Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

MAY 30, 2021

Getting these users costs money. In order for local businesses to buy in, they need to a) reach a large percentage of their customer demographic, b) save them time on their existing marketing efforts, and c) not duplicate any of their existing efforts. Building content is costly and time-consuming.

Finder 361

Finder Startup Curation Seattle 361

ConversionXL

MAY 27, 2022

This value-based model bringing all the right customers to their yard is called demand generation. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Like SEO, demand generation is a long game.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

DECEMBER 15, 2022

17:21] When you talk about gatherings sometimes people just jump to big trade shows or events – but bringing your customers together for lunch could be a really simple way to gather, right? [20:02] I think B2B companies in particular have probably been slower to come to this idea. I mean I think a lot of B2C companies kind of get that.

Community 82

Community Framework Advisory Board Viral 82

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 238

Social Media Media Cost Startup 238

ConversionXL

APRIL 4, 2017

Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. This usually means you have a high lifetime value and it’s relatively cheap to acquire customers. Do you think you could turn some of those queries into customers?

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

MAY 10, 2019

They don’t realize that they are missing out on a great opportunity for “free” promotion, as well as taking a great risk by not listening to what customers are saying, and not monitoring or responding to undeserved challenges to their reputation. For B2B environments, consider who makes the buy decisions.

Social Media 247

Social Media Media Reputation Viral 247

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

She has the talent but didn’t know where to find customers who would buy such a thing, especially since the cards are expensive. That’s easy to answer if you’ve decided to nail this “ perfect customer.&# for $99 and send to your best customers just to thank them and see what happens.

Software Review 232

Software Review Technical Review .Net Design 232

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling.

Retention 126

Retention Analytics Campaign eCommerce 126

Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Category leaders do very well, while the #2, 3, 4… players struggle to attract customers and financing. However, now individual employees get the ball rolling by using a product.

IP 163

IP Technical Review B2C Social Network 163

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 199

Social Media Media Analytics Viral 199

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. What was needed? What’s new? [07:37]

B2B 83

B2B Marketing B2C ChatGPT 83

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. The mindset works like this: It costs a lot of money to land an enterprise customer. And: how many times do you run through that process and still lose the customer?

Business Model 335

Business Model .Net Revenue IPO 335

Hearpreneur

JULY 5, 2023

It is used to showcase products or services, generate brand awareness, and increase customer engagement through creative videos. Entrepreneurs can employ popular trends, challenges, and collaborations with influencers to reach a wider audience and gain viral attention. Thanks to Stuart Bensusan, Surewise ! #5-

Entrepreneur 103

Entrepreneur Audience PPC Campaign 103

ConversionXL

FEBRUARY 27, 2019

“The idea is that when you work backwards and start with the press release, it’s easier to put yourself in the customer’s shoes.”. Internal press releases are centered around the customer problem, how current solutions (internal or external) fail, and how the new product will blow away existing solutions. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media may be low on your list. Assess social media relevance to your product or service.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Duct Tape Marketing

SEPTEMBER 30, 2022

3:23] As CMO, how do you look at the customer journey? [5:26] Talked about the, the idea of getting your customers, your prospects, in the habit of buying from you, or listening to you or following you. We can't expect our customers to know how to do that if we aren't doing that ourselves. John Jantsch (03:22): Way.

Marketing 76

Marketing Differentiation B2C PR 76

Version One Ventures

FEBRUARY 27, 2014

When developing a business model, every software and app start-up eventually faces the same core question: Should we focus on monetizing customers or driving usage? Free isn’t necessarily sustainable with B2B. Just make sure you give the customer enough time to adopt, get used to, and hopefully come to depend on the product.

Viral 154

Viral B2B B2C Business Model 154

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Startup Professionals Musings

SEPTEMBER 20, 2013

Getting these users costs money. In order for local businesses to buy in, they need to a) reach a large percentage of their customer demographic, b) save them time on their existing marketing efforts, and c) not duplicate any of their existing efforts. Building content is costly and time-consuming.

Finder 210

Finder Curation Seattle Community 210

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). This is obvious. Marketing first.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). This is obvious. Marketing first.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

JANUARY 31, 2014

Conduct surveys & interviews to understand your customer’s pain points. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Do This: Use customer development techniques found in this post to build a profile of your ideal buyer personas.

Analytics 134

Analytics Video Matching Conversion 134

BeyondVC

FEBRUARY 12, 2014

Since most of our companies have a product that is in alpha stage (super early, buggy), we like to help our entrepreneurs get more market data and customer feedback through our relationships to help them further refine their product. we are really investing in companies that can scale rapidly with zero to limited to market costs.

Seed Stage 110

Seed Stage Agile Viral API 110

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g. billion dollars.

Metrics 152

Metrics Audience Curation Algorithm 152

Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would. Like everything is custom here, this is fractional CMO work. If you're B2B, it should be LinkedIn. And then basically. Or what they've been paying.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Step 1: Figure out the LTV (customer lifetime value). LTV is how much money you can make from an average customer during his or her purchasing lifetime with you. Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer.

Belarus 137

Belarus Viral Channel Startup 137

Ben's Blog

MAY 15, 2020

People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” Brian : I know it’s like an old Silicon Valley message, talk to your customers, but honestly this is one of those times where you need to be talking to at least a couple customers a couple times a day.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

SEPTEMBER 2, 2019

In other words, potential customers are often put off by the effort to fill out a form, and may even leave the checkout process altogether. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. Screenshot from: Society6. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

MAY 2, 2017

The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI. Always adapt to what’s most important and sensible for you (and remember that nothing is free, every measurement decision you make has a cost!). If you want to play along.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. So, combined with the right product and services, social login can help users become loyal and habitual users, in turn boosting your customer lifetime value (LTV). Impressive, but given only 3.4%

Social Network 130

Social Network Viral Social Media B2C 130

Hippoland

OCTOBER 16, 2016

High infrastructure companies Traditionally, software investors have loved being in the software industry because the capital costs are low and also because you can get something into the market quickly. Do you have virality built into the product? You don’t see a lot of “self-taught” folks in this category. I mean REALLY HARD.

Startup 48

Startup Vertical Early Stage Bootstrapping 48

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. This provides us more time to develop meaningful relationships with prospects and customers. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital. 6) Due diligence.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78