ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. This is powerful because—instead of prospects filling out your competitor’s demo requests—they’re evaluating your product.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Another classic in the vendors’ demos.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do some of the most successful SaaS companies approach their demos? In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours.

Product 120

Product B2C B2B Email 120

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales? That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. claim a lead conversion rate (to opportunities) of over 75%.

Demand 101

Demand Revenue SQL B2B 101

Guy Nirpaz

NOVEMBER 15, 2011

4 – Use online demos to drive sales. The most important deciding factor in the sales process was “online demos”, not sales person interaction. Gerhard Gschwandtner pushed speakers to learn from B2C selling models: Amazon has $30 billion in sales with ZERO sales reps. 6 – Move towards a lower touch model.

Sales 108

Sales Social Media B2C B2B 108

ConversionXL

DECEMBER 7, 2016

Companies like Essio Shower or TYME both sell products that people don’t know are available, so a great deal of education around their product needs to happen before a conversion can be expected. LinkedIn (not great for B2C). This means you have to generate awareness and demand yourself, before you get that sale. Corporate Ladder.

PPC 48

PPC B2C B2B Sales Cycle 48

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Clicking to call or access a chatbot, tweeting for service, or being able to schedule a video conference/demo should be in their hands.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Similarly, for B2B sellers, most consideration takes place away from your site, in meeting rooms with decision-makers you’ll never meet.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos. that directly tackled the problem of acquiring customers.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. For example, a two-person partnership probably doesn’t want to be cross-sold a demo for an enterprise-level company. increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

NOVEMBER 29, 2018

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Benchmark conversion rates: freemium vs. free trial. So what should you do first?

Customer 119

Customer Conversion Acquisition B2B 119

VC Cafe

MARCH 15, 2016

My post focuses mostly on conversion. The most important part is to start tracking “conversion” from one stage to another as soon as possible, because it will tell you what’s working and what can be improved. A customer calls the sales line and after a short conversation he is convinced to buy the product. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. via B2B Marketing Alliance ]. The reviews prove it. Optimized CTAs.

Email 136

Email Customer Marketing Software Review 136

Steve Blank

NOVEMBER 5, 2009

When you are presenting to a VC there are two conversations going on – the one you are presenting and the one that investors are thinking as they are listening to your presentation. (If No amount of learning how to get a VC meeting or improving your VC demo skills will fix the lack of concrete customer data.

Customer Development 267

Customer Development Developer Customer Silicon Valley 267

ConversionXL

JULY 9, 2015

Why the gap between signup and conversion? The chart below, a benchmark study done by Totango , shows the typical ratio of tire kickers to true evaluators: As you can probably assume, it’s the true evaluators that show the greatest conversion rates. Your free trial signups are hardly equal. More on that, later.).

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

MARCH 3, 2021

In terms of the ideal length of a PPC campaign, I recommend you have enough monthly budget to acquire at least a few hundred clicks (you need enough conversions to calculate a statistically significant conversion rate.) 5) Optimize your landing pages for conversion. Google Ads cost-per-conversion metrics.

PPC 146

PPC SEO Campaign Analytics 146

Software By Rob

AUGUST 18, 2010

This change that took all of five minutes to make, led to an 8x increase in paid conversions. Amazingly, this resulted in a 10x increase in paid conversions for the month. conversion rate to paid accounts initially and can convert 2% of the people that stick around for a year. Look at that again. That’s not 8%. That’s 800%.

Software Review 78

Software Review Software Revenue Cofounder 78

View from Seed

APRIL 20, 2020

Consumer and SaaS B2B companies that use technology drive a brighter collective future for mass market end users, per our investment approach thesis. THE GOAL : The culmination of this accelerator program ISN’T a demo day or a big show.

B2B 436

B2B Seed Stage B2C Programming 436

ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

Up and Running

MAY 21, 2014

Some workshops, evaluations, demos. A lot of that functionality can be tied back to moving people through the marketing hourglass, so you can see the stages that I have here; awareness, trust, education, engagement, ultimately conversion – and these are different forms of content. How do we keep that experience very high?

Marketing 72

Marketing Social Media Sales Media 72