Duct Tape Marketing

JANUARY 17, 2014

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. The right face on your video campaign can foster trust. Post them to social media and your blog page. Crunch the numbers.

Video 74

Video Marketing Harvest Bandwidth 74

Duct Tape Marketing

DECEMBER 20, 2022

Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. 3:15] Where does Instagram sit on the pantheon of social media hierarchy? [4:04]

Marketing 96

Marketing Social Media Video Technical Review 96

Duct Tape Marketing

OCTOBER 20, 2016

As you may have heard from industry events like NABShow and Social Media Marketing World , marketing dollars are switching from broadcast TV to live video streaming for more creative and targeted visual advertising. 96% of B2B brands use video in marketing campaigns. What makes a live video so effective and attractive to brands?

Video 28

Video Software Review Technical Review Campaign 28

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

View from Seed

MARCH 3, 2015

NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

SEPTEMBER 30, 2022

John Jantsch (00:00): This episode or the Duct Tape Marketing Podcast is brought to you by the Nudge Podcast, hosted by Phil Agnew and brought to you by the HubSpot Podcast Network. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier. Duct Tape Transcript.

Marketing 75

Marketing Differentiation B2C PR 75

The Startup Magazine

OCTOBER 24, 2018

With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing. Campaign management to manage and track content performance. On-demand video hosting also available. Automated workflow for video uploading.

Software 136

Software Bandwidth API Flash 136

Duct Tape Marketing

APRIL 20, 2017

5 Myths About Your Clients and Social Media That You Should Forget Right Now written by Guest Post read more at Duct Tape Marketing. When it comes to social media marketing, any small business can utilize their online presence for lead generation. It’s because many businesses aren’t using social media to its full potential.

Social Media 56

Social Media Media Michigan Lead Generation 56

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Social media platforms (e.g., The same goes for social media. Content platforms (e.g.,

B2B 103

B2B Social Media Channel Audience 103

YoungUpstarts

AUGUST 13, 2015

Instead of waiting for shoppers to come to you, tempt them with regular communications, including email campaigns, mobile app notifications and social media posts. One way to prevent waiting is to utilize a robust hosting provider like Hostway.

B2B 100

B2B eCommerce Social Media SEO 100

Duct Tape Marketing

AUGUST 17, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] A lot of it depends on whether you're B2C or B2B. And then if your B2B, then the number of searches is gonna be lower is just gonna be lower volume, but still they're gonna be valuable.

SEO 89

SEO Technical Review Metadata Social Media 89

Duct Tape Marketing

MARCH 30, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] Use social media tools to schedule and publish updates, monitor terms and analyze performance. A lot of it depends on whether you're B2C or B2B. Duct Tape Transcript.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. B2B demand generation focuses on ROI. Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. Any affiliate could host a webinar, no matter how small the audience.

Demand 115

Demand Affiliate Audience Leadership 115

www.foliomag.com

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. RSS Feeds. --> --> Bookmark FOLIOMag.com. Careers Home.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Duct Tape Marketing

OCTOBER 9, 2018

The video above is a replay of a recent live webinar I hosted with guest Viveka von Rosen. Ninety-four percent of B2B buyers view multiple pieces of content from the vendor they ultimately select. Additionally, 75 percent of B2B buyers conduct research in social channels for products and services. Why is LinkedIn Important?

Conversion 75

Conversion Sales Audience Social Network 75

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. And, we can do so much for them!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

JULY 14, 2022

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by business made simple hosted by Donald Miller and brought to you by the HubSpot podcast network business made simple, takes the mystery out of growing your business. So I think it's not only like there's a place for on demand and B2B content.

Technical Review 84

Technical Review Demand Cofounder Video 84

Duct Tape Marketing

APRIL 14, 2022

John Jantsch (00:01): This episode of the duct tape marketing podcast is brought to you by the salesman podcast, hosted by Will Barron and brought to you by the HubSpot podcast network. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

Marketing 89

Marketing Affiliate Channel Software Review 89

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Paid search and social media advertising. And, how your business can take advantage of these new techniques.

Marketing 147

Marketing SEO Advertising Social Media 147

Mike Michalowicz

FEBRUARY 11, 2013

Social Media Marketing Strategies. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Social media isn’t new. Social media is about doing that online. Get Out of The Store.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

FEBRUARY 2, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. You know, you have a campaign, right? He's gone all in on this community. This is where he is getting his revenue.

Community 83

Community Marketing Audience Networking 83

Duct Tape Marketing

MAY 14, 2013

While this may sound like some social media laced feel good sentiment it’s actually quite practical. Why not include them in content creation and marketing campaigns? Host peer-to-peer roundtables and let your customers facilitate discussions among prospects. photo credit: Mourner via photopin cc.

Engineer 72

Engineer Customer Community B2C 72

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Google Drive to host my conference presentations , which are all embedded at teten.com.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. To do this, they worked with Fullfunnel.io , to host a virtual summit. iRidium narrowed their audience into five segments: Best customers; Members of the target account buying community; Thought leaders ; Partners; Media and industry publications.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Hearpreneur

JULY 28, 2019

6- Social media. Your social media presence is essentially your “modern day business card”. Technology and the applications of social media is changing modern day entrepreneurship and the way business is conducted. Ever since social media was introduced into our lives, it has completely revolutionized the business world.

Technical Review 50

Technical Review Technology Artificial Inteligence Entrepreneur 50

Duct Tape Marketing

MARCH 23, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand.

Framework 76

Framework Audience Audio Elevator Pitch 76

Duct Tape Marketing

JULY 7, 2022

Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. 18:48] Could you talk about your DEAL framework and system you’ve created? [21:12]

Customer 87

Customer B2B Framework Sales 87

Duct Tape Marketing

DECEMBER 1, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, formerly Blissful Prospecting, hosted by Jason Bay. They were, it was, they were looking at political campaigns and had me on as like a, a commentator. Duct Tape Transcript. Ann Handley (01:50): Oh, yeah, that's actually, yeah.

Charlotte 88

Charlotte Audience Technical Review Chicago 88

Designmantic Blog

MARCH 6, 2018

She serves as the CMO of Post Planner and the host of the Brand Authority Podcast. She is also the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth and is the founder of “The Authority Matrix”, which is a powerful tool used by Fortune500 executives that utilizes employee advocacy and influence.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

mashable.com

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Dev & Design Mashable on Facebook Join Us! You can use Optimizely even if the thought of coding makes you break out in a cold sweat.

Developer 73

Developer Software Review PHP Social Media 73

Women Entrepreneurs Can

DECEMBER 20, 2020

For sales reps to survive in this evolving environment, they need to overcome a host of challenges, from figuring out which leads to connect with, to deciding what kind of offers and upsells they should suggest. Selling in the B2B landscape means embedding yourself into that other organization through connections with at least three people.

Sales 52

Sales Portland B2B Algorithm 52

mashable.com

SEPTEMBER 22, 2008

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Easy Projects.NET – Project collaboration software that offers both a downloadable option and a hosted version.

Software Review 78

Software Review Social Media Social Network Software 78

conversionxl.com

SEPTEMBER 10, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded. It’s Not a Conversion Problem, It’s a Customer Development Problem.

Customer Development 60

Customer Development Conversion Developer Customer 60

crowdSPRING Blog

NOVEMBER 7, 2016

It’s the single most engaging media format out there for social, and a great way to humanize your team. Ask them to snap pictures of themselves enjoying your product or service while in the holiday spirit and post it to social media with a designated hashtag. Host a digital holiday party.

Social Media 52

Social Media Audience B2B Equity 52

Up and Running

MAY 15, 2017

Slack communities are becoming an effective B2B marketing tool, as like-minded professionals seek help with problems, share resources and information, host Q&As, or just have more general discussions around the topic at hand. Companies can either create their own communities or join other ones.

Small Business 100

Small Business Social Media Software Email 100