VC Cafe

MARCH 1, 2024

Alow users to generate, refine, and stitch different content types in one workspace Enabling in-platform refinement – AI products can help users identify what can be improved, and then automatically make these changes. Iterating with intelligent editors – products that enable users to take an existing output and refine it (ex.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Mucker Lab

OCTOBER 10, 2023

This comprehensive insight from Sally provides a roadmap for startups to make informed decisions, ensuring a robust foundation for their sales development journey. Product knowledge can be taught, but a profound understanding of intricate prospecting methodologies is indispensable for success.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. And sales enablement software helps arm sales teams with the information they need to close sales. Look at some typical B2B marketing KPIs: Number of leads generated. Site traffic.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 60

Product Framework Technical Review Cofounder 60

ReadWriteStart

APRIL 8, 2023

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. With the help of voice assistants, such as Siri and Alexa, you can purchase the product just by saying it while running errands. We will deliver product x every three months with free shipping.”

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

ConversionXL

FEBRUARY 3, 2022

By using data to inform every decision, growth marketing delivers proven ROI by using resources you have in an economical manner. But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value.

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

NOVEMBER 2, 2017

The first time shoppers check out, you need to collect shipping and payment information. First, they allow shoppers to save billing and shipping information in an account profile, and automatically insert that data for future purchases. Second, they can also save information that is specific to the individual shopper.

Sales 127

Sales San Francisco Software Review B2C 127

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. For example, manufacturing companies use On-demand courier delivery apps for kickstarting their production activities in their factories and plants.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action. Do they have a consistent experience?

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

JULY 8, 2021

For example, let’s say we generated 12 purchases from 240 visits to a product page. If audience building is a priority, email subscribers should be an important metric. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause.

Conversion 156

Conversion CPA Metrics Analytics 156

Startup Professionals Musings

JULY 9, 2018

Business success is all about meeting the needs of the modern buyer, who is more informed, has access to more choices, and is ever smarter about making purchasing decisions. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size. Marty Zwilling.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

JULY 3, 2020

Business success is all about meeting the needs of the modern buyer, who is more informed, has access to more choices, and is ever smarter about making purchasing decisions. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size. Marty Zwilling.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

ConversionXL

AUGUST 18, 2020

For SaaS companies, there are the obvious ones, like your brand name and product category (e.g., In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. What is the SEO pyramid?

Framework 123

Framework B2B SEO Search 123

YoungUpstarts

FEBRUARY 7, 2019

Make sure you’ll be able to use metrics to see how well you’re doing. Competition – Look at who your competitors are in order to see how you can set your company and products apart, and if there are any gaps in the market that you can fill. However, for lower value sales it will usually require too much time and money.

Sales 113

Sales Argentina Technical Review B2B 113

YoungUpstarts

SEPTEMBER 10, 2018

This will not only inform your application, but if accepted, this is going to help you get on the same page as the staff, as well as be more successful in business meetings outside of the acceleration program. Regarding the B2B model, we had to start reaching out to prospects to get feedback and this actually helped us shape our B2B product.

Programming 124

Programming Chile B2B B2C 124

Austin Startup

MAY 12, 2020

With technology constantly evolving and potentially being disrupted, tech companies seek effective and streamlined ways to launch their products and brands in order to get things on the market before competitors. If you want to be a growth hacker, you need to focus on one part of your strategy or just one core metric you want to see.

B2B 96

B2B Marketing B2C Startup 96

ConversionXL

OCTOBER 16, 2022

They’ve bought your product multiple times and are ready to tell others. Although the campaign only generated 20 new customers, they each spent an average of $150 on products, generating $3,000 in revenue. Basic metrics like deals completed and revenue generated don’t measure customer acquisition success.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

JANUARY 18, 2022

Indeed’s CMO Paul D’Arcy says their priority is brand awareness and reducing friction: “The number one thing we’re doing is making sure that that product is everywhere and a click away when people are looking for a job or looking to hire.” [ via The Drum ]. Deciding on this starts with your “why,” which we’ll cover in a moment.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Metrics for your demand generation funnel. Demand generation is no exception.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. But to turn data into insights and money, it’s not enough to simply collect information. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. KPIs vs. digital marketing metrics 1.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Startup Professionals Musings

OCTOBER 21, 2015

Business success is all about meeting the needs of the modern buyer, who is more informed, has access to more choices, and is ever smarter about making purchasing decisions. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size. Marty Zwilling.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. The combination of their reasoning and other research methods will help you make a more informed decision. Written feedback = depth and speed.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

MARCH 5, 2019

The act bars deceptive header information or subject lines. While knowing basic company information (such as size and location) is useful for finding the right targets, go deeper: Details like sales team size and structure can help strategy and targeting. Are these people that could benefit from using our product/service?

Email 130

Email Campaign Reputation San Diego 130

YoungUpstarts

APRIL 29, 2020

Streamlining some of those tasks can help ease the burdens, and there are many ways your company could be streamlining which not only saves you money but increases productivity and customer service. Also know as B2B, business to business is a form of commerce that takes place between two businesses rather than business to consumer.

Small Business 207

Small Business B2B Mobile Software 207

YoungUpstarts

SEPTEMBER 11, 2013

There will be, at one point or another, a time when your business has collected a considerable amount of information about clients and industry professionals to begin making logical decisions, based on data, which allows you to strengthen your direction in business and sow the seeds of growth. Others data Extraprise metrics'

Metrics 133

Metrics B2C B2B Channel 133

ConversionXL

FEBRUARY 27, 2019

If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. To get an idea of where you are starting out, note metrics like: Open rates Click rates Unsubscribe rates Conversion rates Spam rate. Want them to buy your product? 4 questions to define your email goals.

Email 133

Email Software Review Campaign Metrics 133

ReadWriteStart

FEBRUARY 20, 2013

And it’s true that offering a base-level product for free to gain visibility and marketshare and then converting a subset of users to a paid, premium version is not a viable strategy for every business. By offering your product for free, you run the risk of cementing that value in the minds of customers.

B2B 60

B2B Product Small Business Administration SBA 60

ConversionXL

MARCH 18, 2019

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. Many buyers rely on social proof.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Also, cohort behavior often reflects the use of the product over time. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The other dimension you need to think about is the product complexity. As an individual user, I have absolutely no interest in using this product myself or testing it out.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. It’s more productive to start with a few, well understood personas instead of going at full speed into micro-segmentation right from the start. Image Source. Historical segments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. Watch a product demo. Your product may be expensive.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 The navigation at the top of the site is unclear; they can’t find the product they’re looking for, or they have to click on too many drop-down menus to even begin browsing the site. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

YoungUpstarts

SEPTEMBER 11, 2013

There will be, at one point or another, a time when your business has collected a considerable amount of information about clients and industry professionals to begin making logical decisions, based on data, which allows you to strengthen your direction in business and sow the seeds of growth. Others data Extraprise metrics'

Metrics 100

Metrics B2C B2B Channel 100