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Conversion, retention and churn benchmarks

VC Cafe

It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. The benchmarks are based on the US market. The sources for the data include studies by HubSpot , Recurly , MarketingSherpa and more.

Retention 109
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

Private equity and venture capital investors are copying our sisters in the hedge fund and mutual fund world: we’re trying to automate more of our job. The extreme example of this are algorithmic investors in the public markets, who design algorithms which trade on the designer’s behalf, as opposed to making trading decisions directly.

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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185
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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

Founders overestimate the value of IP before product market fit by 255%. . Startups need 2-3 times longer to validate their market than most founders expect. Startups that haven’t raised money over-estimate their market size by 100x and often misinterpret their market as new. Download the full Startup Genome report here.

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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

The challenge is that my time and money budget for “influencing”–content creation and marketing– is minimal. Also, since I’m not trying to be a full-time marketer, I can’t use some of the standard celebrity techniques. But for B2B sales, meeting people in person is often mandatory. Tech stack.

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Riches in Niches

VC Cafe

niche: a specialized segment of the market for a particular kind of product or service. Not all businesses are a fit, or require venture capital. But for fast scaling tech startups, to attract venture capital, they will need more than greeat tech and a strong founding team. What’s the right niche?

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Boardroom Dilemmas

VC Cafe

But imagine the following scenario: your company achieved the beginning of product market fit. Your marketing dollars are converting to paying customers and there’s demand for your product. That said, the fundraising market is severely contracted and increasing burn might be akin to accelerating towards the precipice.

B2C 109