VC Cafe

FEBRUARY 21, 2023

It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. The benchmarks are based on the US market. The sources for the data include studies by HubSpot , Recurly , MarketingSherpa and more.

Retention 109

Retention Conversion Churn Rate B2C 109

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

ConversionXL

APRIL 1, 2019

Marketers are intimately familiar with their industry and product. The curse of knowledge in marketing. In marketing, the implications are obvious. Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience.

Technical Review 133

Technical Review Marketing Software Review Audience 133

The Startup Magazine

DECEMBER 15, 2021

Generating leads used to be a taxing and time-intensive activity, yet one which was essential for building B2B relationships that paid dividends in the long run. Today, B2B lead generation tools are available to take advantage of platforms like LinkedIn which are geared towards bringing business people together. Image Source: Pixabay.

Lead Generation 157

Lead Generation B2B Dividend Analytics 157

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Agile VC

OCTOBER 27, 2011

The Consumerization of Business Software. One of the themes that we’ve been most interested in at NextView over the last 12+ months has been the impact of consumer web trends on business software. People have been selling software over the web for awhile and indirect selling via screensharing and webinar, etc isn’t new.

Software 100

Software B2B Silicon Valley Acquisition 100

The Startup Magazine

JUNE 1, 2021

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. Like all ecommerce sites, B2B companies need a simple yet reliable B2B ecommerce platform to make it as easy as possible for their customers to order.

B2B 118

B2B eCommerce B2C Database 118

The Startup Magazine

JUNE 19, 2022

Your B2B sales effort is based on your ability to attract and retain prospects. If you want to boost your conversion rates, you need to create a great B2B sales plan. And if you’re not sure how to reach your goals, these B2B sales tips that we prepared will help you reach the revenue and success you’re hoping for. Focus on OKRs.

B2B 143

B2B Sales Elevator Pitch Lead Generation 143

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. And sales enablement software helps arm sales teams with the information they need to close sales. There are broadly 5 types of sales enablement tools in the market today: 1.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. Studies show that only 5% of B2B buyers are ready to buy. Brand is your strongest asset.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

DECEMBER 7, 2022

How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. In this episode of the Duct Tape Marketing Podcast , I interview Melanie Deziel. Questions I ask Melanie Deziel: [2:25] How does trust fit into marketing? [3:37] Storyfuel.co.

Marketing 80

Marketing Audience B2B Framework 80

Duct Tape Marketing

APRIL 25, 2019

7 Reasons Why Proposal Software Will Boost Your Sales written by John Jantsch read more at Duct Tape Marketing. If you’ve been writing a lot of them, you may have thought about investing in proposal software to make the process easier. Proposal software ensures you spend less time writing, as it comes with pre-made templates.

Software Review 78

Software Review Software Sales B2B 78

View from Seed

JANUARY 27, 2021

If you love juggling a broad range of exciting projects, and are operationally minded with a creative marketing bent, we’d love to speak to you about potentially joining our tight-knit team. . You have 2-4 years of professional experience in marketing, social media, event coordination, or business operations. Who Are We Looking For.

Operations 227

Operations Hiring Seed Stage Software Review 227

View from Seed

JULY 31, 2014

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. These two marketing and publishing platforms, respectively, allow for a more intimate relationship between creators and their audience. BUSINESS-FOCUSED (B2B).

Seed Stage 272

Seed Stage B2C Technical Review Disintermediation 272

The Startup Magazine

DECEMBER 28, 2022

SaaS (software as a service) is an increasingly popular way to market products and services. Here are six tips for using SaaS marketing strategies to maximize your ROI. Several lead generation service models exist, but many B2B companies are now turning to market automation software.

Lead Generation 139

Lead Generation Marketing B2B Audience 139

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

JANUARY 15, 2019

by Joseph Brady, Senior Director of Digital Marketing for Reliant Funding. Starting a business, growing it and sustaining in the market are the three chapters of a small business story. This strategy of IBM started to fail once the market was filled with clones and fakes of their products. Welcome Constructive Criticism.

Small Business 196

Small Business Software Review Technical Review Viral 196

Version One Ventures

JUNE 16, 2020

trillion is spent in the local government procurement market, but billions are wasted due to scarce competition and outdated processes. When software is used, it’s old, complicated and not user-friendly. DemandStar opens up this market to a modern process.

Government 125

Government Seattle Software Review Aggregator 125

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. But LinkedIn owns the lucrative B2B audience. LinkedIn video ad targeting.

Video 129

Video B2B Technical Review Campaign 129

YoungUpstarts

MAY 21, 2020

So you’ve just had a lightbulb moment and stumbled across the perfect business idea, one that is going to revolutionise the world and disrupt the market. Product discovery is the purpose of identifying the smallest amount of software needed to determine market value. by Nick Frandsen, co-founder and managing partner at Dovetail.

Product 264

Product Cofounder Audience Product Development 264

Duct Tape Marketing

JUNE 23, 2022

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenny Weigle. In this episode of the Duct Tape Marketing Podcast , I interview Jenny Weigle. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58]

Community 93

Community B2B B2C Technical Review 93

View from Seed

SEPTEMBER 18, 2019

As the company progresses through product market fit (PMF), you will want to highlight other key senior hires required to scale and round out the functional expertise of the exec team. Enterprise SaaS/B2B software – account executives (AEs) and sales developement reps (SDRs).

Part-Time VPE 195

Part-Time VPE Seed Stage CTO Hire Forecast 195

YoungUpstarts

JULY 26, 2017

by Pravya Pravin, product marketer at iZooto. In 2017, with 5X times faster growth than traditional software market, SaaS finds itself outrunning traditional software product delivery. Cloud software model will account for 1 dollar for every $4.59 spent on traditional software by 2019. Content Marketing.

Web 127

Web Software Review Software Technical Review 127

Venture Chronicles

AUGUST 30, 2012

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead. It doesn’t make sense.

B2C 36

B2C B2B Technical Review Software Review 36

crowdSPRING Blog

JANUARY 28, 2019

And, as all business owners know, marketing is an important part of your business. So, when you’re looking at the big picture, marketing is bound to come up. But, your time is limited and unless you’re an experienced marketer or have a marketing team, marketing is a constant challenge. Marketing Profs.

Small Business 106

Small Business Marketing Social Media SEO 106

YoungUpstarts

JULY 1, 2016

by Ashley Walsh, Director of Marketing for Formstack. For example, if your company is big, a larger software solution is needed to handle the differing needs of your business, such as transactional processes and benefits packages. Human resources management is a key component in any successful business, no matter the size.

Technical Review 140

Technical Review Indianapolis Software Review B2B 140

Version One Ventures

MAY 17, 2022

Inflection is the only marketing automation solution purpose built for B2B product-led companies. In years past, the B2B customer experience and buying process were owned by sales. If you wanted to buy new software, you talked with a salesperson. Some of today’s most successful B2B companies are product-led.

B2B 107

B2B Product Stealth Marketing 107

Women Entrepreneurs Can

OCTOBER 27, 2021

If you are thinking of starting a new business, or you already run an established one, and you haven’t at least considered the possibility of B2B eCommerce as opposed to simply selling to the general public, then you should at least give it some thought. Here are some compelling reasons for doing so: It’s a Growing Market.

B2B 59

B2B eCommerce B2C Demand 59

YoungUpstarts

JUNE 11, 2017

Whether you’re a startup looking at taking those first steps into the business world or an established company wanting to expand your customer base, marketing your business is an important step in getting your brand in front of the right people. Don’t dismiss traditional marketing methods. Create a website.

Database 164

Database Software Review Dividend Social Media 164

Haystack

DECEMBER 18, 2019

In addition to this trend, in 2019 I’ve noticed another one — a growing interest among VCs in B2B marketplaces. Let me state upfront that the idea of B2B marketplaces is not new. This has led to some very competitive financing rounds, which from afar is a signal various groups see the market potential of these models.

B2B 90

B2B North America Malaysia Warrant 90

Women Entrepreneurs Can

APRIL 5, 2019

In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year. The only problem with this is that while most marketers say that event marketing is their top strategy, businesses are still struggling to leverage profits and gain conversions post event.

Small Business 40

Small Business Marketing Social Media Hosting 40

ConversionXL

AUGUST 18, 2020

email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses.

Framework 123

Framework B2B SEO Search 123

Agile VC

MAY 13, 2013

. ”We’re the first company to do X in an rapidly growing market” or similar. If you think back to the monster consumer software and internet companies that’ve been built in the last 2-3 decades, it’s actually far more likely they were fast and/or particularly innovative followers rather than first movers.

Cloud 205

Cloud B2B Software Review Technical Review 205

View from Seed

SEPTEMBER 26, 2023

According to recent reports, the global ETL market is forecasted to reach $11.37 Prequel is shifting the ETL paradigm by imagining a world where software vendors make it seamless for their customers to export data to their data warehouse. billion by 2025, growing at a CAGR of 12.7%.

Forecast 194

Forecast B2B Global Software 194