Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! But video brings it to life. photo credit: Andrew* via photopin cc.

Video 75

Video Marketing Harvest Bandwidth 75

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. These days, video production is also a useful skill.

Social Media 315

Social Media Media Startup Analytics 315

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Also this is almost exclusively B2B unless it’s something “luxury.”

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands. Direct response aims to generate immediate action by asking customers to do something.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Video content.

B2B 110

B2B Marketing Social Media B2C 110

Duct Tape Marketing

NOVEMBER 15, 2023

11:13] Why is video an important part of your content strategy? [14:00] I only work with B2B clients as well into service delivery. Like everything is custom here, this is fractional CMO work. If you're B2B, it should be LinkedIn. Questions I ask Ryan Stewart: [00:47] How do you define fractional CMO? [03:18] My nothing.

Channel 65

Channel Acquisition Framework B2B 65

Duct Tape Marketing

DECEMBER 15, 2022

17:21] When you talk about gatherings sometimes people just jump to big trade shows or events – but bringing your customers together for lunch could be a really simple way to gather, right? [20:02] I think B2B companies in particular have probably been slower to come to this idea. I mean I think a lot of B2C companies kind of get that.

Community 82

Community Framework Advisory Board Viral 82

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. Here are seven tips that can help you pull off your crowdsourced video projects without a hitch: 1.

Video 180

Video B2B Campaign Social Media 180

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Step 1: Figure out the LTV (customer lifetime value). LTV is how much money you can make from an average customer during his or her purchasing lifetime with you. Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

MAY 27, 2022

This value-based model bringing all the right customers to their yard is called demand generation. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Like SEO, demand generation is a long game.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

SEPTEMBER 2, 2019

In other words, potential customers are often put off by the effort to fill out a form, and may even leave the checkout process altogether. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. Screenshot from: Society6. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

APRIL 3, 2018

Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Aligning customers & business objectives. The power is in how customer data is used.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out.

Marketing 240

Marketing Viral Channel Metrics 240

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

APRIL 4, 2017

Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. This usually means you have a high lifetime value and it’s relatively cheap to acquire customers. Do you think you could turn some of those queries into customers?

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

MAY 10, 2019

They don’t realize that they are missing out on a great opportunity for “free” promotion, as well as taking a great risk by not listening to what customers are saying, and not monitoring or responding to undeserved challenges to their reputation. For B2B environments, consider who makes the buy decisions.

Social Media 247

Social Media Media Reputation Viral 247

Hearpreneur

JULY 5, 2023

It is used to showcase products or services, generate brand awareness, and increase customer engagement through creative videos. Entrepreneurs can employ popular trends, challenges, and collaborations with influencers to reach a wider audience and gain viral attention. Thanks to Stuart Bensusan, Surewise ! #5-

Entrepreneur 107

Entrepreneur Audience PPC Campaign 107

Duct Tape Marketing

SEPTEMBER 30, 2022

3:23] As CMO, how do you look at the customer journey? [5:26] Talked about the, the idea of getting your customers, your prospects, in the habit of buying from you, or listening to you or following you. We can't expect our customers to know how to do that if we aren't doing that ourselves. John Jantsch (03:22): Way.

Marketing 75

Marketing Differentiation B2C PR 75

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. So, combined with the right product and services, social login can help users become loyal and habitual users, in turn boosting your customer lifetime value (LTV). Impressive, but given only 3.4%

Social Network 130

Social Network Viral Social Media B2C 130

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. These days, video production is also a useful skill.

Social Media 199

Social Media Media Analytics Viral 199

Occam's Razor

MAY 2, 2017

The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI. If your dashboards are CDPs (customized data pukes) do this every three months. B2B / Enterprise Sales: Salesforce. If you want to play along.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

mashable.com

SEPTEMBER 1, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Have an account?

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

YoungUpstarts

DECEMBER 9, 2014

More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”? We can now reach our potential buyers directly by publishing via blogs, videos, podcasts, forums, and social networks with relatively little cost.

B2B 185

B2B Social Media Afghanistan Iraq 185

ConversionXL

JANUARY 31, 2014

Conduct surveys & interviews to understand your customer’s pain points. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Do This: Use customer development techniques found in this post to build a profile of your ideal buyer personas.

Analytics 134

Analytics Video Matching Conversion 134

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media may be low on your list. These days, video production is also a useful skill.

Social Media 147

Social Media Media B2B Analytics 147

ConversionXL

FEBRUARY 27, 2019

“The idea is that when you work backwards and start with the press release, it’s easier to put yourself in the customer’s shoes.”. Internal press releases are centered around the customer problem, how current solutions (internal or external) fail, and how the new product will blow away existing solutions. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Occam's Razor

JUNE 11, 2014

Zappos has great return conditions and very good customer service. That gets it xx million customers. But if they decided not have a Motel 6 experience, rather step up to a Hilton, or God forbid the Four Seasons, could they have xxx million customers (and improve margins while they are at it)? From B2C to B2B.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 3, 2014

One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), I don't have cat videos. (I'll And three videos on YouTube. You don't have to have any videos on YouTube.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

JULY 21, 2020

Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. But knowing your marketing needs to be customer-focused is one thing; producing it is another. Search relevant hashtags that customers might use on a regular basis. What’s going on? Where do you start?

Customer 92

Customer Audience Campaign Social Media 92

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. These days, video production is also a useful skill.

Social Media 166

Social Media Media Cost Analytics 166

mashable.com

OCTOBER 5, 2012

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. World Videos Featured: Facebook. Think Again [VIDEO]. Fake Ad Rips Internet Explorer 9 in Most Devastating Way Possible [VIDEO]. Web Video Roundup. Trending Videos. Trending Stories.

Naming 84

Naming Startup Social Media RSS 84

The Startup Magazine

NOVEMBER 16, 2019

Engaging with the customer should be one of your top priorities. If your customer feels listened to they are more likely to feel special. A customer who feels valued is likely to return. Social media is a free way for you to engage those customers with a little digital advertising. 1 – Social Media. Think about it….

South Africa 92

South Africa Africa Social Media B2B 92

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. These days, video production is also a useful skill.

Social Media 252

Social Media Media Entrepreneur Metrics 252

ConversionXL

OCTOBER 14, 2015

How Emotional Valence and Arousal Affects Virality. Sadness had the opposite effect on virality. Of course, you can see that arousal also plays a part in virality, otherwise awe and anger would be at opposite sides of the viral spectrum. That’s the goal of most landing pages (especially B2B). Uplifting works.

Viral 48

Viral Semantic Campaign Framework 48

YoungUpstarts

MARCH 18, 2013

Increase in traffic can lead to new customers and greater sales. On social media sites, you are able to create a “personality” for your business that allows you to connect to your customers on a more intimate level. With hundreds of millions of users, it provides great brand exposure to target customers, clients and new consumers.

Social Media 269

Social Media Small Business Media Marketing 269

mashable.com

MAY 5, 2011

LaunchRock gives startups a turnkey solution for a custom coming soon page that allows users to sign up for updates and share the fact that they did so. Create Viral Content Infographics startup Visual.ly Create Viral Content Infographics startup Visual.ly It wasn’t just a plain (read: boring) video about some company launching.

Pakistan 94

Pakistan Social Media Startup Stealth 94

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). Many tools designed for B2B marketing in general are also relevant to investors. This provides us more time to develop meaningful relationships with prospects and customers. When I was single, I registered for (a lot of) dating websites.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78