spotify. Shiva Rajaraman: A big part of my decision to join Spotify was to experience firsthand the culturally diverse and dense scene Europe represented. Apparently there is a glossary floating around at Spotify with my name on it. It’s a journey.

Silicon Valley 48

Silicon Valley Sweden Europe Product 48

Eric Friedman

JUNE 3, 2015

I helped with a few key projects for Dennis early on including changing the name from PlayFoursquare.com to Foursquare.com , and soon took on small tasks within the company. We fast followed this with rolling out those same products to local SMBs and then mid market (think places with greater than 50 locations).

Advertising 60

Advertising Audience Revenue Mobile 60

ConversionXL

NOVEMBER 28, 2022

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. What are TikTok Ads?

Customer 102

Customer Viral Audience Campaign 102

crowdSPRING Blog

SEPTEMBER 25, 2018

Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks. Feature accreditation and security badges.

Maryland 55

Maryland Design Audience Web 55

Both Sides of the Table

FEBRUARY 24, 2011

They can either be texted by name (this is brilliant if you don’t want to give people your mobile number but want to text with them) or you can give them a number to text. Gogii spent way more effort marketing to what I call “The USA Today market&# rather than the tech blog market. Sorry, moms.

Later Stage 310

Later Stage South America Mobile Silicon Valley 310

Both Sides of the Table

JUNE 6, 2012

Chris Anderson wrote a really influential book some years ago called “ The Long Tail ” that shaped how many people think about emerging Internet markets. At the left of the graph is the “head end” of the market, where the “hits” are produced for mass audiences. Why is that?

Media 302

Media South Korea Distribution Technical Review 302

Occam's Razor

MAY 5, 2016

Consider the See-Think-Do-Care business framework, discern the intent of your audience and ensure that you ad content, ad targeting and ad landing page are aligned with your audience's intent. And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. You will be rich.

Analytics 60

Analytics Metrics Advertising Europe 60

Startup Lessons Learned

JANUARY 6, 2012

His method advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional product development practices. Its only flaw is its name. This will be followed by plenty of time for Q&A with the audience. See you in Europe!

Ireland 157

Ireland North America Lean Taiwan 157

Austin Startup

FEBRUARY 26, 2019

Sherpa founder Chris Kaye The Forrest Four-Cast: February 25, 2019 Fifty diverse startups will aim to impress a panel of judges and a live audience with their skills, creativity and innovation at SXSW Pitch Presented by Cyndx. How do you expect this to influence the British insurance market? Currently one in seven of the U.K.

Startup 48

Startup Artificial Inteligence Phoenix Europe 48

Start Up Blog

APRIL 28, 2011

The above equation is something that marketers, brands and businesses need to take note of. To give us just a little bit of belief the ‘fantastical statement’ above this about : Only a decade or so ago a printer was a guy name Tony in who had a little factory Ringwood. Meaning & Value > Volume. A nice example is net-a-porter.

Moldova 91

Moldova Internet Australia Libya 91

Duct Tape Marketing

APRIL 3, 2024

Martin is a frequent lecturer at Stanford, Wharton and INSEAD, and has advised leaders across the Americas, Europe, Africa and Asia. What John (00:17): You just heard was a testimonial from a recent graduate of the Duct Tape Marketing certification intensive program for fractional CMOs marketing agencies and consultants just like them.

Startup 59

Startup Cofounder Technical Review Founder 59

crowdSPRING Blog

JULY 25, 2017

In the logo, the siren was placed in a brown circle with the Starbucks original name, “Starbucks Coffee, Tea, and Spices” According to Greek mythology, sirens were seductive, and a popular image among churches in Medieval Northern Europe. Understand your audience.

Design 48

Design Merger Seattle Naming 48

Duct Tape Marketing

JANUARY 4, 2023

Grow Your Business Faster Through Experimentation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warden. In this episode of the Duct Tape Marketing Podcast , I interview Andrew Warden. Take The Marketing Assessment: Take the Assessment. And it's not always about marketing.

SEO 86

SEO Audience Channel Campaign 86

Duct Tape Marketing

SEPTEMBER 22, 2022

Speed Up Your Business Growth Through Experimentation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warden. In this episode of the Duct Tape Marketing Podcast , I interview Andrew Warden. Take The Marketing Assessment: Take the Assessment. What would your answer be? [22:44]

SEO 84

SEO Channel Campaign Audience 84

ConversionXL

SEPTEMBER 2, 2016

In the maker / marketer bubble, things look different than they do to users. Many marketers believe everyone should be conducting user interviews, no matter what. For companies with a budget, working with a market research or recruiting firm is possible. Or simply help you find out if you’re on the right track so far.

Design 57

Design Conversion Audio Framework 57

Up and Running

MARCH 18, 2015

Today, thanks in large part to a well-intentioned, if sometimes spammy “content marketing” movement, the internet is a mish-mash of both useful and completely useless advice, with everyone hopping on the bandwagon to dispense their two cents. Explain to your audience that the site is basically an ongoing Kickstarter campaign.

San Francisco 60

San Francisco Cofounder Campaign Video 60