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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. Key Takeaway: Prioritizing the employee experience alongside customer experience drives business success.

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Meet the 32 Israeli Centaurs that reached $100M in ARR

VC Cafe

I’m excited for the talent that will spin out of those companies to create the next generation of B2C stars coming out of Israel. Sorry for the humbrag, but I’m proud to see Minute Media , our Remagine Ventures portfolio company (and our only later stage investment) on this prestigious list.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. A few stats to consider on the market opportunity in North America alone: 28 million SMBs in North America, with roughly 60 million employees. SMBs account for 54% of all US sales.

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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

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Evaluating The Viability Of AI In The Workplace

YoungUpstarts

Recent research estimates that one in five employees will have an artificial intelligence (AI) system as their coworker by 2022. Great leaders do not command teams blindly, rejecting employee feedback in favor of rigid protocol and critically not creating dialogue. Fostering a Collaborative Culture.

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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. It also improves employees’ productivity by allowing them to focus on vital business operations. Funds are invested in this, and it will develop further.

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