ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails?

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Heuristic #2: Match Your System to the Real World. Image Credit.

B2B 48

B2B Web Design B2C 48

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. E.g. Message match / headline match from PPC ad to landing page. Changing the conversation. Save tests and results, monitor conversions, tag tests, report on results. 10K / 1M = 1%.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Austin Startup

APRIL 17, 2017

is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

FEBRUARY 3, 2017

MonetizePros explains the benefits of affiliate networks well… To over-simplify, the network exists to: Match up merchants and affiliates; Handle the administrative aspects of an affiliate-merchant relationship; Protect affiliates. The conversion rate of your landing page or offer. B2B Affiliate Programs Look a Little Different.

Affiliate 48

Affiliate Programming Marketing PPC 48

View from Seed

MARCH 3, 2015

Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. It’s also important to match the marketer to the company. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

SEPTEMBER 10, 2012

What’s more important, traffic or conversions? Unless you’re in the pageview business, what you should first and foremost care about is conversions. Conversions take place when targeted traffic meets relevant offer. The data you need to know depends on the product and whether you have a B2B or B2C business.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Some changes you make will influence conversions at the specific time you implement them. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

FEBRUARY 6, 2024

Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). [06:56] 13:15] How do you see search changing, would it be through conversational information? [16:09]

Engineer 64

Engineer SEO ChatGPT Channel 64

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Sales conversion rate: How many visitors are completing a purchase.

SEO 80

SEO eCommerce Analytics Software Review 80

View from Seed

JUNE 5, 2018

Tracking your recruiting process provides you insights around the two most important aspects of hiring: Conversion. B2C companies usually have a strong grasp of their marketing funnel (and B2B companies with their sales funnel), and the best ones are relentless on constant fine-tuning and optimization. Sourcing and branding?—?seek

Hiring 120

Hiring Portfolio Metrics B2C 120

ConversionXL

NOVEMBER 6, 2015

Of course, there are many, but the three most common (and relevant) types of validity for conversion optimization are: internal validity, external validity, and ecological validity. How to manage it… Always integrate your testing tool with Google Analytics to see if the revenue numbers (mostly) match up. Flicker Effect.

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

JUNE 11, 2014

The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Most sites don't even do that (or do it badly like Zappos recommending Converse All-Stars with my Just Cavalli dress).

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

MARCH 3, 2021

In terms of the ideal length of a PPC campaign, I recommend you have enough monthly budget to acquire at least a few hundred clicks (you need enough conversions to calculate a statistically significant conversion rate.) 5) Optimize your landing pages for conversion. 2) Use single keyword ad groups. I would bid $1.07 – $1.41

PPC 146

PPC SEO Campaign Analytics 146

Steve Blank

NOVEMBER 5, 2009

When you are presenting to a VC there are two conversations going on – the one you are presenting and the one that investors are thinking as they are listening to your presentation. (If We also talk about cash flow management rather than fund-raising though – watch and justifying expenses by cash coming in that matches or exceeds.

Customer Development 266

Customer Development Developer Customer Silicon Valley 266

Occam's Razor

JULY 22, 2013

micro-conversion). You are B2C or B2Q or Non-profit or an Adult-oriented business. The company obsesses about conversion rate. And yes, conversion it is important ( but you should not obsess about it ). But, depending on which benchmark you want to use, the average ecommerce conversion rate is around 2%.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Conversation Rate (CoR) is a ratio of comments per post (or video or tweet or pin etc.) Is what you are saying interesting enough to spark the most social of all things: a conversation?

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

DECEMBER 7, 2016

Companies like Essio Shower or TYME both sell products that people don’t know are available, so a great deal of education around their product needs to happen before a conversion can be expected. LinkedIn (not great for B2C). This means you have to generate awareness and demand yourself, before you get that sale. Corporate Ladder.

PPC 48

PPC B2C B2B Sales Cycle 48

YoungUpstarts

JULY 29, 2013

Have we built a SOLUTION that matches that problem? Do we understand the conversion mechanics of our sales FUNNEL? B2B) Is that sales process implemented in a SALES ORGANIZATION which does not require much founder time? B2C) Is there a PRE-SALES promotion activity driving the top of the funnel? TRACTION and GROWTH?

Asia 207

Asia Singapore Cofounder Incubator 207

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

Duct Tape Marketing

FEBRUARY 2, 2022

There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. And yeah, I do think you can then look at these factors that generally speaking, make some names better than others that we started the conversation with. John Jantsch (04:54): Similar. Like we used to.

Naming 75

Naming Kansas City Kansas Technical Review 75

Mike Michalowicz

FEBRUARY 11, 2013

Conversations are happening all around you – are you listening, are you participating? Look for decision makers with events that are a match for your product or service. Start the conversation by asking, “How might I be able to make your job easier.” Are you a thought leader? Be visible! Listen Again. HARO Gift Bags.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

APRIL 28, 2017

Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Over 90% B2B clients distrust content created by vendors. Shortlist people who match your tone of voice, seem to lead conversations and have good engagement on their posts. Crowd-sourced content. About the Author.

Social Network 50

Social Network Distribution Curation B2B 50

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Then they match it back to their rules engine that serves me the best options. Micro-conversions FTW! Shopbop: (Luxury) Ecommerce and Branding Done Right! I lied earlier.

Web 164

Web Design Marketing Security 164

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Ready for the next step?

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

MAY 23, 2017

He is a long time featured keynote speaker for things such as search engine optimization and conversion rate optimization, and I’ve had him on the show a couple of times, some of you may recall waiting for your cat to bark… maybe a call to action definitely [buyer legends 00:53] and a number of other books.

Tampa 35

Tampa Florida Customer Audio 35