Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity'

B2B 45

B2B Marketing SEM Bandwidth 45

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. Marketing, sales, legal, account management, on-boarding, technical guidance, training.

Business Model 335

Business Model .Net Revenue IPO 335

YoungUpstarts

SEPTEMBER 16, 2016

If deployed strategically, it might turn out to be the most popular mechanism to alter business operations in all the departments. In the case of B2B business, the ideal way is to come up with a robust symbiotic gamification model for business progression. It is because there is much more to gamification than just badges and points.

Retention 100

Retention Cofounder B2B Framework 100

Duct Tape Marketing

MAY 25, 2022

12:25] Who are some companies that you think are using AI really well in their marketing or operations? [13:39] You need to connect with customers on a human level, make boatloads of sales and grow with Gusto. I mean that are maybe kind of ahead of the curve and, and it might just be in their own operations or in their own marketing.

Artificial Inteligence 91

Artificial Inteligence Marketing Cofounder SMS 91

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales. What customer retention strategies are working best for other florists? We think that’s how Alignable can transform how business owners operate and grow their businesses.

Social Media 185

Social Media B2B North America Media 185

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. They have a website, they probably have a sales team, is that kind of where it ends? John Jantsch: Yeah.

Marketing 56

Marketing Social Media Analytics Software 56

Hippoland

AUGUST 8, 2018

For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. You will use your fridge for a decade or more so the retention here is high. 2) B2B startups have high margins. Sales cycles matter though. Many serial entrepreneurs tend to gravitate towards building B2B startups.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. You will use your fridge for a decade or more so the retention here is high. 2) B2B startups have high margins. Sales cycles matter though. Many serial entrepreneurs tend to gravitate towards building B2B startups.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Steve Blank

APRIL 1, 2020

Operating Numbers. Sales pipeline/forecast. I listened in on a board call with an enterprise software company this week, and when the CEO said, “Our VP of sales assured me our pipeline won’t be affected.” Days 3 and 4: Prepare new business model and operating plan. Internal Assessment.

South Korea 333

South Korea Salary Business Model China 333

Mucker Lab

APRIL 6, 2023

Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales?

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. For example, if your goal is to boost sales by 20% over the next quarter, you might set multiple KPIs to get the full picture of how your team is progressing (e.g., What are digital marketing metrics? submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

APRIL 7, 2021

Here’s the irony though— even though potential customers may be in the market for a solution like yours, you still need to deploy the traditional sales/marketing strategies to convince them to make a purchase. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.

IP 98

IP Marketing Technical Review Software Review 98

Duct Tape Marketing

OCTOBER 21, 2016

If deployed strategically, it might turn out to be the most popular mechanism to alter business operations in all the departments. In the case of B2B business, the ideal way is to come up with a robust symbiotic gamification model for business progression. It is because there is much more to gamification than just badges and points.

Retention 28

Retention B2B Framework Employee 28

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. This is influenced by a psychological principle known as mental ownership , a commonly used technique in direct sales (e.g., It speaks directly to common sales objections and solves them before they convince customers to abandon the sale.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. For a B2B company there are so many things we can measure.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

APRIL 7, 2022

Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. In this episode of the Duct Tape Marketing Podcast , I interview Marcel Petitpas. This is John Jantsch and my guest today is Marcel Petitpas.

Cofounder 77

Cofounder Hosting Networking Software Review 77

ConversionXL

NOVEMBER 25, 2015

A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. Annual plans will also usually better active usage and retention than monthly plans. 7 Psychological Pricing Hacks to Double Sales.

Product 48

Product Retention Revenue Acquisition 48

ConversionXL

SEPTEMBER 2, 2019

Whether you make money through sales or ads, you always need more user engagement on your website. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 24, 2014

Whether you make money through sales or ads, you ALWAYS need more user engagement on your website. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. The number of visitors directly correlates to revenue – whatever business you are in.

Social Network 130

Social Network Viral Social Media B2C 130

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. You, I’m talking about you!). It is not easy. But, it is solvable. Times 1000.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

NOVEMBER 11, 2015

The services offered post-sale are not necessarily well-regarded and in the worst case may be considered “nickel and dime” – though that may be changing. But don’t worry it’s a strong sales culture with great salesmanship that may certainly help you out at renewal time.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Hearpreneur

DECEMBER 15, 2017

My research was valuable enough for a large corporation that is known for creating a popular operating system to give us about $250K in funding. 7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. I was a Ph.D.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

mashable.com

NOVEMBER 3, 2010

Gordon is also operating director of Zynga and director at Amazon, both sFund partners. The group seeks out technologies that are complementary to the company’s core operations, including applications, software and infrastructure startups. View More » Jobs Director of Marketing and Retention a.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. customer retention, churn reduction, lifetime value. SaaS Sales Team Compensation â??

Software Review 53

Software Review Technical Review Startup 53