ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. Upstream and downstream products : Deputy (employee time tracking software), BigCommerce (ecommerce software), etc. Problem terms.

Framework 123

Framework B2B SEO Search 123

Up and Running

JANUARY 18, 2021

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Some changes you make will influence conversions at the specific time you implement them. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

ReadWriteStart

JANUARY 10, 2020

Conversions. Additionally, eCommerce sites have paved the way for brands not only to sell their products on their online shopping site but also on Amazon, Facebook, etc. However, smaller brands can also deliver such an exquisite experience directly to customers, B2B, B2C, and even to non-fashion brands. Order inventory.

Startup 78

Startup eCommerce B2C Metrics 78

ConversionXL

NOVEMBER 4, 2020

Freemium to paid conversion rates for SaaS businesses hover around the 2% mark on a good day. Now, there are many methods you can use to try and increase your conversion rate. Great user onboarding is imperative for steering your users in the direction of conversion, and it all starts with activation. for freemium users.

Conversion 103

Conversion Email eCommerce Community 103

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Below, I’ve listed some of the SEO basics for ecommerce to get you started. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

Up and Running

JULY 26, 2021

A request for proposal can also be helpful if your business will need a more complex website that involves eCommerce or membership functionality. If that is the case for your business, you will want to select a web partner who understands conversion optimization and digital marketing. 5 key components of a website design RFP.

Design 149

Design eCommerce B2B Web 149

ConversionXL

DECEMBER 16, 2020

As Alex Barzelay, Head of European Business Development at Userlytics , points out, A/B tests can’t explain why one variation won, even if you test on high-traffic pages and reach 95%+ statistical significance: A/B Testing is a great way to optimize the user experience and conversion between two or more design variants. UserZoom GO.

Technical Review 92

Technical Review Software Review B2B Design 92

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Creating a scorecard can be as easy as creating your own Excel spreadsheet, or as elaborate as using marketing dashboards provided through your CRM or conversion software. Do you feel the same way?

Marketing 60

Marketing Social Media Campaign Acquisition 60

Both Sides of the Table

AUGUST 28, 2009

Reporters were no longer interested in talking about B2B eCommerce. Having a conversation. Keep your conversations confidential. Our customers were generally happy but they were pushing us hard for promised features. Our business development discussions took longer than planned. But still we made progress.

PR 331

PR Software Review Ireland Germany 331

Hearpreneur

JULY 5, 2023

. #1- To create brand awareness Photo Credit: Martin Seeley We use it for generating leads, where the campaigns are highly targeted and tailored to the audience's interests, resulting in more qualified leads and conversions. TikTok influencer marketing helped me significantly boost my conversion rate.

Entrepreneur 101

Entrepreneur Audience PPC Campaign 101

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Conversions and monetary value. Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. I don’t have bandwidth to engage in substantial conversations on Twitter. . Plus, my wife doesn’t let me date celebrities. . We market to four populations: High-potential founders.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

JANUARY 29, 2016

Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. What’s crazy is that visitors from certain ISPs showed stronger engagement and higher conversion rates compared to other ISPs (this is where I almost cried). Okay enough with eCommerce stores for now.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

FEBRUARY 27, 2019

To get an idea of where you are starting out, note metrics like: Open rates Click rates Unsubscribe rates Conversion rates Spam rate. As with conversion rates , a “good” open or click-through rate is one that’s better than what you’re getting right now. The result: Copy was easier to write and conversions doubled.

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 92

B2B Mobile Analytics Deal Flow 92

ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. comScore also found that combining video types resulted in customers feeling more emotionally connected to the video content along with other key areas you or I might find important to increasing conversions.

Video 122

Video Software Review Cofounder Metrics 122

Occam's Razor

JANUARY 24, 2011

The other way OOD manifests itself is that I am in your face, on this blog, constantly asking you to create goals in your web analytics tool ( macro and micro conversions ) as well as identify goal values for each of those beloved goals. At victoriassecret.com the macro-conversion is making a purchase. Here is an example.

Analytics 122

Analytics Conversion Affiliate Web 122

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 77

B2B Mobile Analytics Deal Flow 77

ConversionXL

MARCH 24, 2016

When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize. Another example could be on an eCommerce site. Now, you don’t know why – there’s no causal link between searching and conversion. Add-to-cart for ecommerce sites. They all mean the same thing, basically.

Metrics 48

Metrics Conversion Analytics Retention 48

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. We use targeting in a similar way to shape our terms to boost their conversion potential. We should look toward.

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

MARCH 28, 2017

And in the context of digital marketing, and in particular conversion optimization, asking the wrong questions can lead you down the wrong path. Therefore, for your conversion research efforts, it helps to spend a bit more time on question development. best for B2B). Post-Conversion Survey. As David B. Image Source.

Conversion 48

Conversion B2B Naming Acquisition 48

Austin Startup

JANUARY 25, 2020

Rajya : We’ve met and talked to a lot of people who are doing B2B, but meeting B2C people is really key for us. Rajya : A lot of the other retail tech companies are B2B, they’re selling software solutions like AI to eCommerce stores. There’s not a lot of B2C retail tech that we’ve been able to meet in Austin.

B2C 62

B2C Startup B2B Cofounder 62

crowdSPRING Blog

AUGUST 6, 2018

Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. You use A/B testing to determine if a change or addition will improve conversions. A redesign or revamp might be the thing you need to fix these issues. Content is king.

Mobile 48

Mobile Design Technical Review RSS 48

Up and Running

AUGUST 7, 2019

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

NOVEMBER 30, 2016

As cognitive load increases, your conversion rate begins to suffer. A lot has changed in 20 years and amount of information the human brain is asked to process each day has grown with the rise of smartphones, remote teams, push notifications, eCommerce, and everything in-between. via Conversion Uplift). B2B, SaaS, agency).

Conversion 48

Conversion Cost eCommerce Design 48

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. You swap out Ideas Funded for something relevant, and the above six can be used by any large ecommerce business.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Austin Startup

NOVEMBER 14, 2017

Marketing Optimization w/ AlexDesigns — Ecommerce, Conversion Growth & Startup Business  —  [link] A really nice and quick podcast full of actionable soundbytes on things like analytics, conversion optimization, ad buying and targeting, copywriting etc. It’s also great as they focus on the failures and not just the wins.

Artificial Inteligence 48

Artificial Inteligence B2C B2B eCommerce 48

YoungUpstarts

MAY 22, 2015

The exponential rise of ecommerce illustrates the acceptance of internet as a major marketplace globally. Even adding an ecommerce section to a website is no trouble. There are built-in ecommerce tools available in the market and all you have to do is just integrate them to your website to launch your store. billion in 2014.

eCommerce 100

eCommerce Internet China B2B 100

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

The Startup Magazine

JUNE 26, 2018

A good business name should be easily, effortlessly, effectively articulated, and spellable from a telephone conversation, radio commercial or word of mouth recommendation. Do you have to spell yours every time to new and even old customers? Also a few syllables is generally better than a lot. Any known negative connotations?

Naming 70

Naming eCommerce Startup Database 70

ConversionXL

AUGUST 10, 2021

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. The principles you are relying on to get more traffic, conversions, and sales on your website are the same ones you should use for your Instagram accounts. Embrace social proof. Conclusion.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

JULY 1, 2014

Conversions are mostly about being relevant to your customers. Your conversion rate, a/b testing results, scroll depth, heat maps etc – they all give you concrete numbers and facts. If B2B try to get information about industry and position in the company. So you better know your customers, and know them well.

Customer 76

Customer Design Software Review Lead Generation 76

Occam's Razor

JANUARY 6, 2010

5 Identify two new micro-conversions and goal values for each. The road to web analytics glory (and a promotion for you) runs through the Micro Conversions path. During Q1 make it your personal quest to identify two new micro conversions for your website (many ideas in the preceding blog post).

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

FEBRUARY 3, 2016

What Do Habits Have to Do with Conversion Rate Optimization? Of course, most companies know this, especially those in the eCommerce space. If you think B2B is exempt from this, you’re wrong. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing.

Conversion 48

Conversion Technical Review Software Review B2B 48