Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Starting Right! A real challenge!

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Macro Business Context: The Big Deal.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

OCTOBER 24, 2016

For example, checkout my list here: Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. It is hard to optimize for the entire portfolio.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

SEPTEMBER 30, 2013

When you measure the success of your AdWords campaigns or your email blasts or your Facebook ads or any other acquisition initiative, make sure you report your macro-conversion rate. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. But don't stop there. 5: Rent or Own?

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. But all this falls apart when you try to judge the success of your See and Think consideration stage marketing campaigns using conversion rate. You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 28, 2017

This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " That last bit I added above, Human, has meant many different things over the evolution of the web. But, you want people to obsess about Revenue and not Cost. Else people do frustratingly short-sighted things. Times 1000.

Metrics 60

Metrics Analytics Acquisition Naming 60

mashable.com

SEPTEMBER 22, 2008

Collaboration & Workgroups Homecourt – Homecourt is a Web-based collaboration tool. WorkflowPerfect – A Web-based business process tool that facilitates collaboration. 280Slides – A free online presentation software that allows you to import existing documents, download to PowerPoint, publish to the Web and more.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most web "analysts" remain glorified "data pukers" or glorified JavaScript taggers. " Sad, unimaginative measurements of their sad, unimaginative campaigns.

Marketing 140

Marketing Analytics Web Channel 140

online.wsj.com

SEPTEMBER 23, 2012

He also combed the portfolios of VC firms and talked to people at start-ups, he says. Opinion: Noonan: The Romney Campaign Needs a New CEO. Business Services (B2B). Web Design/Tech Services. Opinion: Noonan: The Romney Campaign Needs a New CEO. WSJ Web Slice. Bicyclists of a Feather Flock Together.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Companies should optimize for the portfolio of visits (multiple!) I'm sure you are wondering why the red parenthesis was used, it seems to imply that 49% is less than 28% (or all of the right is less than the left).

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

NOVEMBER 18, 2014

For four of the examples, I'll also share how the visualization inspired me to apply the lessons to my web analytics data. I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. or you can consume them one at a time.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Amazon Web Services. Web Tools: Hereâ??s Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53