crowdSPRING Blog

MAY 1, 2013

In many cases, the goal of online marketing (especially for small businesses), is to directly increase sales by targeting potential customers using different online channels. There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). Search Engine Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Occam's Razor

JANUARY 6, 2010

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. I share these stories to illustrate vividly how we in the web analytics world get lost in our data and Omniture and Google Analytics and reporting and lose sight of the the basics and the customer experience. I mean count them.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 9 Emerging Analytics: Social, Mobile, and Video. When people think of web analytics everything they think about is chapter 4, and yet you'll find so many yummy treats here. I am out of breath! Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

The Equity Kicker

FEBRUARY 6, 2012

For those of you that don’t know Conversocial is a cloud based service used by brands and retailers to manage and engage with their customers on social media. Customer service is the most important use case. The video below explains what they do in more detail (it’s short).

Leadership 117

Leadership Marketing PR Social Media 117

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

MAY 27, 2022

A demand generation program engages buyers at every touchpoint throughout the three major stages of the customer journey , from first knowledge of you until they convert into a qualified lead. This includes anyone who fits your ideal customer profile (ICP). .” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ].

Demand 91

Demand Lead Generation PPC Leadership 91

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.”.

Software Review 100

Software Review Marketing Social Media B2B 100

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good. That's it.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

SEPTEMBER 16, 2020

Copy is a bridge between your product and your customers. This post contains video, click to play]. Peep Laja, founder of CXL Institute , explains what that looks like for us: CXL Institute has 100+ landing pages—one for each course and training program, and a number of PPC landing pages. Being weird was the point.

Campaign 116

Campaign B2B Software Review Differentiation 116

Occam's Razor

JULY 1, 2013

Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? This is a very simple analysis of the tussle between what you are providing vs. what the customers actually want. And what do happier customers deliver? I understand.

Search 135

Search Analytics PPC Green 135

VC Cafe

JANUARY 20, 2014

AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. These quants work with more vendors than ever, while building their own customized analytics engines. AdAge’s sample found 75% of B2B marketers are poised to increase their content marketing budget.

B2B 111

B2B Technology PPC Marketing 111

crowdSPRING Blog

JULY 19, 2013

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! – [link]. – [link]. – [link].

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details.

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

SEPTEMBER 30, 2013

You should have a well defined strategy to create videos and how-to content (constantly updated with solutions to new pain points of customers). Not to mention how helpful they are to current or prospective customers!! Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Duct Tape Marketing

MAY 4, 2016

Now, before you go into a click-induced coma, understand that my belief is you should be going as deep as possible in one or two channels and looking towards new channels as a way to amplify where most of your awareness and customers come from today. Extole – SaaS platform w/optimized sharing & custom codes. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. You can create a customized attribution model. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Quizzes, surveys , calculators, interactive videos, and games are all examples of linkable assets. But they’re wasting their time. .

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

SEPTEMBER 24, 2012

This enables you to truly understand your customers and to help them. I had been doing B2B sales for several years, and I was really good at it. I made a conscious decision to become the best in the world at something, specifically becoming the master of knowing what it takes to get products in the hands of customers. (

Panama 124

Panama Africa Internet Email 124

ConversionXL

APRIL 14, 2016

Even a mere 1 second delay can result in “11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. What’s “normal” for us is often alien to our customers.

Conversion 48

Conversion Technical Review Audience PPC 48

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

Things such as social media, online vacation packages, online dating and video production are not a necessity for businesses or the consumer to purchase and often prove a lot harder to break into than the business plan formula claimed it to be. The reason these companies fail is simplistic.

B2C 91

B2C B2B Business Model Sales Cycle 91

Occam's Razor

OCTOBER 24, 2016

Step 5: Custom Attribution Modeling. It tells you not to go after Customer Lifetime Value right away. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Step 5: Custom Attribution Modeling.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. So off to YouTube to do some relevant searches to see what videos show up. Do I see any promoted videos in the results (to control the message)? I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MARCH 10, 2017

Here’s a basic process you can follow to get to the heart of your audience’s voice… Run customer and lead surveys. Schedule 1-on-1 customer interviews. I really recommend reading this voice of customer article Jen Havice wrote for CXL. Your customers change, after all.). ” (via Unbounce).

Email 93

Email Campaign Audience Mobile 93

Duct Tape Marketing

AUGUST 29, 2013

Digital marketing has enabled brands greater control in sharing information and entertainment with customers, making content marketing an increasingly common marketing vehicle for brands. As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation.

Demand 65

Demand Tampa Marketing B2B 65

Hearpreneur

DECEMBER 15, 2017

This customized approach allows us to maintain a steady presence, ready to support their business when needs arise. At the same time, we walked the halls of the large fashion trade shows, where many of our agency customers conducted their wholesale businesses, and noticed just how antiquated and broken the process there was.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. E.g. “I’m always proud to be a customer.”

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

OCTOBER 15, 2015

Note how Influitive , a B2B advocate marketing software company, uses the bandwagon effect to establish credibility. 1M happy customers.”) Consider custom 404 pages, easter eggs in apps and movies, etc. In fact, conversions might have increased because of a validity threat like a PPC campaign or a seasonal change.

Conversion 48

Conversion PPC Design Social Bookmarking 48