ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Metrics for your demand generation funnel. Mistakes to avoid when targeting metrics.

Demand 124

Demand B2B Distribution Channel 124

crowdSPRING Blog

JANUARY 28, 2019

This tricky-to-pronounce online publication is an award-winning business blog founded by entrepreneur, web publisher and CEO/founder of Previso Media, Ivan Widjaya. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. Brian Clark – founder of Copyblogger.

Small Business 106

Small Business Marketing Social Media SEO 106

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. Aside from event website conversion rates, other metrics worth tracking include, but are not limited to: Email open rates. It used to be that tracking metrics for in-person events was as limited as tracking snail mail.

Campaign 72

Campaign Marketing Social Media Software Review 72

ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” If you are in B2B, you’ve certainly heard of account-based marketing by now. Image Source. The solution? Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

JULY 5, 2010

I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. You can imagine how well that worked. You can imagine how well that worked.

Customer Development 166

Customer Development Developer San Francisco Customer 166

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. What if it turned out that other invoice software companies saw similar results?

Video 122

Video Software Review Cofounder Metrics 122

Duct Tape Marketing

DECEMBER 23, 2016

Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. I’m talking about a soul searching, top-to-bottom, resource-demanding review of how customer service is defined by your organization and whether or not you are actually accomplishing it.

Customer 28

Customer Software Review B2C Social Media 28

Seeing Both Sides

JULY 11, 2013

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

Startup Lessons Learned

MAY 14, 2009

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. We changed our model to B2B and adopted Agile around 2002. It was a disaster.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Rob Go

OCTOBER 14, 2012

I’m thrilled by the companies we are investors in, as well as the founders that lead them. Late last week, I wanted to take a step back and review what has transpired the last two years. This is of particular risk if the founders of the firm never really worked together before, as was the case for us at NextView.

New Hampshire 50

New Hampshire Croatia Omaha Portfolio 50

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Review page speed on Pingdom.

B2B 103

B2B Social Media Channel Audience 103

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. However, Amazon’s profits, and those of its founder and CEO, have spurred some conversation about how consumers should spend their money. using the technology to make a purchase.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. Studies show that only 5% of B2B customers are ready to buy. It’s the reason that 69% of people buy from a brand they know over one that gets better reviews. Take Shopify. Image source.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

NOVEMBER 11, 2015

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. The dashboard is just a plain list of tests on a white background.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Mucker Lab

APRIL 6, 2023

What should an early-stage startup founder focus on if they want to implement PLG? What should the founder avoid if they want to implement PLG? But for early stage founders, I think there are two particular scenarios where PLG can be really helpful. What do you feel like early stage startup founders should focus on first?

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

MAY 27, 2022

The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Elevate your founder and employee personal brand. Take SparkToro founder Rand Fishkin. If you teach people how to run their businesses more effectively, they’ll look to you first as they search for software solutions.”.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

APRIL 28, 2020

In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. It wasn’t quite a flip from B2C to B2B, but it was close. This is the model my customers referenced when I was selling them demand-gen software in 2014. Since we had a sales development team of our own, we needed to factor in their efforts, too.

Demand 101

Demand Revenue SQL B2B 101

YoungUpstarts

FEBRUARY 29, 2016

by Donald Chan, founder and Business Director at IMPACT! Let’s say your company is in the B2B Software as a Service (SaaS) space. The cost per click also tends to be lower due to less competition. The most important metric should be the number of targeted website clicks an ad is sending to your website. No traffic.

Sales 100

Sales Technical Review SEO B2B 100

Duct Tape Marketing

APRIL 7, 2022

Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Click on over and give us a review on iTunes, please! Optimizing Your Agency For Profitability written by John Jantsch read more at Duct Tape Marketing.

Cofounder 74

Cofounder Hosting Networking Software Review 74

ConversionXL

SEPTEMBER 16, 2020

The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. For specific B2B folks (targeting by title + industry), LinkedIn is a good bet. Most executives can’t code—HiPPOs are unlikely to challenge a line of JavaScript.

Campaign 116

Campaign B2B Software Review Differentiation 116

Up and Running

OCTOBER 21, 2014

For example, Palo Alto Software focuses primarily on helping small businesses realize their dreams of starting a business. Many people reading this guide will already have an idea of what that is – perhaps a tutoring agency, or a restaurant, or a software company. Week 1 – Get the ball rolling. Use the day somewhere else.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

Austin Startup

MARCH 2, 2019

I’m a very risk adverse entrepreneur as a result of bootstrapping my first three businesses, almost failing on the fourth (Coremetrics) due to market timing (I was too early and didn’t predict the dot-com bust) and its overcapitalization, and being a mostly customer funded and very capital efficient on the fifth (Bazaarvoice).

Advisory Board 51

Advisory Board Cofounder Greece Bootstrapping 51

crowdSPRING Blog

FEBRUARY 14, 2014

Are Experienced Founders Better? Our Love Affair With the Tablet Is Over | Re/code - crowdspring.co/Nv1PDw. Say no to SaaS vanity metrics - crowdspring.co/NzqJ53. Court Rules Yelp Reviewer Guilty of Defamation: Review At Your Own Risk? - crowdspring.co/NeImqH. Firing myself, again - crowdspring.co/1lGD1Y6.

Social Media 94

Social Media Small Business Design Media 94

conversionxl.com

SEPTEMBER 10, 2013

The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail. Most startups fail. From the looks of it, they’re going to do great. ”- Eric Ries.

Customer Development 60

Customer Development Conversion Developer Customer 60

Austin Startup

JUNE 26, 2019

Many people have reached out sharing knowing and kind words about our journey and choice to wind down our venture, as well as their appreciation for my choice to pull back the curtain on what is statistically a common road for many founders. It details a landscape founders like me are excited to sink their teeth into? Of course not!

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

MARCH 10, 2015

No standard reports you can just go grab once you update your site code to analytics.js. Not since we started parsing weblog files have we had to take these many code showers. Not just because of your code treats that as a unique instance, but also because you might be using multiple tools. Big problem for Google to solve.

Analytics 60

Analytics Technical Review Software Review Web 60

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. It helps to code your data: needs / wants, pain points / benefits, hesitations, likes / preferences, etc. Would that be due to the lower character count? Only indirectly.

Email 93

Email Campaign Audience Mobile 93

Reid Hoffman

AUGUST 6, 2020

Moreover, the indicators that show founders are ready to take on new capital in order to progress to the next phase of company-building – be it hiring, expanding into a new market, launching a product or more – can vary from company to company. WHAT METRICS SHOULD A FOUNDER SHOW TO RAISE A SERIES A FROM A VC FIRM LIKE GREYLOCK?

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

ConversionXL

AUGUST 5, 2015

By using social proof in the form of testimonials, reviews and trust icons you’re helping customers make a decision, feel confident about their choice, and a part of something bigger. Use this if you’re marketing B2B software, agency services, etc. Reviews – Think of reviews as testimonials’ more objective cousin.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ConversionXL

AUGUST 1, 2017

In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation. Most of the time, at least in the software space I’m most familiar with, habit is largely a function of the product itself (as well as messaging and engagement to a lesser extent). Shared Values Lead to Customer Loyalty.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation. Most of the time, at least in the software space I’m most familiar with, habit is largely a function of the product itself (as well as messaging and engagement to a lesser extent). Shared Values Lead to Customer Loyalty.

Customer 91

Customer Retention B2C Programming 91

SoCal CTO

AUGUST 3, 2010

5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. Metrics availability. Not that I blame you! Silly, right?

Software Review 217

Software Review Startup Venture Capital Technical Review 217

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Austin Startup

MAY 29, 2019

I encourage startup founders or anyone interested in social commerce to read it: [link] When you think about Big Data Applications (a term coined in 2012 by Raj De Datta in this TechCrunch article ), Bazaarvoice is one as Raj points out in his article. 8, which was released earlier this week. It is one of the key ingredients we look for.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

www.vccafe.com

MARCH 11, 2013

VC Cafe highlights everything you need to know from hosting your code in hackathons to open source legal docs. ” Hackernews list of “Tools of the Trade” for startups - includes over 150 SaaS tools used by startups, and over 150 comments with interesting insights from founders. Code Igniter. code spaces (svn).

Software Review 53

Software Review Technical Review Startup 53