Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

Duct Tape Marketing

JUNE 16, 2022

His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. Certainly one is a differentiator. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. So that's where the mindset, the weed mindset comes from.

Technical Review 76

Technical Review Naming Networking Washington 76

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. Discover the secrets and strategies of how your business can achieve the frictionless sale. Obviously I wanna be able to reengage you via the SMS channel.

SMS 92

SMS Technical Review Channel Cofounder 92

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients.

Community 83

Community Marketing Audience Networking 83

Duct Tape Marketing

DECEMBER 30, 2022

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?

Software Review 89

Software Review Marketing Technical Review Michigan 89

Duct Tape Marketing

FEBRUARY 23, 2022

Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. Check out the sales podcast where host Will Barron helps sales professionals learn how to find buyers and in big business in effective and ethical ways. I mean, it was such a great differentiator right early on.

CPA 93

CPA Technical Review Hosting Audio 93

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 75

Marketing Differentiation B2C PR 75

Duct Tape Marketing

APRIL 21, 2022

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?

Small Business 90

Small Business Software Review Marketing Technical Review 90

Duct Tape Marketing

FEBRUARY 16, 2022

6:12] If I’m just getting started as a coach and need to get clients, is there a channel that you would tell people is a great place to get a jumpstart? [7:38] Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. You'll get more sales. There's all these things we gotta do.

Reputation 96

Reputation Advertising Networking Programming 96

Hearpreneur

JANUARY 20, 2021

Consumers skip through the classic Google ads on Youtube but they sit through “tutorials” their favorite influencers deliver and drive up engagement and sales with the discount codes tailored to the influencer. Thanks to Daniel Shapiro, Fourlaps ! #8- 8- Podcasts. Photo Credit: Sarah Farrant. Easily my top pick. Thanks to Eric Wu, Gainful !

Entrepreneur 150

Entrepreneur United States Software Review Technical Review 150

Duct Tape Marketing

OCTOBER 6, 2022

And I think one of the challenges sometimes is out of necessity, people have tied together, hacked together, or whatever we wanna call it a zoom and a note taker on Zoom and Slack, and you know, obviously Slack channels have, you know, exploded. We have Slack for audio based communication. Just tell John A. It's fine.

Audio 87

Audio Cofounder Jordan Video 87

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew Warden (05:09): Channel, I got you. We think that BEC, which is a new channel, right. So I'm waiting to see, I have no idea, but this is what I, you know, you ask about experimentation and you always have to make sure that you're carving out, you know, 10, 10, 15% of your budget of your spend to try new channels.

SEO 84

SEO Channel Campaign Audience 84

Duct Tape Marketing

JANUARY 4, 2023

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? Andrew Warden (05:04): So I feel a tug to do more seo. No, actually it, yeah. Yeah, that's a great question.

SEO 87

SEO Audience Channel Campaign 87

Duct Tape Marketing

DECEMBER 28, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Jason Bay is a leading sales expert, and he talks with other leading sales experts to get you the information you need. John Jantsch (04:52): You know, you mentioned that, I mean, it was such a great differentiator, right?

Audio 50

Audio CPA Technical Review Hosting 50

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Duct Tape Marketing

MAY 18, 2023

07:00] How do you differentiate your content based on somebody who is in a potential buying situation? [09:42] Maybe explain kind of how you differentiate your content based on maybe where somebody is in a potential buying situation. What’s your editorial strategy? [07:00] John Jantsch (06:53): Yeah. What would Jerry say, right?

ChatGPT 92

ChatGPT Advertising Email Viral 92

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

OCTOBER 12, 2022

12:59] The typical small business owners are out there saying they have so many channels to keep up with to respond to clients, customers, or prospects and that it is hard to keep up – who’s got time for all of that? [14:23] Discover the secrets and strategies of how your business can achieve the frictionless sale.

Customer 81

Customer Turkey Networking Email 81

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. They said sales and marketing. You can post the audio to podcast. 19:23): And guess what? They're like, love it.

Community 53

Community Kuwait Cofounder Bootstrapping 53

Duct Tape Marketing

FEBRUARY 24, 2022

In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition. 12:34] What makes a book a significant tool or significant channel over and above something like just doing video on LinkedIn? [13:48]

Differentiation 97

Differentiation Audio Programming Non-Compete 97

Duct Tape Marketing

DECEMBER 15, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Jason Bay is a leading sales expert and he talks with other leading sales experts to get you the information you need. Do you feel like you know what differentiates your business from every other business out there?

Community 82

Community Framework Advisory Board Viral 82

Duct Tape Marketing

JULY 26, 2023

08:52] Number 8: Sales funnel. [09:32] Does it differentiate you from your competitors? (04:55): 07:42): So understanding what their marketing strategies are, what their messaging is, what their strengths and weaknesses in some cases helps in your sales process as well. Let's talk about your sales funnel.

Marketing 57

Marketing Artificial Inteligence Retention Audio 57

Duct Tape Marketing

JULY 26, 2023

08:52] Number 8: Sales funnel. [09:32] Does it differentiate you from your competitors? (04:55): 07:42): So understanding what their marketing strategies are, what their messaging is, what their strengths and weaknesses in some cases helps in your sales process as well. Let's talk about your sales funnel.

Marketing 44

Marketing Artificial Inteligence Retention Audio 44

Duct Tape Marketing

NOVEMBER 1, 2017

And it worked great for the audio book, too, because then I didn’t have to do the whole thing by myself. And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. Social media, it’s just channels.

Cost 37

Cost Marketing Audience Media 37

Duct Tape Marketing

FEBRUARY 16, 2022

Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. Check out the sales podcast where host will Barron helps sales professionals learn how to find buyers and in big business in effective and ethical ways. So you can get ahead of any issues before they happen. powered by.

Framework 79

Framework Vertical Hosting Networking 79

Up and Running

MAY 13, 2015

Great examples of good content marketing ( GoPro’s YouTube Channel , Jell-O’s Recipes , John Deere’s The Furrow ). Audio transcript: Jonathan: So Peter, episode one in the books. To boost sales, we offer occasional discounts and promotions. Peter: The next was budget and sales goals according to Noah.

Business Plan 60

Business Plan Marketing Oregon Small Business 60

ConversionXL

NOVEMBER 28, 2022

TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. Use action and audio to create intrigue. This helps extend the reach of your content, boosting channel engagement in the process. Branded Hashtag Challenge.

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

NOVEMBER 8, 2018

They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Answer product-related questions that you uncover in keyword research—the effort may satisfy Amazon and boost visibility across other channels. Are there use cases for voice search in B2B?

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

JUNE 8, 2016

You put tons of time into creating your product(s), experimenting with acquisition channels, honing your messaging – and here I am, about to tell you about how consumers are often swayed by such a subtle thing as the order in which you present your products. It’s a funny thing, human behavior. Image Source. Don’t bury the lede.

Semantic 48

Semantic Acquisition France Design 48

Duct Tape Marketing

AUGUST 25, 2022

So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client, a range of clients. HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

Marketing 83

Marketing Framework Vertical SEO 83

Up and Running

MAY 6, 2015

Listen: Audio transcript: Business loans: Peter: Welcome to the all new Bcast, the podcast for small businesses where we’re going to be giving you some ideas, some insight, some tips and some thoughts on how to make your business better. Cody, the VP of Sales wants this lead form on the front page. There you have it.

SBA 60

SBA Technical Review Software Review Small Business 60

Duct Tape Marketing

OCTOBER 23, 2019

John Jantsch: So, really, step number one, I mean, you have to have this huge differentiator, I think. ” Well, like your competition isn’t that clear differentiating factor has to be something that has traction in the marketplace. Make room for a new revenue channel. It’s an integral part of the first sale.

Indianapolis 34

Indianapolis Retention Differentiation Programming 34

ConversionXL

NOVEMBER 11, 2015

The services offered post-sale are not necessarily well-regarded and in the worst case may be considered “nickel and dime” – though that may be changing. But don’t worry it’s a strong sales culture with great salesmanship that may certainly help you out at renewal time.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48