Duct Tape Marketing

APRIL 28, 2015

5 Relatively Simple Steps to Dominate Local Search written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Would be buyers turn to search engines on laptops and mobile devices before they look anywhere else. I did a quick search for a florist in my town. Get serious about reviews.

Search 28

Search Technical Review Software Review Engineer 28

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has. Borrowing references from pop culture can make your brand appear more human and relevant.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

FEBRUARY 3, 2017

Many of the top search results for the term are focused on what it is and whether you can make money from it. For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. B2B Affiliate Programs Look a Little Different. What Is an Affiliate Network? Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Steve Blank

NOVEMBER 4, 2021

Modern entrepreneurship began at the turn of the 21 st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. The Market Definition Canvas works for both B2C and B2B applications.

Customer 424

Customer Marketing Lean Vertical 424

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. In other words: Evolution. Said another way, digital revolutions more often than not fail.

Analytics 165

Analytics Marketing Channel Metrics 165

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

SEO 80

SEO eCommerce Analytics Software Review 80

Up and Running

JULY 26, 2021

In this section of the RFP, request any additional information that you’d like to see beyond a proposal, such as past design work or references from past clients. If you are looking for a website agency with a lot of B2B website design experience, then you’ll want to request examples of their work on B2B sites.

Design 149

Design eCommerce B2B Web 149

Duct Tape Marketing

MAY 22, 2019

John Jantsch: So no pop culture reference. I search all my favorite sites all the time and so in my view of search, they’re going to probably rise to the top, aren’t they? I was like… John Jantsch: Genovia is a fictitious country, surely you know this, in Princess Diaries with Anne Hathaway. Great movie.

SEO 59

SEO Kansas City Kansas Missouri 59

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So we have a lot more potential customers than we, than we do hundred 35,000 customers. But it's people who care about that experience, right?

Marketing 75

Marketing Differentiation B2C PR 75

ConversionXL

AUGUST 27, 2020

It’s easy to jump ahead and search for the best tools, but if you don’t have any users there’s really no point. Naming convention refers to what you choose to name your events and properties. To be data-driven, you need data. It’s a common mistake I see all the time. Naming conventions.

Analytics 90

Analytics Product eCommerce Channel 90

Duct Tape Marketing

DECEMBER 24, 2015

We’ve focused our actions list of Search Marketing since it has a higher potential of the best ROI. A characteristic that the holiday season is known for is the increase in searches, so don’t worry about exhausting the searches inventory. Create Christmas oriented ad extensions; you can simply stop them after the holiday.

Sales 28

Sales Matching B2C Campaign 28

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 20, 2012

Run a bunch of search queries with the intent of looking for the company's products and services. Organic search rankings (rank, page titles, snippets). Paid search ads (title, creatives, urls shown). Search Plus Your World results. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy.

Web 138

Web Analytics Technical Review Affiliate 138

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. Marketing gurus often refer to it as “differentiation.” They are the first thing people see on search engines.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

JUNE 8, 2017

If you are in B2B, you’ve certainly heard of account-based marketing by now. Most refer to these correlative metrics as Wow Moments or Aha moments. Which campaigns specifically? This information is crucial in maintaining scent from the creative to the landing page and rest of the customer journey. Firmographics. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

steveblank.com

JULY 8, 2011

It’s more reference material. I know that in B2B world you are dead in the water without CRM tool… We are using our own stuff – [link] Reply Josh , on February 28, 2011 at 12:12 am said: Thank you for all the great links, how can i get an invite to quora? Thus, these pages. I’ll add more as time goes on.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. For more on the topic of Viral Growth, refer to my blog post on that topic here.) For more info on this topic refer to The power of Free. that directly tackled the problem of acquiring customers.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Yeah, But Does More Emotion Work For B2B? Why would a B2B customer value their emotions more? 8,500 tweets.

Sales 126

Sales B2B Campaign Video 126

Both Sides of the Table

APRIL 22, 2010

But even in a focused search through recruiters I’m always looking to eliminate the job hopper. Anyone around then knows that B2B stood for “back-to-banking&# and B2C stood for “back-to-consulting.&# I took people’s money. This quickly gets me to a stack of 200 resumes.

Hiring 392

Hiring Employee Vesting Silicon Valley 392

Up and Running

MAY 8, 2015

This typically instills an idea about what you can do for them, and (depending upon the outcome) will either motivate the visitor to contact you directly or continue with their search for the optimal working relationship. A quick Google search will reveal numerous results either for or against the idea.

Management 60

Management B2C B2B Retention 60

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Of course there is still the search box on top of the page. It is also known as Mambai, Kakamuchee and Galajunkja for future reference/taxi directions. I get a bunch of paid and organic search results. The suggestions engine they have.

Web 164

Web Design Marketing Security 164

Up and Running

MAY 21, 2014

So then my definition of sales is, turning “know, like, and trust” into try, buy, repeat, and refer. With these terms; know, like, trust, try, buy, repeat, and refer, represent to me, are behaviors, actually, that our buyer wants to go on. And here’s why: this is a study that I quote in the book from C.E.B.

Marketing 72

Marketing Social Media Sales Media 72

Occam's Razor

JUNE 28, 2011

Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. It is not hard to imagine what a B2C site is trying to do. You know which metrics I am referring to. Salivating?

Metrics 126

Metrics Web Analytics Campaign 126

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. at 11:23 am Ruben – re: conversion numbers, search for pitch decks and VC presentations about freemium. I can remember a number of sources for similar numbers (they may be higher for B2B). Great reference man. 41 AX on 08.19.10

Software Review 78

Software Review Software Revenue Cofounder 78