Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. During our, dare I say Meta conversation, we uncovered the transformative power of podcasting for businesses, focusing on how it can be a game-changer for networking and lead generation.

Lead Generation 58

Lead Generation Networking PR B2B 58

View from Seed

APRIL 27, 2020

In all times, we are high-conviction, hands-on investors and make fewer investments on a per-partner basis than pretty much every seed fund in the country. . We also have conviction that founders and investors have agency in the outcomes that technology will produce, and that how we direct this force will be the legacy of our generation.

Cofounder 194

Cofounder Software Review Portfolio Technical Review 194

Hearpreneur

JANUARY 26, 2022

To overcome these challenges, leaders will need to keep people at the center of our conversations, and organizations will need to help their employees build emotional intelligence and expert people skills. Many B2B buyers now prefer digital meetings, digital conference calls, and negotiations. 20- Technology will reduce employment.

Software Review 122

Software Review Technical Review Artificial Inteligence Entrepreneur 122

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

1/mo means you can’t afford customer service and it must incrementally free to run the technology behind it, both of which have implications for the sort of product you have to build (e.g. Also this is almost exclusively B2B unless it’s something “luxury.” simple enough to be self-service).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

JUNE 2, 2022

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. And when you’re having a conversation, you might even be in a power position.”.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

FEBRUARY 3, 2022

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JANUARY 18, 2022

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Studies show that only 5% of B2B buyers are ready to buy. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Lightspeed Venture Partners

AUGUST 17, 2014

CEO and co-founder Vincent Yang, a mathematician by training, had built a system while he was at Summit Partners, a private equity firm, to comb the Web looking for investment opportunities. Typical conversion rate boost > 50%. Generate new leads with a high probability of conversion.

B2B 96

B2B Revenue Private Equity Artificial Inteligence 96

Duct Tape Marketing

NOVEMBER 2, 2023

In fact, when Brian and Dharmesh were actually creating it and wrote the book Inbound Marketing, that's when Duct Tape Marketing was really around and I had a lot of conversations with them early on. I should have gotten on the partner train. I started the agency partner program that you passed on and built that up.

Metrics 73

Metrics Analytics Forecast Software Review 73

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. They’re taking a $1m check from me, or giving $5m to me as a limited partner. In the venture capital/private equity business, investors are B2B microinfluencers. I don’t have bandwidth to engage in substantial conversations on Twitter. . Hootsuite.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Clicks and conversions are typical KPIs for paid media. Conversions, engagement, and revenue increased across the board. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

David Teten

SEPTEMBER 5, 2014

We’re backed by Bessemer Venture Partners, Silver Lake Partners, and individual investors like Ron Conway, among others. We’re not mainly for B2B companies or later stage companies or anything like that. Prabhdeep Singh: We become their learning partner and they become part of a special and vast community of professionals.

New York 114

New York Technical Review Networking Advisory Board 114

View from Seed

JANUARY 11, 2018

For several months now, my partners and I have spent a lot of time talking about why we’re investing in the Everyday Economy. We think there are two main categories of Everyday Economy B2B startups: enabling layers and pervasive tools. Types of B2B Everyday Economy Companies. Let me explain. 1) Enabling Layers.

B2B 120

B2B B2C Vertical Portfolio 120

YoungUpstarts

DECEMBER 13, 2019

Technology has been a boon for business, and that is especially true for small and medium sized business. Technology has shortened the playing field by reducing the costs required to make your business run efficiently. As technology has moved to the cloud, it has become more accessible. Video conferencing is one great example.

Architecture 147

Architecture B2B Audio Video 147

Hearpreneur

DECEMBER 18, 2019

In 2020, we plan to invest half of our marketing budget into professional copywriting to improve the conversion rate of our traffic. 14- Shift to a B2B offering. 2019 was the year Truxx established a solid partner ecosystem. #11- It’s going to be a year of the copywriter. Photo Credit: Josh Vinecombe.

SMS 88

SMS Entrepreneur Social Media Campaign 88

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Closely partner with other marketing team members and the sales organization.”.

Demand 95

Demand Management B2B Campaign 95

David Teten

DECEMBER 3, 2019

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. But in business, you want a lot of partners. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . That’s why 40 million Americans use online dating sites. 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

JUNE 27, 2018

Girard explained that understanding what customers truly want — and why — requires personal conversations and is an essential part of successfully developing new features. If you are in a B2B business, it is quite likely that your customers’ customers are end-users of a product. They can also be your best business partners.

Customer 153

Customer Cofounder Demand B2B 153

ConversionXL

JUNE 8, 2017

According to Clearhead’s Digital Optimization Benchmark Study : Similar to testing, we find that lack of technology isn’t the problem when it comes to personalization. While 64 percent of retailers have the technology, they tend to lack the process and rigor needed to execute their personalization efforts. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

Both Sides of the Table

APRIL 21, 2020

Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. Food production and distribution, group collaboration, remote training or education, sensor technology (tracking people movement, temperatures, etc), certain biotech deals. We discussed that in the show.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. In today’s environment, if B2B organizations are going to make it, they need to grow. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. Technological factors.

Channel 84

Channel Partner Programming B2B 84

Duct Tape Marketing

JUNE 1, 2023

So yeah, I've launched a lot of advertising technology products in my day and recently I joined the Adobe Lightroom product marketing team leading that up. So yes, I've done a lot of launches in the B2B and consumer space, so thought I'd write a book, John Jantsch (02:36): Okay, so awesome. It's a technology that you're reading about.

Product 59

Product Framework Technical Review Cofounder 59

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. In today’s environment, if B2B organizations are going to make it, they need to grow. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. Technological factors.

Channel 77

Channel Partner Programming B2B 77

Austin Startup

FEBRUARY 27, 2020

The Forrest Four-Cast: February 27, 2020 A B2B tech company, Flugauto is developing a world-class UAV platform for aerial delivery of industrial cargo for the energy industry. B2B customers simply book on their platform and sit back until the goods are delivered. Pick your partners wisely. What the Flugauto system looks like.

San Francisco 65

San Francisco Cofounder Georgia B2B 65

Eric Friedman

OCTOBER 26, 2018

Inspired by this tweet, and the rabbit hole of conversations surrounding it, I was motivated to share some thoughts on the similar look and feel of B2B startups. . B2B is finally investing in brand, but missing the mark on differentiation. Building out a consumer facing part of a B2B site can be resource intensive.

B2B 60

B2B Design Differentiation Portfolio 60

Hearpreneur

FEBRUARY 19, 2020

Our custom designed craft beverages are similarly priced to what our clients would otherwise buy off-the-shelf, but they allow our clients to deliver a very personal message, in a beautifully designed can, turning cans into targeted conversations. We are thrilled to have opened up a new. marketing channel for our clients! – Joan Miró.

Los Angeles 92

Los Angeles Southern California San Francisco Entrepreneur 92

Duct Tape Marketing

APRIL 14, 2022

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. In this episode, I talk with the Founder and Chairman of Acceleration Partners, Bob Glazer, about why diversifying your marketing strategy with other channels — like partnerships — is the way of the future.

Marketing 88

Marketing Affiliate Channel Software Review 88

ReadWriteStart

FEBRUARY 27, 2018

They must pay attention to continue personalizing future sales with the insights gained through those conversations. These are just some of the ways digital sales tools can reduce wasted time and help sales teams increase productivity for a higher rate of lead generation and conversions. Employing Digital Sales Tools.

Sales 71

Sales Artificial Inteligence Lead Generation B2B 71

Ben's Blog

MAY 15, 2020

This episode explores how to think about growth in turbulent times, according two growth experts: a16z general partner Andrew Chen, who previously led the growth team at Uber, and Brian Balfour, formerly the VP of Growth at HubSpot, now the founder and CEO of Reforge, a masterclass in growth strategies. ” We have to watch our cash.

Founder 36

Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So there's the, the cat icon that kind of symbolizes that we're your partner on your desk, just like your cat.

Social Media 78

Social Media Media B2B B2C 78

Duct Tape Marketing

OCTOBER 17, 2018

This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. Back to Podcast. Transcript.

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. Most B2B buyers know this. About 18 months later, we pivoted our messaging to evolve beyond digital PR.

PR 120

PR B2B Lean Audience 120

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. Same partner all along: Jorge Alonso, Creative Director. We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. I've known Farida for quite a while. Maybe ten years.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

Duct Tape Marketing

NOVEMBER 23, 2016

As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like. As an example, Saleswings start at just $11 per month and InfusionSoft provides an all-in-one CRM for just $199 per month.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

David Teten

APRIL 22, 2013

Ted Schlein, general partner at KPCB , and Tom Noonan, partner at TechOperators , will join the board of directors. Adam is a brilliant technologist, who was astute enough to know that he didn’t have the background to be the solo leader of a scale B2B technology company. Adam and team proceeded to do exactly that.

Venture Capital 114

Venture Capital Security Operations Atlanta 114

Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. B2B, for example, hasn’t even even really started as a category yet. more on this below).

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. B2B, for example, hasn’t even even really started as a category yet. more on this below).

Asia 48

Asia Indonesia B2B Singapore 48