Remove B2B Remove Customer Remove Early Stage Remove Vertical
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150
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Observations from my trip to India

Version One Ventures

E-commerce (DTC and infrastructure), fin tech (lending, payments), healthcare and B2B marketplaces are some of the verticals that have seen tremendous growth. India for the world” has traditionally focused on outsourcing and leveraging cost advantages, from customer service to product development.

India 87
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Rob Stevens & Rob Go B2B GTM AMA Recap

View from Seed

Stevens has held roles across verticals such as head of sales, marketing, product, and professional services at five startups over twenty years. He has experience in B2B, supply chain, robotics, SaaS, and IoT spaces. He helps early-stage startups with sales, marketing, and general “go to market” topics.

B2B 156
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players.

Marketing 110
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. Many tools designed for B2B marketing in general are also relevant to investors. 1) Market fund.

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No End to Marketplace Opportunities

A Crowded Space

While a big incumbent is stuck working on their existing core business and platform, early stage startups can focus on new platforms or niche parts of the market to build up initial traction. 2) “Divinely Discontent” Customers – This is a Bezos quote from one of his annual letters.

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Who are the Major Revenue-Based Investing VCs?

David Teten

Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. At least 12 months of customer history, generally 20+ enterprise customers or 200+ SMB customers. GSD Capital. “ GSD Capital partners with early-stage SaaS founders to fund growth initiatives. ARR of $500K+.

Revenue 60