Duct Tape Marketing

JUNE 1, 2023

Mary provides a framework for successful launches, emphasizing strategic readiness, understanding the market, and creating impactful messages with efficient execution. So yes, I've done a lot of launches in the B2B and consumer space, so thought I'd write a book, John Jantsch (02:36): Okay, so awesome. Where do people get this wrong?

Product 61

Product Framework Technical Review Cofounder 61

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.

Social Media 100

Social Media Campaign SEO B2C 100

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Then there is Agile for engineering. Why build a framework? Here are the four sub-sections: The See – Think – Do Framework.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. If you are in B2B, you’ve certainly heard of account-based marketing by now. Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

Duct Tape Marketing

MAY 1, 2024

I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. 20:04] What are your thoughts on search engines and how they view data? [21:12] People wanted examples and frameworks and so forth.

Channel 55

Channel Audience B2B Social Media 55

Duct Tape Marketing

OCTOBER 17, 2018

He is the president and founder of Revenue & Associates and the creator of The bullseye marketing framework and we’re going to talk about a book built on that called Bullseye Marketing: How to Grow Your Business Faster. Are they doing search engine advertising? This is John Jantsch and my guest today is Louis Gudema.

Marketing 56

Marketing Social Media Analytics Software 56

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. Fincura specializes in serving lenders.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Pick any social media channel, or all. It is not a hard book to read, though it is brain food. Glory will be yours!! Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Firebase : Are all your developers front-end engineers? Google Custom Search Engine.

Software Review 53

Software Review Technical Review Startup 53

Hippoland

AUGUST 8, 2018

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. Another way is to have unique promotion channels, but these must be scalable. 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. Another way is to have unique promotion channels, but these must be scalable. 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Paid Search is Taking Up More Real Estate.

Search 71

Search PPC Kansas City B2C 71

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Content creation, the engine of inbound marketing, creates the draw (i.e. The use of UTM parameters, call tracking, or Multi-Channel Funnel reports add detail and nuance to attribution.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Individuals don’t make B2B buying decisions; groups do. ITSMA’s ABM framework simplifies these types. Test different channels. ABM isn’t a quick and easy win.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

AUGUST 24, 2017

And we’re gonna talk about her latest book, “Predictable Prospecting, How to Radically Increase Your B2B Sales Pipelines.” But I am an engineer, so I’m more of a data person than I am a clinical people person. John Jantsch: Yeah, so you have, in the book, a, everybody has to have these frameworks.

Sales 36

Sales Conversion Revenue Email 36

Up and Running

NOVEMBER 3, 2016

The Jobs-To-Be-Done Framework paired with Qualaroo. To get the most out of Qualaroo, Gamez recommends pairing it with the Jobs-To-Be-Done Framework, a theoretical framework and mapping tool which helps capture customer needs. “After all, success is only success when it can be measured.”.

Marketing 60

Marketing Social Media Analytics Framework 60

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. " framework with you.

Framework 147

Framework Marketing Search Mobile 147

mashable.com

NOVEMBER 3, 2010

On a more serious note, Gordon has a laundry list of founder qualities or experiences that will pique his curiosity: “Have a resume I envy and admire; make a significant contribution at a company I am fascinated by; write a great book or make a great game or TV show; [develop] significant software engineering experience and/or education.&#

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Cracking the Code

OCTOBER 10, 2008

While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. Ramping up too quickly will burn precious cash reserve and could sink the business. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

JANUARY 3, 2017

The CRO management platform Experiment Engine reports that 80% of the variants tracked on their platform failed to beat the control (80% of B’s failed to beat the A’s). One of the principles we follow at WP Engine is to take an “outward facing mindset.” We try things, we break new ground, we measure, and we fail all-the-time.

.Net 111

.Net Campaign Conversion Revenue 111

Occam's Razor

DECEMBER 9, 2013

During this stage you should also invest a lot in Search Engine Optimization. To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. From step five on you were likely already delivering some multi-channel value for your company. Not in step three.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Studies show that only 5% of B2B customers are ready to buy. Reverse engineer customer behavior by digging into your existing data to find out how they interact with your business. Which do you choose? It’s the safer bet. Brand awareness.

Equity 94

Equity Marketing Social Media Software Review 94

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!).

Analytics 154

Analytics Marketing Social Media Technical Review 154

Duct Tape Marketing

OCTOBER 26, 2022

They talk about frameworks, strategies, tactics, and bring special guests to bring you all the information you need in order to turn your content into profit. So all their engineering is now based in Israel At that time they discontinued all the good SMB solutions. But if you're doing b2b, you're probably not on a phone doing it.

SMS 93

SMS Technical Review Channel Cofounder 93

Occam's Razor

AUGUST 11, 2014

My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. Search engines are immensely valuable sources of traffic for any type of website. Always compute economic value !

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. It does not matter if you are a B2B or B2C or A2K, you will always see this. The drilldowns are Keyword, Source (engine) and Mobile Device Branding. What do you learn from this report?

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

OCTOBER 24, 2016

The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. Take a look at the first row above. If you don't have this.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Do I discover a brand channel by the company (to create a deeper connection with customers)? Awesome, right? #3.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

NOVEMBER 11, 2015

Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. By this I mean to say that getting completion rates of tasks by marketing channel is not a part of the tool. As such, multi-channel analysis and attribution modelling is non-existent in the platform. Why is it taking 15 seconds to calculate 3.5

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

NOVEMBER 16, 2021

LinkedIn is the top network for B2B content marketers—96% use the platform. This is closely followed by Twitter (82% of B2B marketers use it). . Include internal links as well to improve SEO and increase search engine traffic. Take Jason Bradwell’s The B2B Bite , for example. . Audience growth will follow in short order.

Framework 131

Framework Social Media B2B Audience 131

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s You can build that relationship with content.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Duct Tape Marketing

MAY 17, 2017

He’s a brilliant writer, he’s prolific, he writes a blog post every day, that consistency and that particular channel is not going to be right for a lot of thought leaders. So one of the things I like to say is what works for [00:12:01] doesn’t necessarily mean it’s going to work for you.

Audience 34

Audience Business Model Leadership Social Media 34

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + If you were Cisco, meaningful would mean sharing info-snacks whose entire purpose could be to get Engineers promoted. And while I’m focusing on Facebook for the sake of simplicity, everything in this post applies to all other Social Media channels.

Social Media 162

Social Media Media Artificial Inteligence Channel 162