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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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Why Some Startups Win

Steve Blank

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.

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7 Must Have Features If You Sell Products Online

Entrepreneurs-Journey.com by Yaro Starak

You’re a crazy person if you have a product to sell and you don’t look at the World Wide Web as one of your top priority distribution channels. High Quality Product Photography. Many online retailers offer an inbuilt on-site review system , which can attract positive reviews – if your product is good, of course.

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[Interview] Robert Morton, Toronto Business Leader and Former Home Capital Executive On New Product Development

YoungUpstarts

New product development is an essential part of the entrepreneurial landscape. For companies of all sizes, from big corporations to small businesses, new product development is crucial. New products help companies continue to grow, thrive and generate revenue. Why would a company want to introduce a new product?

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The 5 Biggest Turn-Offs On A Company Website

YoungUpstarts

If a visitor arrives at a website and is presented with a large, high-resolution image with a few vague words, but can’t discern what the company’s product is, they will leave. Failing to concisely communicate what your website is about to your audience is a major turnoff. The message has to resonate. Self-service.

Mobile 100
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The Secret Sauce Of Start-Up Success

YoungUpstarts

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Can a competitor’s product name be easily substituted for my company’s brand? Build a business model that scales.

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