Startup Professionals Musings

OCTOBER 25, 2020

People tell me there may be over 8,000 dating sites with scientific matchmaking algorithms worldwide, but I couldn’t find one that focused on scientifically matching companies and people for business-to-business (B2B) relationships. There is still time for you to be the first eHarmony.com of the B2B crowd! Marty Zwilling.

B2B 388

B2B Matching Partner Algorithm 388

VC Cafe

OCTOBER 31, 2022

TVPI = total value to paid in capital (paper gains) DPI = distributed to paid-in capital (real cash gains, paid out). Reduce burn, keep on shipping and focus on sales efficiency. Tiger, Softbank and other crossover funds are slowing down significantly and valuations overall are down significantly. CVCs have participated in 25.6%

Founder 173

Founder Technical Review Down Round Liquidation Preference 173

YoungUpstarts

MARCH 20, 2020

The reliable manufacturing and distribution of products and excellent customer service can also contribute to a supplement line’s success. A reputable B2B supplement manufacturing company, Makers Nutrition, produces custom-made formulas for all their clients. The post How Much Does It Cost to Start Your Own Supplement Line?

Cost 147

Cost Curation B2B Distribution 147

Duct Tape Marketing

NOVEMBER 15, 2023

So to me, a fractional CMO offer is somebody that comes in and understands the full scope of business, the full life cycle from marketing to sales into onboarding. I only work with B2B clients as well into service delivery. And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would.

Channel 65

Channel Acquisition Framework B2B 65

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

Seeing Both Sides

JULY 11, 2013

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

Brandanew

MAY 14, 2015

Brandanew: In terms of content distribution, do you think social is the single biggest channel out there? Ken Herron : Social is by far the biggest channel for free/low-cost content distribution. That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales.

Social Media 100

Social Media Marketing Technical Review Distribution 100

Startup Professionals Musings

FEBRUARY 23, 2011

People tell me there are over 5,000 online dating sites, but I couldn’t find one that focused on matchmaking business-to-business (B2B) relationships. Everyone agrees that successful business partnerships can provide cash for growth, reduce costs, provide new geographic markets, or bring whole new customer sets to the table.

B2B 217

B2B Partner Matching Distribution 217

This is going to be BIG.

FEBRUARY 22, 2010

VP of Sales, Monetate - Philadelphia, PA A finger hovers above a mouse button. Using Monetate Real-time Marketer, companies are boosting sales while slashing costs and time-to-market. The company is not just looking for a VP of Sales, but for a champion for all things sales throughout the organization.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. The result?

Retention 113

Retention Marketing Acquisition Channel 113

Rembrandt Communications

DECEMBER 6, 2018

If you want to grow your B2B, you probably struggle with financial limitations. What does your B2B provide that is different from the competition? They don’t care about the features your B2B offers. And, all it costs is time! Get the Media to Help You Grow Your B2B. No Money for Growth? PR Makes It No Problem.

Public Relations 145

Public Relations Small Business B2B PR 145

Both Sides of the Table

NOVEMBER 14, 2010

It costs less money to start companies so the world should have way more startups.&# I’ve heard the “world is different&# argument in every bubble I’ve ever seen. It’s true that it’s cheaper to start companies now and cheaper to get distribution. I still love B2B application. Or a quick flip.

Florida 299

Florida Technical Review San Antonio Los Angeles 299

Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit.

Cost 37

Cost Marketing Audience Media 37

Occam's Razor

MAY 2, 2017

Always adapt to what’s most important and sensible for you (and remember that nothing is free, every measurement decision you make has a cost!). B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. For a B2B company there are so many things we can measure.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Steve Blank

JULY 27, 2015

MovieLabs is researching how to redefine the movie experience, advance content distribution, and understand media consumers. That will be one of the few thing that are starting to decrease the cost of a movie because you can have effects you couldn’t have before.”. I went with my boss to make my very first sales call. (It

Channel 120

Channel India Technical Cofounder Silicon Valley 120

Rob Go

JULY 11, 2013

We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages? Legacy Distribution Power : Quite a few successful companies got a nice head start because of legacy traffic. Typically, I tend to notice two approaches to delivering product-oriented distribution wins.

Distribution 66

Distribution Vertical Viral B2B 66

Startup Lessons Learned

MAY 9, 2012

Differences in how people are reached, their expectations of the buying process, how their trust is earned, the price point they’ll accept, what distribution methods are most efficient, the messaging that attracts them -- all these factors (and more) may represent different sub-segments. It was a fairly organic thing.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Startup Professionals Musings

SEPTEMBER 17, 2013

People tell me there are over 5,000 dating sites with scientific matchmaking algorithms, but I couldn’t find one that focused on scientifically matching companies or people for business-to-business (B2B) relationships. If the value is channeled to one beneficiary, with more cost and effort to the other, the equation won’t work for either.

B2B 208

B2B Matching Partner Algorithm 208

ConversionXL

FEBRUARY 27, 2019

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Austin Startup

OCTOBER 15, 2017

Will his digital presence measurably affect sales of his newest book What Unites Us ? If you deliver exactly the same results at the same net cost to the customer via a SaaS product, you may get a tech multiple 10X higher. Price is no longer cost + markup = customer price. What is your Customer Acquisition Cost?

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. Eloqua was the proof of that.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Rembrandt Communications

DECEMBER 6, 2018

When you think of small business PR, you probably think about distributing a press release. After all, you want to get your B2B message out to as many people as possible in a short amount of time. Well-written press releases offer a great way for your B2B to get noticed online by a massive audience quickly and cost-effectively.

PR 113

PR Audience Small Business B2B 113

abovethecrowd.com

FEBRUARY 27, 2019

Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities.

Internet 88

Internet Matching Vertical Hosting 88

Steve Blank

NOVEMBER 4, 2021

It is relevant to and aligns the entire organization, e.g., sales, marketing, development, etc. The Market Definition Canvas works for both B2C and B2B applications. It indicates who the targets are for value creation—making it clear which group of people to focus on. Given this set of characteristics, how should a market be defined?

Customer 420

Customer Marketing Lean Vertical 420

Up and Running

JUNE 22, 2021

Companies like Amazon, which created a product distribution network capable of delivering almost any consumer item anywhere in the world in two days or less. In that scenario, a B2B firm would save on their own labor as well as on the cost of the collections process. Stabilize accounts receivable and invoicing.

B2B 102

B2B Campaign Analytics Operations 102

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience. Check out which Capital Factory startups are looking for you to join their team!

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Rembrandt Communications

DECEMBER 6, 2018

When you think of small business PR, you probably think about distributing a press release. After all, you want to get your B2B message out to as many people as possible in a short amount of time. Well-written press releases offer a great way for your B2B to get noticed online by a massive audience quickly and cost-effectively.

PR 100

PR Audience Small Business B2B 100

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Rembrandt Communications

SEPTEMBER 7, 2018

When you think of small business PR, you probably think about distributing a press release. After all, you want to get your B2B message out to as many people as possible in a short amount of time. Well-written press releases offer a great way for your B2B to get noticed online by a massive audience quickly and cost-effectively.

PR 100

PR Audience Small Business B2B 100

Startup Professionals Musings

NOVEMBER 26, 2014

The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget. Every business faces challenges that affect their sales efforts, manufacturing efforts, human resources, and other things that keep them viable and profitable.

Marketing 253

Marketing Startup Non-Compete B2C 253

Duct Tape Marketing

MARCH 16, 2017

A recent survey by the Content Marketing Institute found that a staggering 89% of B2B marketers focus on LinkedIn as their main platform, making it one of the highly sought after platforms to master when it comes to B2B content. If you think that the group is a good place to distribute your content, click on Ask to join, and wait.

Distribution 58

Distribution Naming Search Guinea 58

Up and Running

NOVEMBER 23, 2021

Did you, as an eCommerce store owner, know that for online retailers, the average cost to fulfill an order is about 70% of the average order value ? Be that as it may, there are always alternatives that can help a business owner like yourself reduce such costs. Shocking, right?

eCommerce 110

eCommerce Customer Retention Reputation 110

The Startup Magazine

JULY 13, 2018

Control your inventory and you control your costs and hence your profits. Costs here can range from time wasted on finding paper records or a spreadsheet file, to lost sales because of stockouts. Consolidate your sales channels. Minimise business costs. Boost your international sales. Time-saving workflow.

Management 60

Management Cloud Stock Software 60

Up and Running

OCTOBER 21, 2014

Part of the reason we spent a full day researching and figuring out location, has to do with what it will cost you to start. If you’re working from home and not seeing clients, you may find your startup costs are limited to marketing, stationery and legal. Startup costs. A sales forecast. An expense budget.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

Mike Michalowicz

FEBRUARY 11, 2013

Self-printed cost is $0.46 You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. And best of all, they don’t cost any money!” The guide is delivered electronically to their mailbox so there’s little cost involved.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch.

B2B 131

B2B Marketing Analytics Campaign 131