Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He also started SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads. Click on over and give us a review on iTunes, please!

Lead Generation 66

Lead Generation Networking PR B2B 66

Venture Chronicles

AUGUST 30, 2012

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead. It doesn’t make sense.

B2C 36

B2C B2B Technical Review Software Review 36

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Channel-level expertise: An understanding of how the channels work (e.g., Focus on the channels that offer the best ROI. Image source.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

YoungUpstarts

APRIL 28, 2016

Whether it’s free samples, discount codes or cashback – consumers love getting something for nothing. Next up, be sure to ply your social media channels with engaging content all about your eCommerce store. Don’t be put off by the effort and time that would have to go into running multiple channels of social media.

eCommerce 100

eCommerce Software Review Social Media SEO 100

ConversionXL

JANUARY 18, 2022

Indeed’s German branch was struggling to close sales because they had no awareness in that market. After running a culturally relevant marketing campaign, Indeed rose to number one in traffic and sales in Germany. Consider ServiceNow , a software company that aims to “make work, work better for people with modern digital workflows.”.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

SEPTEMBER 20, 2021

YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Of course, a video with low ROI can still generate awareness, expand impact, and lead to sales. Select Analytics: There are four Channel Analytics tabs in your dashboard (five if you have a Revenue option).

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Image Source.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. The most telling cohort, perhaps, is which promotion locked in the sale. The second relies on retention. The second type is winning. By campaign of first order.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

FEBRUARY 27, 2019

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Duct Tape Marketing

NOVEMBER 2, 2023

Click on over and give us a review on iTunes, please! He's a former VP of sales at HubSpot, and currently specializes in helping companies grow by implementing sales and marketing excellence. I was the first person to go from individual contributor sales rep to manager, director, and MVP. He's the CEO of Databox.

Metrics 72

Metrics Analytics Forecast Software Review 72

ConversionXL

JUNE 16, 2020

There are two ways to grow the organic channel: Get more traffic ??from At Qualtrics, our mission is to create the Experience Management (XM) software category. hub, with 140+ SEO-friendly articles that offer in-depth, informational coverage of sub-topics like “ net promoter score ” or “customer experience software.”

SEO 121

SEO Technical Review Software Review XML 121

ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. Or you may send out sales emails to increase revenue. To move beyond one-dimensional user personas, ask customers what they really care about—in interviews, surveys, or review/forum mining. Forum and review mining.

Email 133

Email Software Review Campaign Metrics 133

Duct Tape Marketing

MAY 2, 2024

Click on over and give us a review on iTunes, please! And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.

SEO 68

SEO Search Generative AI Engineer 68

Seeing Both Sides

JULY 11, 2013

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

DECEMBER 16, 2020

Sales funnels (essential for websites offering demo calls or free trials to identify friction points). To (almost) force your users to really think about what they like/dislike/don’t understand about the content/design/offer they’re reviewing, ask them to write down their response after providing verbal feedback. You can scroll down.)

Technical Review 92

Technical Review Software Review B2B Design 92

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 63

Channel Acquisition Framework B2B 63

Austin Startup

OCTOBER 15, 2017

Will his digital presence measurably affect sales of his newest book What Unites Us ? However, that is wishful thinking if your customer decision makers have budgets for percentage payments and software buying is handled by a different group and a different procurement process. What happens to his digital property when he passes?

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Up and Running

OCTOBER 7, 2014

Every startup will use some kind of software: book keeping, word processing, presentation. “You do not need to buy that expensive office software and servers when you can switch to a cloud vendor-Google is an example-at a fraction of the cost,” says Ali Asadi of aprofitmaker.com. Review your operating expenses.

South Africa 157

South Africa Software Review Green Technical Review 157

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 73

Video Marketing Harvest Bandwidth 73

ConversionXL

FEBRUARY 26, 2014

This ad is packed with trust boosting factors like a ratings extension, a review, social proof, and sitelinks that provide more detailed options while highlighting service benefits. Ask your sales team: How do different product categories do throughout the year? What days are the sale staff present? Exercise: image source.

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Software can help with each: Identify the right accounts and targets within them. Measure how they respond. Image source ).

Software Review 117

Software Review Software Marketing IP 117

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Like this show? And I, that's really my expertise.

B2B 79

B2B Marketing B2C ChatGPT 79

ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” If you are in B2B, you’ve certainly heard of account-based marketing by now. Image Source. The solution? Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. Align better with your sales team to define what a qualified lead looks like. All of these different scenarios can be a great way to integrate personalization into all of your marketing channels. Improve conversion rates and ROI .

Marketing 179

Marketing SMS Campaign Channel 179

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. Click on over and give us a review on iTunes, please! What makes it scalable and more of a marketing channel is that it's managed using software.

Marketing 87

Marketing Affiliate Channel Software Review 87

Rob Go

JANUARY 12, 2015

Your product may have gotten traction due to some distribution hack or novelty factor, both of which may not lead to sustained usage and growth. Barriers to entry are so low in software that new entrants can always steal your thunder, and sometimes draft off your early learnings. Traction for Consumer, Team for B2B.

B2B 28

B2B Early Stage Distribution Software Review 28

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers.

B2B 103

B2B Social Media Channel Audience 103

Austin Startup

JULY 12, 2010

They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial. And as marketers and businesspeople alike become more and more data-driven, linking care data with sales data with PR data with ad data becomes a core competence for any organization.

Customer 80

Customer Harvest B2C Technical Review 80

Duct Tape Marketing

SEPTEMBER 30, 2022

Click on over and give us a review on iTunes, please! If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So you try to pay equal attention to both of those on both sides of the software.

Marketing 72

Marketing Differentiation B2C PR 72

Duct Tape Marketing

NOVEMBER 23, 2016

But the unintended consequence of our collective lead generation obsession is that the task of actually determining which of the leads generated are sales-ready is relegated to the back-burner. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy. Lead quantity vs. lead quality.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Up and Running

JANUARY 18, 2021

eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation. Other social channels also made inroads as 2020 ended. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

JANUARY 31, 2014

How To Identify Your Target Market & Make More Sales. Message Match] Project Management Software. Is Emotion Necessary To Make More Sales? With explainer videos, visitor’s chose to be on your channel. 5 Dimensions of Rockstar B2B explainer videos. Why You Should Focus On Clicks Before Conversions.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. It was a significant chunk of the marketing budget and came at the expense of other channels. The non-linear user journey.

B2B 131

B2B Marketing Analytics Campaign 131

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In This number is heavily dependant on the productivity of your sales teams.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103