crowdSPRING Blog

AUGUST 7, 2018

You updated your brand or marketing strategy but not your site. Your site isn’t responsive or mobile-friendly. Marketers and business owners usually go into a website redesign without a process in place to test the page templates and landing page elements that are being changed. You want more effective content.

Small Business 59

Small Business Mobile Design Search 59

crowdSPRING Blog

JANUARY 30, 2013

MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses.

North America 100

North America B2B America Marketing 100

YoungUpstarts

JUNE 24, 2016

That is no longer the most effective way to market. Take a look at the following facts: – Recent studies show people trust marketers’ intentions 4% of the time. – We’re hit with almost 200 newspapers worth of content through mobile/social every day. Let me stop you there.

Marketing 169

Marketing B2B Distribution Channel 169

crowdSPRING Blog

AUGUST 6, 2018

You’ve updated your brand or marketing strategy. Your site isn’t responsive or mobile-friendly. You’ve updated your brand or marketing strategy. Brand and marketing strategies are fluid, living things. But marketing efforts can fall flat if you lose credibility with your marketing collateral.

Mobile 48

Mobile Design Technical Review RSS 48

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

Startup Lessons Learned

MAY 9, 2012

They are launching their next book, a true field guide for entrepreneurs, called The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets. Market segments drive your business model. The market segment you pursue is inextricably linked to the other aspects of your business model.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

This is going to be BIG.

FEBRUARY 22, 2010

Every day, Monetate ( www.monetate.com ) helps major online retailers like QVC, Casual Male, and Urban Outfitters, to make the most of their online marketing dollars. Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Mucker Lab

AUGUST 27, 2014

We see a lot of great entrepreneurs with incredible market vision, loyal customers, and flawless execution who simply do not yet speak the same language as the typical Valley entrepreneur and executive. Oftentimes they see a market need and simply want to serve those customers. That number in the Valley might be closer to 10%.

Los Angeles 138

Los Angeles Southern California Silicon Valley Technical Review 138

Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. John Jantsch: I have seen the future of marketing, and it is killing me. Hello and welcome to another episode of The Duct Tape Marketing podcast. Tell us all about Content Marketing Institute. Transcript.

Cost 38

Cost Marketing Audience Media 38

Version One Ventures

FEBRUARY 22, 2021

Disclaimer : By no means is the above market map comprehensive. As grids become increasingly dominated by Distributed Energy Resources (DERs) like solar, wind, batteries, and EVs, and customer preferences continue to shift toward clean energy, a new wave of utilities and electricity providers will emerge. New Electricity Providers.

Artificial Inteligence 88

Artificial Inteligence B2B Finance Portfolio 88

YoungUpstarts

MAY 2, 2012

The successful startups were evaluated based on their business differentiation, feasibility of their business model, potential market opportunity, and the capability of the management team. Zinicat , a food recommendation app which leverages technologies used in financial analytics.

Singapore 180

Singapore Programming Asia B2B 180

Agile VC

NOVEMBER 6, 2013

The emergence of mobile platforms has broadened the array of internet-enabled businesses somewhat, and overall it obviously marks a massive shift in computing platforms. But at its base level, ubiquitous computing or “mobile” hasn’t actually changed that much from the desktop web when it comes to fundamental business models.

IPO 194

IPO Aggregator B2B Internet 194

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. If you want to play along.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. CRMs / marketing tech generally work. But it’s arguably even harder in a place where there aren’t ready distribution channels. Mobile penetration in SEA is much higher than in the US (on a volume basis). more on this below). Ads generally work.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. CRMs / marketing tech generally work. But it’s arguably even harder in a place where there aren’t ready distribution channels. Mobile penetration in SEA is much higher than in the US (on a volume basis). more on this below). Ads generally work.

Asia 48

Asia Indonesia B2B Singapore 48

Mike Michalowicz

FEBRUARY 11, 2013

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ Just one of these ideas may trigger a marketing opportunity that you never considered before. Just one of these ideas may trigger a marketing opportunity that you never considered before. Facebook It!

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. I love this.

Web 164

Web Design Marketing Security 164

Jeff Hilimire

AUGUST 27, 2015

In August of 2013, Ryan, David, and I founded Dragon Army , then a consumer-focused mobile game and app studio based in the Atlanta Tech Village. one part mobile game studio for consumers (we dropped the “apps”). one part mobile app and game publisher. one part mobile agency (B2B).

Atlanta 28

Atlanta Mobile B2B PR 28

ConversionXL

OCTOBER 25, 2018

According to HubSpot , demand generation is “the umbrella of marketing programs that get customers excited about your company’s product and services.”. That sounds suspiciously like…marketing. For one, outbound marketing. Demand generation would not exist without the shift to inbound marketing.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. CXLLive speaker @HanaAbaza talking change and driving growth thru better marketing @Shopify #digitalmarketing #betterleadgen pic.twitter.com/mZhn60TUW2. Marketing can polish a turd. updated footer.

Retention 106

Retention Artificial Inteligence Channel Email 106

Agile VC

JUNE 12, 2012

Mobile Payments: The Trillion Dollar Industry That’s Never Happened. Mobile payments are the trillion dollar industry that everybody’s been waiting for but has never materialized. But nearly everyone has wrongly placed emphasis on the mobile technology part and not on the payments aspect. June 12, 2012.

Mobile 250

Mobile Disintermediation SMS Government 250

crowdSPRING Blog

JULY 19, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Mobile traction is getting harder, not easier. Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. Here’s why – [link].

Social Media 94

Social Media Small Business Design Media 94

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Search Jobs. Audience Development.

Social Media 40

Social Media Rhode Island Media South Dakota 40

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 10, 2016

It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). Yet, few Marketers or executives take them seriously (because they don't know what the heck all that means to the business or their own paychecks!).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Rob Go

JULY 11, 2013

It’s some combination of great teams , attractive markets , and promising products. We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages? Legacy Distribution Power : Quite a few successful companies got a nice head start because of legacy traffic.

Distribution 66

Distribution Vertical Viral B2B 66

ConversionXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.

Marketing 100

Marketing Campaign Email Sales 100

Hippoland

AUGUST 20, 2017

80s: Desktop era 90s: WWW era 00s: Cloud / mobile era 10s: Decentralization era Going from the 90s to the 00s was about using cloud platforms. During this era, we also went from using the internet on your laptop to your mobile device when the iPhone came out. B2B companies are also consolidating. But, it wasn’t transformative.

Business Model 48

Business Model Software Silicon Valley Mobile 48

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. That changed recently.

Framework 147

Framework Marketing Search Mobile 147

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Content marketing is all the rage, as you are well aware of. The challenge is what to produce, what content to market? Both of these things combine to attract new audiences for our business.

Search 135

Search Analytics PPC Green 135

abovethecrowd.com

FEBRUARY 27, 2019

Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities.

Internet 88

Internet Matching Vertical Hosting 88

YoungUpstarts

AUGUST 21, 2014

by Justin Beegel, CEO of Infographic World and the author of “ Infographics For Dummies “ The evolution of technology and the rapidly changing landscape of social media has made life interesting and difficult for marketing and advertising executives. Be Able to Mobilize Quickly. Sync-up Distribution Tactics.

Viral 162

Viral Europe America Social Media 162

Occam's Razor

FEBRUARY 28, 2017

Too much emphasis was on Averages (remember averages suck, distributions are better ). Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. Will this marketer give two hoots about “viewable above-the-fold ads”?

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

DECEMBER 12, 2016

there is a new mobile app to track or a new digital experience to problem-solve or a crazy online to offline campaign that upends everything unleashes a new layer of tactical activity. Digital Marketing & Measurement Model. You plus Marketing Team.]. They only want to throw up a one page lead-gen form if they are B2B.

Analytics 60

Analytics DC Software Review Leadership 60