Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. 2:48] Has design been a key differentiator for Typeform? [3:23] Like this show?

Marketing 76

Marketing Differentiation B2C PR 76

View from Seed

SEPTEMBER 18, 2019

As the company progresses through product market fit (PMF), you will want to highlight other key senior hires required to scale and round out the functional expertise of the exec team. Enterprise SaaS/B2B software – account executives (AEs) and sales developement reps (SDRs).

Part-Time VPE 195

Part-Time VPE Seed Stage CTO Hire Forecast 195

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Marketing 96

Marketing Social Media Video Technical Review 96

YoungUpstarts

APRIL 26, 2017

We spoke to Gogoprint about customer acquisition processes, and in particular the importance of sales teams for B2B-oriented e-commerce. Each individual market differs in many ways, bringing up the challenge of determining appropriate ways to spur sales and find new customers in order to create revenue.

B2B 179

B2B Sales Thailand Malaysia 179

Version One Ventures

SEPTEMBER 17, 2013

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? How do we differentiate between B2B start-ups that sell to many vs. sell to a few?

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. In fact, the secrets that have helped differentiate brands are far more enduring.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. In fact, the secrets that have helped differentiate brands are far more enduring.

Customer 101

Customer Differentiation West Virginia Campaign 101

ConversionXL

NOVEMBER 24, 2021

This is the basis of an effective differentiation strategy. For Apple, Senior VP of Worldwide Marketing, Greg “Joz” Joswiak, connects with his audience by sharing content that reflects the brand’s Why (innovation, challenging the status quo, “Think Different”). Differentiate the messaging between your brand and personal profiles. .

Reputation 134

Reputation Audience Management Social Media 134

Version One Ventures

OCTOBER 18, 2012

Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. So, in this new market dynamic, should you go for patents?

IP 163

IP Technical Review B2C Social Network 163

YoungUpstarts

NOVEMBER 2, 2017

by Steve Hartert, Chief Marketing Officer at JotForm. They’re relatively inexpensive, and buyers tend to differentiate cases by style rather than functionality. We hypothesize that less expensive products require less research (in the marketing world, we call these low-involvement purchases) and are usually driven by the lowest price.

Sales 127

Sales San Francisco Software Review B2C 127

The Startup Magazine

JANUARY 22, 2024

In today’s competitive business landscape, differentiating your brand and amplifying your message requires more than just a great product or service. They are adept at identifying the unique aspects of your brand and strategically positioning them in the market.

PR 112

PR Public Relations Reputation B2C 112

YoungUpstarts

AUGUST 4, 2014

How big is the market for Muslim-friendly products and services? To tap this burgeoning market, companies should consider working with local partners who possess a more intimate knowledge of each market. They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce.

Technical Review 171

Technical Review United Arab Emirates Saudi Arabia China 171

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. Distilling marketing content, then distilling it again. Never knew.

Analytics 161

Analytics Acquisition Channel B2C 161

Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Liz Lathan. In this episode of the Duct Tape Marketing Podcast , I interview Liz Lathan. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Community 82

Community Framework Advisory Board Viral 82

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. But Salesforce revealed that less than 0.5%

B2B 131

B2B Technical Review Email Sales 131

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 105

B2B Business Model B2C Agile 105

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”. This post has answers.

B2B 100

B2B eCommerce Search Technical Review 100

View from Seed

JULY 19, 2019

All early stage venture firms essentially look at some weighting of team, market, product, and traction. And additionally, my partners and I use other, more differentiated, lenses like asking if a startup has an “ unfair distribution advantage.”

Boston 149

Boston B2B Early Stage Portfolio 149

Version One Ventures

JULY 19, 2018

With Amazon capturing nearly 50% of US e-commerce market , it may seem that there isn’t much room for a new marketplace focused on products. However, over the past few years, we’ve seen new marketplaces succeed by differentiating through a new shopping experience (i.e. mobile) and/or new or differentiated supply.

Disintermediation 110

Disintermediation B2B Differentiation Aggregator 110

Hearpreneur

FEBRUARY 4, 2016

I’ve founded, led, or invested in a variety of tech and social impact ventures, including co-founding the global B2B software company, webMethods in my basement, where it grew to a global company with 1,100 people and $200m in revenue and was sold to SoftwareAG for $540M.

XML 48

XML Entrepreneur B2B Differentiation 48

ConversionXL

DECEMBER 16, 2020

Despite everything going on, we still published, and you still read—and got better at data-driven marketing. While “machine learning” has been talked about by marketers and advertisers for years, it’s no longer something you can ignore. Differentiation Strategy. Marketing is a game of attention.

Artificial Inteligence 93

Artificial Inteligence Differentiation SEO B2B 93

YoungUpstarts

APRIL 4, 2017

Customer inertia is a real worry for newly launched businesses and unless you offer something that is dramatically better than what exists in the market already, it is not going to be easy to get customers to pay you for your product or service. This is why personalization is fantastic as a marketing tool.

Marketing 113

Marketing PPC B2B Software 113

Duct Tape Marketing

APRIL 17, 2024

How to Balance AI Magic with Human Expertise written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse.

Artificial Inteligence 75

Artificial Inteligence ChatGPT Differentiation Technical Review 75

Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. John Jantsch: I have seen the future of marketing, and it is killing me. Hello and welcome to another episode of The Duct Tape Marketing podcast. Tell us all about Content Marketing Institute. Transcript.

Cost 38

Cost Marketing Audience Media 38

YoungUpstarts

APRIL 30, 2019

by Aaron Beashel, Head of Marketing at Qwilr. You’ll need to include key differentiators, or how you’re the best option and present enough facts to make them want to read the business proposal. List a few key differentiators and highlight what you think are the most important ones. But how does one get started?

Differentiation 147

Differentiation B2B Framework Hiring 147

Up and Running

AUGUST 14, 2018

billion on digital marketing. Two years from now, nationwide digital marketing spending is expected to surpass $100 billion. Still, only 9 percent of marketers believe their digital marketing is working, and it can be challenging for small business owners and entrepreneurs to build their marketing capacity and expertise.

Marketing 71

Marketing Entrepreneur B2B Video 71

Austin Startup

OCTOBER 15, 2017

Even with his excellent health at age 85, has he aged out of relevance to the mass market and therefore high value ad serving? A good example is the marketing technology sector. But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C. He has over 1.2M

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer?

Demand 95

Demand Management B2B Campaign 95

Up and Running

MAY 11, 2021

Email marketing still is the channel of choice for most marketers at the end of the day. This is borne of countless studies that have shown that email newsletters still, in fact, deliver the best marketing return on investment. That could be why roughly 83 percent of B2B companies currently use email newsletters for marketing.

Customer 118

Customer Email HTML Social Media 118

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

Community 84

Community Marketing Audience Networking 84

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The truth is less clear cut, especially for marketers. Craft marketing materials that resonate with multiple stakeholders. Focus offline conversations on high-value points of differentiation. They didn’t. ).

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

David Teten

SEPTEMBER 5, 2014

I’ve also presented at a range of industry conferences on how institutional investors can use professional networks for research , origination , market research , and value creation. That could be a VC trying to diligence a space they don’t know well or a Fortune 500 company trying to expand into a new market.

New York 114

New York Technical Review Networking Advisory Board 114

YoungUpstarts

OCTOBER 29, 2018

by Tesma Gwee, Senior Marketing Manager at ZomWork. Companies are working hard to differentiate themselves, so it makes perfect sense if they work doubly hard to keep their secrets safe. I can really empathise.) It’s part and parcel of every job. Yep, you heard that right. Want to prevent your trade secrets from spilling?

Non-disclosure Agreement 147

Non-disclosure Agreement Due Diligence B2B Differentiation 147

Eric Friedman

OCTOBER 26, 2018

Inspired by this tweet, and the rabbit hole of conversations surrounding it, I was motivated to share some thoughts on the similar look and feel of B2B startups. . B2B is finally investing in brand, but missing the mark on differentiation. Building out a consumer facing part of a B2B site can be resource intensive.

B2B 60

B2B Design Differentiation Portfolio 60

Hearpreneur

APRIL 3, 2016

My goal was also to have a broad client base, and having a name like Summit Marketing or Park City Marketing Associates seemed too narrow. Thanks to Hilary Reiter, Redhead Marketing & PR. #5 I built and grew a business with the key differentiator being speed. So, I provide B2B services to B2Bs.

Naming 48

Naming Technical Review PR LLC 48

Brandanew

MAY 23, 2016

If you’re a B2B or a B2C business trying to create a personal brand and figuring your way out to tell stories that you care about, this will come in handy! In a competitive market, you have to give your customer a reason why they would choose you over anyone else. Stories help you differentiate and is truly your own.

Differentiation 100

Differentiation B2C B2B Social Media 100