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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 80
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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] B2B is actually one of the most popular areas of people starting community right now. Are B2B communities B2C? Jenny Weigle (07:08): All right.

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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

If it's informational or if you're asking how many people sit on the Supreme Court, there's a definitive answer to that, a factual answer that it can give you without sending you to a website. And that looks different for a B2C journey versus a B2B journey. So we're definitely doubling down on unique content in that way.

SEO 64
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The Proven Framework For Building A Thriving Community

Duct Tape Marketing

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] First off, what's a community first company in your definition? Liz Lathan (03:29): I agree.

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How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. What's your name? So we're definitely changing our language a little bit, as opposed to like, we're a form, we're a survey. But uh right.

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You Shouldn’t Have to Pay to Talk To Your Own Customers

Austin Startup

But in cases where a care-centric organization is fully engaged, no matter where interactions with customers or users take place, the name of the game very quickly goes to data – getting it, triaging it, cross-referencing it and drawing conclusions from it so that you can improve products and processes holistically.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. The second relies on retention. The second type is winning. Image source ).

Retention 126