B2B Cost Mobile Viral 
Startup Professionals Musings
JANUARY 15, 2022
If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. As with any resource or tool, you need to optimize your social media costs against a targeted return.
Startup Professionals Musings
APRIL 9, 2017
If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. As with any resource or tool, you need to optimize your social media costs against a targeted return.
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Startup Professionals Musings
AUGUST 22, 2012
If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. As with any resource or tool, you need to optimize your social media costs against a targeted return.
Startup Professionals Musings
OCTOBER 2, 2018
Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?
Startup Professionals Musings
APRIL 13, 2019
If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. As with any resource or tool, you need to optimize your social media costs against a targeted return.
ConversionXL
APRIL 4, 2017
Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail. If, for every customer you acquire, you can acquire 1-10 more with viral loops , you can spend a lot more on acquiring that first customer, right? If you sell shoes, would virality work for you?
Startup Professionals Musings
MARCH 8, 2017
If your business is industrial B2B products, social media may be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice.
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