ConversionXL

APRIL 4, 2017

Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail. If, for every customer you acquire, you can acquire 1-10 more with viral loops , you can spend a lot more on acquiring that first customer, right? If you sell shoes, would virality work for you?

Channel 118

Channel Marketing Viral SEO 118

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 75

Video Marketing Harvest Bandwidth 75

Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

APRIL 9, 2017

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

OCTOBER 2, 2013

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Version One Ventures

FEBRUARY 27, 2014

Likewise, free is the way to go for mobile apps. As this chart shows, paid mobile apps are virtually dead – your mobile app will either need to be ad-supported or have in-app payments. Free isn’t necessarily sustainable with B2B. But what about enterprise apps?

Viral 154

Viral B2B B2C Business Model 154

Startup Professionals Musings

AUGUST 22, 2012

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 238

Social Media Media Cost Startup 238

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. In our case, Alignable members can decide to ask questions publicly or privately in groups and can post from their computer or their mobile if they’re on-the-go. Brand Ratings and Reviews.

Social Media 185

Social Media B2B North America Media 185

Startup Professionals Musings

JUNE 18, 2011

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 232

Social Media Media Entrepreneur Analytics 232

BeyondVC

FEBRUARY 12, 2014

To date our messaging has been clear, but we also could not ignore the fact that companies like Plain Vanilla Games took off quickly and became known as the fastest growing mobile game in history. focus on the mobile, agile, and smart enterprise". The big trend in technology today is the growth of mobile.

Seed Stage 110

Seed Stage Agile Viral API 110

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. The second relies on retention. The second type is winning. buyers during a holiday promotion).

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

MARCH 28, 2014

Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. This also doesn’t take into account other factors like mobile & tablet visitors are 3x more likely to view a video , or that consumption behaviors for mobile are dramatically different than desktop viewers.

Video 122

Video Software Review Cofounder Metrics 122

This is going to be BIG.

APRIL 23, 2012

Half the time, founders were pitching a completely different idea than what took off--so the VC who looks brilliant for funding the latest viral app really funded a B2B product that never took off. Is what mobile did for someone else relevant to what you're doing? Does that mean everyone who fails was dumb?

Startup 160

Startup Lean Venture Capital Mobile 160

Occam's Razor

MAY 2, 2017

Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. Outcomes: Autograph Pre-orders | Email Signups Behavior: Unique Page Views (Gallery) | Bounce Rate (Mobile) Acquisition: Visits | Click-to-delivery Rate. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

YoungUpstarts

AUGUST 21, 2014

Infographics offer the unique ability to go viral and get your brand in front of millions of online visitors in a single day. Here are five tips for creating an infographic that will go viral and global: 1. The key is to create a viral infographic campaign that has mass appeal, is timely and innovative.

Viral 162

Viral Europe America Social Media 162

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. 88% check email actively on smart phones, needs to be mobile optimized. mobile is ~50% of revenue, shorter form works better. Dropbox: first achieved growth through virality. updated footer.

Retention 106

Retention Artificial Inteligence Channel Email 106

Ben's Blog

MAY 15, 2020

People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly. Mobile isn’t growing on a fast rate. Brian : There’s a couple things about this, though.

Founder 36

Founder Conversion Technical Review Cash Position 36

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. Apple’s App Store, Google Play marketplace, Salesforce App Exchange, and your mobile carrier belong to this group. Well, then you’ve got to go viral. Well, then you’ve got to go viral.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

SEPTEMBER 2, 2019

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Impressive, but since only 3.4% This post contains video, click to play]. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. However, be aware that any slips in customer service or problems with products can also go viral. The ‘ united breaks guitars ’ video on YouTube went viral, and not in a good way for United Airlines.

Social Network 130

Social Network Viral Social Media B2C 130

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” B2B Publishing. Mobile Content.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Rock joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! Create joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! We spend 24 minutes a day on non-voice use of mobile devices. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Point Nine Capital uses Qwilr to create modern, mobile-native collateral. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

mashable.com

SEPTEMBER 1, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. by Nick Pahade, CEO of Poptent. Know your audience. Have fun with it.

Video 180

Video B2B Campaign Social Media 180

mashable.com

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 3 12 Tech Toys for a Geeked-Out Wedding 4 Mark Zuckerberg: The iPad Isn't Mobile 5 iPhone Versus Android: Nielsen Delivers the Num. WordPress Celebrates 1 Million Mobile. 6 Why Google Is Suing the U.S. OpenTable Seated 15.4

Developer 73

Developer Software Review PHP Social Media 73

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. Most funnels treat referrals as another step in a funnel, but of course we know they don’t work that way.

Analytics 78

Analytics Metrics Channel Software Review 78

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Virally spread your marketing message by making sure influential local bloggers see your video. Write For A Trade Magazine.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

JANUARY 14, 2020

And part of my process, and I have a couple of kind of viral time-lapse videos out there that kind of show what this looks like, where I’m moving paper around and using post it notes and stuff. For example, we were writing about mobile marketing for about 10 years before it actually became something that kind of thing.

Curation 39

Curation Video Viral Government 39

YoungUpstarts

DECEMBER 9, 2014

Surprise and entertainment helps drive viral sharing while building your company’s personality. this is especially true for B2B companies. The best thing about the book, however, is its emphasis on how B2B companies can take advantage of content marketing. Do Something Unexpected Yes, there’s no business like show business.

B2B 185

B2B Social Media Afghanistan Iraq 185

mashable.com

MAY 5, 2011

Create Viral Content Infographics startup Visual.ly We took the creative approach with our messaging as well as integrated Facebook and Twitter to encourage virality. ); //]]> Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? I am gonna try for my new site.

Pakistan 94

Pakistan Social Media Startup Stealth 94

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), If you are a B2B company, checkout Cisco's social efforts. and of course our absolute favorite metric, Economic Value (macro plus micro outcomes delivered on your digital presence – mobile, desktop).

Analytics 149

Analytics Marketing Audience Channel 149

mashable.com

SEPTEMBER 22, 2008

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 ClairMail – ClairMail provides account management, mobile payments, customer service, and more, all on your mobile phone.

Software Review 78

Software Review Social Media Social Network Software 78

Rob Go

JULY 11, 2013

In the B2B world, this could take the form of founders who have such strong market relationships that they can get things done on the sales and partnership side that create huge credibility for the company well in advance of what others could accomplish in the same time period. This tends to be pretty hit-or-miss, I find.

Distribution 66

Distribution Vertical Viral B2B 66

ConversionXL

APRIL 14, 2016

increased conversions by 20% across all devices and orders on mobile by 98% simply because they invested in speed and responsiveness. T-Mobile learned this lesson the hard way when they featured Catherine Zeta-Jones predominantly in a series of ads. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us” (Okdork).

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

OCTOBER 10, 2011

Businesses as in Red Bull and T-Mobile and Johnson & Johnson. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions.

Social Media 165

Social Media Metrics Conversion Media 165

Brandanew

JANUARY 8, 2016

Yes, it’s a bonus that they’re free – I don’t know a marketer alive who doesn’t get the stink eye from their CFO for all the monthly tool subscriptions they use – and even better, they work flawlessly on my mobile phone. Ken Herron is the CMO of Unified Inbox , and voted #2 CMO on Twitter.

Analytics 100

Analytics Social Media Marketing Media 100