Occam's Razor

JULY 1, 2013

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. Step Two: Count the unique pageviews in each of those areas, the data will be in your web analytics tool. Two stories. #1:

Search 135

Search Analytics PPC Green 135

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! Run a bunch of search queries with the intent of looking for the company's products and services. Search Plus Your World results.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Increasing search traffic comes down to creating new landing pages and content.

Conversion 156

Conversion CPA Metrics Analytics 156

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Of course there is still the search box on top of the page. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience.

Web 164

Web Design Marketing Security 164

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Secure backup of all data by using Amazon Web Services (AWS) and Google Cloud. . Timely sharing of SMS notifications via Twilio.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

YoungUpstarts

APRIL 28, 2016

Next up, be sure to ply your social media channels with engaging content all about your eCommerce store. Don’t be put off by the effort and time that would have to go into running multiple channels of social media. Outsourcing your search engine optimization needs will help drive traffic to your eCommerce store.

eCommerce 100

eCommerce Software Review Social Media SEO 100

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. From step five on you were likely already delivering some multi-channel value for your company.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

OCTOBER 16, 2022

Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Influencer marketing can give something other acquisition channels can’t: instant trust. People trust Google to prioritize the most relevant information in search results. Digital ad spending in the U.S. Of Instagram’s 1.5

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

OCTOBER 9, 2019

Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). For B2B marketing , the primary goal of content, video included, is often lead generation. Let me explain… From “videos” to “asset”: Planning your B2B video marketing strategy.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc. Links to blog posts make all pages more competitive in search.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

JUNE 16, 2020

You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. Enterprise sites are typically bigger, which adds emphasis on technical accessibility, but the basics remain: Can search engines efficiently access your content?

SEO 121

SEO Technical Review Software Review XML 121

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Brandanew

APRIL 22, 2016

The content is ready and now post-publishing you’re on to emailing your list, reaching out to influencers, and distributing on your social channels. distributes sponsored content across the web, on top publisher sites the platform has partnered with. offers for all their search and native ad offerings. Content.ad.

Advertising 100

Advertising Distribution Marketing New York City 100

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. Tactical advice: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models.

Analytics 131

Analytics Marketing Campaign Metrics 131

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Research the top digital channels for your business today. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

Brandanew

AUGUST 13, 2015

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up.

Small Business 100

Small Business Marketing Software Review B2C 100

Hearpreneur

OCTOBER 13, 2023

1- Our business model is a mix of B2B & B2C Photo Credit: Jordan Adair The business model for my e-commerce wholesale clothing venture revolves around a combination of B2B (Business-to-Business) and B2C (Business-to-Consumer) channels. Thanks to Jordan Adair, ShirtMax ! #2- Our primary profit driver is the margin on labor.

Business Model 134

Business Model Affiliate Jordan B2C 134

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 63

Channel Acquisition Framework B2B 63

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). And so on and so forth.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

AUGUST 27, 2020

However, when we talk about product analytics, we’re really talking about companies who offer products such as web apps or mobile apps. Questions such as: What marketing channels are driving the best users (i.e. This means looking at marketing channels and what users did before signing up. not just the most)?

Analytics 90

Analytics Product eCommerce Channel 90

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. YouTube has several ad options such as Standard Pre-Roll, TrueView, Search Display, etc.

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. In case you’re wondering, these sorts of statistics can be easily discerned by using Google Analytics or another web analytics tool.). They aren’t the only ones. During the Event.

Campaign 72

Campaign Marketing Social Media Software Review 72

Duct Tape Marketing

JANUARY 17, 2014

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Because video content is also tagged with keywords and ranks in Google search, you can use a video-hosting site such as YouTube to track interaction. Start a YouTube channel.

Video 73

Video Marketing Harvest Bandwidth 73

Occam's Razor

SEPTEMBER 15, 2014

When you tag your email, paid search, display, organic and paid socially shared urls, you are going to ensure that your analytics solution will capture the source accurately (even in all those cases where there is no referrer). You can track mobile websites just fine with your standard web analytics tool. I kid a little of course.

Analytics 141

Analytics Metrics Mobile DC 141

Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. So let’s take a closer look at paid search. How can paid search assist in lead generation?

Search 71

Search PPC Kansas City B2C 71

nikcub.appspot.com

MARCH 8, 2012

New Web Order. Webmasterworld - A popular forum for web developers. SitePoint Forums - A popular marketplace and forum for web developers. Freenode is the network most popular with developers today, especially with open source projects (channels such as #python, #rubyonrails, ##php etc. New Web Order.

Cofounder 40

Cofounder Web Founder South Korea 40

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. clearly states what they do (“build web apps”), their benefits (“without code”), and who it’s for (“entrepreneurs”).

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Landing page optimization is the process of continuously testing, amending, and retesting the effectiveness of your web pages to improve conversion rates. . Your landing page is the make or break of these efforts.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

SEPTEMBER 15, 2020

If you aren’t seeing the URLs report as expected, be sure to check that: The Google Analytics code is on the page (normally you can “right-click” and select “View Source” then search for “UA-” to find the GA code). Do this under “All Products” You can add Google AdWords , Search Console , AdSense , etc. Property setup.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

mashable.com

OCTOBER 5, 2012

Naming on the web is difficult because it’s a multiple-step process that’s a mix of art, science and pure perseverance. ” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels.

Naming 84

Naming Startup Social Media RSS 84

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 80

B2B Marketing B2C ChatGPT 80

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " " That was a half-cheeky reply. No digital.

Analytics 60

Analytics Technical Review Software Review Web 60

mashable.com

SEPTEMBER 1, 2011

[INFOGRAPHIC] How Agencies Are Spending Online Media Budgets [INFOGRAPHIC] Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC] The History of Advertising on Twitter [INFOGRAPHIC] What Makes the Modern Media Agency [INFOGRAPHIC] How Does the iPad 2 Compare to the Tablet Competition? Publisher Platform (P3). startupcto

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99