ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

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Marketing Product Audience Equity 110

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

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Customer Marketing Channel Audience 118

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Artificial Inteligence 89

Artificial Inteligence Marketing Cofounder SMS 89

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Argona

JANUARY 15, 2024

Business enterprises, including startups, aim for continuous growth and development as part of their business strategy, but challenges like limited budgets, fierce competition, skill gaps, and inconsistent marketing approaches can hinder their progress. For the year 2024, GoodFirms named Argona Partners as the “Best Company to Work With.”

Partner 52

Partner Technical Review Indianapolis B2B 52

View from Seed

SEPTEMBER 18, 2019

Depending on the composition of the founding team, you might or might not have near-term holes in certain functions at the exec level – e.g. you’ll most likely need to bring on a CTO/VP of Engineering shortly after the seed round if you don’t have a technical co-founder.

Part-Time VPE 195

Part-Time VPE Seed Stage CTO Hire Forecast 195

Duct Tape Marketing

DECEMBER 7, 2022

How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. In this episode of the Duct Tape Marketing Podcast , I interview Melanie Deziel. Questions I ask Melanie Deziel: [2:25] How does trust fit into marketing? [3:37] Storyfuel.co.

Marketing 78

Marketing Audience B2B Framework 78

YoungUpstarts

MAY 29, 2011

The report was co-authored by Berkeley and Stanford faculty members along with other contributors including Steve Blank , the Sandbox Network and blackbox teams. Founders that learn are more successful. Solo founders take 3.6x more likely to successfully scale with sales driven startups than with product centric startups.

Silicon Valley 230

Silicon Valley Cofounder Technical Cofounder Startup 230

A Smart Bear: Startups and Marketing for Geeks

JULY 4, 2011

This guest-post is from Joannes Vermorel, founder of Lokad which produces sales forecasts for off-line companies. As a result, the pitch was less than useful, and the sales team appeared clueless. The details of many commercial proposals were lost, and the leaving cofounder wasn’t much inclined in giving support.

Email 267

Email Cofounder Technical Review Technical Cofounder 267

techcrunch.com

MARCH 8, 2012

The Trouble With Non-tech Cofounders. This is a guest post by Scott Allison, CEO and founder of Teamly.com. I want to reflect on my experience as a non-technical founder and reassess my original decision – almost two years ago – to stick to what I’m good at, and not waste time learning to code. guest author.

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

Austin Startup

MARCH 13, 2020

Since then, we’ve served 500+ unique customers, worked with 10+ space partners, pivoted our business model from B2C to B2B, signed on advisers, and have raised money from outside investors. Your partner matters To all those solo-founders out there?—?kudos Our biggest example of this was our pivot from B2C to B2B. kudos to ya’ll.

B2C 62

B2C Austin B2B Cofounder 62

View from Seed

SEPTEMBER 22, 2021

Dispense is a B2B software company, focused on transaction software specifically designed for the cannabis industry. In recent years, cannabis has emerged as a legal industry, and thus, companies operating in this new market have often had to find or build new software stacks in order to operate their businesses.

Cofounder 234

Cofounder B2B Early Stage Software 234

View from Seed

SEPTEMBER 22, 2021

Dispense is a B2B software company, focused on transaction software specifically designed for the cannabis industry. In recent years, cannabis has emerged as a legal industry, and thus, companies operating in this new market have often had to find or build new software stacks in order to operate their businesses.

Cofounder 202

Cofounder B2B Early Stage Software 202

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. An Overview of Common Digital Marketing Channels. Marketers spend a ton of money on search ads, and as you can assume, Google owns a large part of the market.

Channel 118

Channel Marketing Viral SEO 118

View from Seed

AUGUST 10, 2021

We first invested in co-founders Ben Forgan & Pat Wilbur in early 2015, when NextView led a $1.3M Hologram is also an example of a B2B platform company, of which we’ve invested in many over the years here at NextView. The Hologram story is near and dear to our hearts here at NextView for a number of reasons.

Chicago 178

Chicago Cofounder Miami B2B 178

View from Seed

SEPTEMBER 22, 2021

Dispense is a B2B software company, focused on transaction software specifically designed for the cannabis industry. In recent years, cannabis has emerged as a legal industry, and thus, companies operating in this new market have often had to find or build new software stacks in order to operate their businesses.

Cofounder 156

Cofounder B2B Early Stage Software 156

YoungUpstarts

AUGUST 11, 2011

by Oliver Wilkinson , founder of SSL247 and co-founder of jobiso.fr. This all taught me ‘real life’ marketing and copywriting, and the value of simplifying offers to get a good price. Selling and marketing both need great copywriting skills, as do persuasive emails. Realize the power of good writing.

Entrepreneur 221

Entrepreneur Bootstrapping Cofounder SMS 221

Hearpreneur

JUNE 4, 2021

After doing some market research, I realized that there was a market for the handcrafted greeting cards that I make, and in September 2019, MsCraftprincess Designs was formed. I got my start when I was young—as an eBay Powerseller—and I eventually moved on to building a thriving marketing agency. Photo Credit: Daniel Javor.

Entrepreneur 134

Entrepreneur B2B Database Technical Review 134

Startup Lessons Learned

SEPTEMBER 6, 2012

This post was co-written by Eric Ries and Sarah Milstein, co-hosts of The Lean Startup Conference. In this workshop, Fraser, Founder/CEO of LUXr and Klein, Director of Product & UX at One Jackson will offer practical techniques for getting and using customer feedback.

Lean 154

Lean Cofounder Analytics Startup 154

View from Seed

AUGUST 10, 2021

We first invested in co-founders Ben Forgan & Pat Wilbur in early 2015, when NextView led a $1.3M Hologram is also an example of a B2B platform company, of which we’ve invested in many over the years here at NextView. The Hologram story is near and dear to our hearts here at NextView for a number of reasons.

Chicago 156

Chicago Cofounder Miami B2B 156

View from Seed

FEBRUARY 4, 2016

Arrive to the market too soon and there’s no demand for the product. In a recent TED talk , Idealab founder Bill Gross talked about how Airbnb likely wouldn’t have taken off if not for the recession: People were strapped for cash and were therefore more willing to rent a room in their home to a stranger.

Startup 120

Startup Cofounder Software Review Sales Cycle 120

David Teten

AUGUST 19, 2019

RBI normally requires founders to pay back their investors with a fixed percentage of revenue until they have finished providing the investor with a fixed return on capital, which they agree upon in advance. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Decathlon Capital.

Revenue 60

Revenue Technical Review Software Review Equity 60

Steve Blank

MAY 29, 2011

The email continued, &# The problem I’m working on is that many founders are either making uninformed decisions or inefficiently learning the new skills they need. The solution I’m exploring is a just in time learning methodology that accelerates founders’ learning curve by aggregating relevant content, peers and mentors.&#.

Technical Cofounder 334

Technical Cofounder Early Stage Startup Silicon Valley 334

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Many who cite 80% include product ideas that never make it to market. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

View from Seed

AUGUST 10, 2021

We first invested in co-founders Ben Forgan & Pat Wilbur in early 2015, when NextView led a $1.3M Hologram is also an example of a B2B platform company, of which we’ve invested in many over the years here at NextView. The Hologram story is near and dear to our hearts here at NextView for a number of reasons.

Chicago 136

Chicago Cofounder Miami B2B 136

Startup Lessons Learned

MAY 9, 2012

From Lean Startup Machine , Lean LA and San Diego Tech Founders , to countless speeches and workshops, I have seen the impact that their leadership has had first hand. They are launching their next book, a true field guide for entrepreneurs, called The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

View from Seed

JULY 17, 2019

There may be many fewer series A investors in your home market than elsewhere. The quality, network, or experience of your local investors is likely fairly different from those in other markets. The risk tolerance or expected pricing of investors in your home market may be markedly different from investors in other markets.

San Francisco 244

San Francisco Cofounder B2B Seed Stage 244

Lightspeed Venture Partners

AUGUST 17, 2014

CEO and co-founder Vincent Yang, a mathematician by training, had built a system while he was at Summit Partners, a private equity firm, to comb the Web looking for investment opportunities. Provide analytic insights on what characteristics represent the best customer prospects, enabling the fine tuning of marketing activities.

B2B 96

B2B Revenue Private Equity Artificial Inteligence 96

Duct Tape Marketing

AUGUST 24, 2017

Transcript of How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing. And that’s why I brought Marylou Tyler, founder of Strategic Pipeline and author of “Predictable Prospecting” onto this episode of The Duct Tape Marketing podcast. Transcript.

Sales 35

Sales Conversion Revenue Email 35

Duct Tape Marketing

APRIL 14, 2022

Why Partnerships Are The Future Of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency.

Marketing 89

Marketing Affiliate Channel Software Review 89

Genuine VC

DECEMBER 3, 2014

It’s official: now two months after the IPO, HubSpot has surpassed the $1B market cap threshold and has become that “pillar” company that the tech ecosystem long anticipated. As HubSpot co-founder and CTO Dharmesh Shah recently told BostInno , “We’ve wanted to not just build a great company, but also build some great entrepreneurs.”

Boston 279

Boston IPO B2B Cofounder 279

YoungUpstarts

AUGUST 17, 2014

by Alex Miller, Co-founder of PosiRank . Marketers hope to disseminate information and inspire sales. However, marketing in the 21 st century is different. CEOs of ago never dreamed today’s marketers could solve problems with the push of a button. What Is Marketing Automation? Why You Need It.

Architecture 180

Architecture Marketing SEO Cofounder 180

David Teten

JANUARY 11, 2020

The challenge is that my time and money budget for “influencing”–content creation and marketing– is minimal. Also, since I’m not trying to be a full-time marketer, I can’t use some of the standard celebrity techniques. But for B2B sales, meeting people in person is often mandatory. Tech stack.

Social Media 60

Social Media Technical Review Media Private Equity 60

David Teten

SEPTEMBER 23, 2017

The extreme example of this are algorithmic investors in the public markets, who design algorithms which trade on the designer’s behalf, as opposed to making trading decisions directly. High-frequency trading, algorithmic by its nature, is estimated to account for at least 50% of US equity markets trading volume. . 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast.

Product 60

Product Framework Technical Review Cofounder 60

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. This behavior has marketers pledging to up their demand generation budgets. But isn’t that the role of any marketer? DGMs see that demand is maintained throughout the sales cycle.

Demand 95

Demand Management B2B Campaign 95

Austin Startup

AUGUST 9, 2021

Chargify, the leading billing platform for B2B SaaS, today announced the appointment of Matt Downs as Chief Revenue Officer (CRO) effective immediately. In 2008, he co-founded a first-to-market payments company, Century Payments, and was one of the pioneers in driving security and payments monetization for software and SaaS companies.

Revenue 72

Revenue Georgia Texas Colorado 72