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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy.

Campaign 149
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The Strategies & Tech Behind Hosting Successful Virtual Summit

ConversionXL

Hosting a virtual summit that leaves attendees feeling connected and more informed is easier said than done. Know why you’re hosting a virtual summit, what you’ll cover, and who it’s for. Maybe, you’re hosting a virtual summit to not sell anything but just to build your email list or grow brand awareness authority. yourself.

Hosting 98
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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Lessons Learned: Why My Kickstarter Campaign Failed

Up and Running

While an online campaign may seem like an easy way to dig up grassroots funding, it’s not as easy as just setting up a site and collecting money. Ryan Ausanka-Crues, the CEO of Palomino Labs, talks about what went wrong with his Kickstarter campaign. Ryan Ausanka-Crues had one of those “lackluster” campaigns.

Campaign 105
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How to Optimize Your Event Marketing Campaigns: Before, During and After Events

Duct Tape Marketing

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Registrations sold by registration type.

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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

A brief saying tells customers what your brand does, and you can use it on your website header, business cards, social media bios, or anywhere else you want to make a significant impact. Then, think about all the places where you’ll have your brand, from your website to your social media profiles. Next, set up your social media pages.

Developer 159
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Ecommerce: How to Survive its Troughs

ReadWriteStart

For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns. Tech companies realized it’s easier to host an ecommerce website than open a shop and pay for the warehouse as well. You have your business venture ready, you’ve bought the domain and hosting, and prepared to be famous.

eCommerce 152