Up and Running

MARCH 8, 2017

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. With that in mind, B2B vendors must take extra steps to maximize relationships with existing customers to foster positive referrals.

B2B 109

B2B Sales Sales Cycle Social Media 109

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Image source.

Retention 113

Retention Marketing Acquisition Channel 113

View from Seed

MARCH 3, 2015

Ellie Mirman: When I came in, Mike [Volpe, HubSpot’s CMO] had a to-do list of the things he wanted us to do, the top one being to start a webinar series. NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.”

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

JULY 14, 2022

Automating Your Webinars The Engaging And Delightful Way written by John Jantsch read more at Duct Tape Marketing. Melissa is the CEO and Co-founder of Webinar. Key Takeaway: Webinars in the various formats they exist in have been around for years. The rise of the on-demand webinar has happened over the last ten years.

Technical Review 84

Technical Review Demand Cofounder Video 84

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. of their time), marketing teams (84.2%), and sales teams (75.9%). Both companies offer heaps of resources, from blog articles to webinars. Image Source.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

YoungUpstarts

OCTOBER 11, 2015

You may have already heard about webinars or online meetings and their ability to help grow a business. But how exactly are webinars able to do this? How do you make use of webinars in making your business grow and succeed? Arguably, webinars can help businesses grow the best in the marketing aspect.

Reputation 100

Reputation B2B Campaign Web 100

The Startup Magazine

DECEMBER 28, 2022

By now, everyone knows that B2B Lead Generation Services is the fastest-growing business model, and the best way to build a successful SaaS business is by capturing the attention of potential customers through your marketing efforts. Tutorial videos or webinars. Provide Useful Tools for Your Customers. Conclusion.

Lead Generation 158

Lead Generation Marketing B2B Audience 158

Seeing Both Sides

JULY 11, 2013

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. of webinar leads ever convert to customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more.

B2B 131

B2B Technical Review Email Sales 131

Agile VC

OCTOBER 27, 2011

I’m not the first person to describe this trend, and my prior background has been primarily as a consumer web guy more than in B2B companies. People have been selling software over the web for awhile and indirect selling via screensharing and webinar, etc isn’t new. RentJuice is doing much the same in real estate software.

Software 100

Software B2B Silicon Valley Acquisition 100

ConversionXL

APRIL 28, 2021

In many cases, customers are more willing to give out their info when rewards are at stake, like discounts or sales. Before I go any further, it’s important to note that this strategy probably isn’t right for all businesses. However, we didn’t decide to ditch it without digging into our data even further.

Email 151

Email Product Marketing Cofounder 151

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. If you spam the non-buyers with sales CTAs, you’ll only annoy them. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has.

Marketing 109

Marketing Social Media Non-Compete Audience 109

crowdSPRING Blog

JANUARY 28, 2019

Derek shares unique marketing and sales insights in a brash, unapologetic, and entertaining voice. Marketing Profs is an educational marketing website featuring articles, online courses, webinars, and tutorials. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum.

Small Business 106

Small Business Marketing Social Media SEO 106

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

Duct Tape Marketing

AUGUST 24, 2017

Transcript of How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing. She’s the founder of Strategic Pipeline, a Fortune 1000 sales process improvement consulting group, but it also has a lot to say about small business. Back to Podcast. Transcript.

Sales 35

Sales Conversion Revenue Email 35

Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Start building targeted prospect lists in these groups using LinkedIns Sales Navigator tool.

Lead Generation 75

Lead Generation B2B Syndicate Syndication 75

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. DGMs see that demand is maintained throughout the sales cycle.

Demand 95

Demand Management B2B Campaign 95

Guy Nirpaz

DECEMBER 13, 2011

The subscription model, like many of the B2B sales models in the SaaS industry , is all about the customers – listen to your customers and have your service to comply and you’re on the right direction! They can tell if you honestly love your own offerings or if you’re just using sales tactics.

B2B 60

B2B Sales Social Media Curation 60

Duct Tape Marketing

DECEMBER 15, 2022

Jason Bay is a leading sales expert and he talks with other leading sales experts to get you the information you need. I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. Really, really eye-opening.

Community 82

Community Framework Advisory Board Viral 82

Duct Tape Marketing

OCTOBER 9, 2018

How to Use LinkedIn to Generate Sales Conversations written by John Jantsch read more at Duct Tape Marketing. The video above is a replay of a recent live webinar I hosted with guest Viveka von Rosen. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations.

Conversion 75

Conversion Sales Audience Social Network 75

Up and Running

MAY 11, 2021

That could be why roughly 83 percent of B2B companies currently use email newsletters for marketing. Deliver value and not just a sales pitch. The readers who subscribe to your newsletter are most likely not signing up because they want marketing and sales messages. Go light on sales, heavy on giving value to your readers.

Customer 118

Customer Email HTML Social Media 118

Duct Tape Marketing

DECEMBER 20, 2022

Jason Bay is a leading sales expert, and he talks with other leading sales experts to get you the information you need. I actually love Instagram for b2b. I teach Instagram for B2B all the time cuz I, I think it's a very untapped potential. It's not just about sales, right? Really, really eye-opening.

Marketing 96

Marketing Social Media Video Technical Review 96

ConversionXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. This has changed how buyers interact with sales. More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

NOVEMBER 23, 2016

But the unintended consequence of our collective lead generation obsession is that the task of actually determining which of the leads generated are sales-ready is relegated to the back-burner. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy. Lead quantity vs. lead quality.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

Up and Running

MAY 30, 2014

Welcome to episode five of #TrackThis, my recurring webinar series with Matt Rissell, CEO of TSheets ! I’ve included the full audio and slide deck above, and the full transcript below: What’s the Golden Standard for Tracking Sales Conversions? How do you know if your company is doing well? Sabrina: Hi everybody.

Conversion 85

Conversion Sales B2B Software 85

ConversionXL

APRIL 4, 2017

There are the tangible benefits of leads, but there are the intangible benefits of developing as an industry thought leader and proving your knowledge, making it easier to build partnerships, find customers, and build out other channels (such as sales). If you can make sales work, this is another eminently scalable channel for startups.

Channel 118

Channel Marketing Viral SEO 118

Duct Tape Marketing

APRIL 11, 2022

Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales. Shorten the sales cycle A strong referral program can significantly shorten the sales cycle.

Programming 86

Programming Small Business Advisory Board B2B 86

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Position Based.

B2B 131

B2B Marketing Analytics Campaign 131

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

MAY 1, 2024

And when you do that, it's not always a direct correlation to sales. Although I have had many people tell me that they do get direct correlations to revenue and sales and so forth, but for many, it's just a great way to do thought leadership. It helps with leads, it helps with sales, it helps sales have better conversations.

Channel 66

Channel Audience B2B Social Media 66

The Next Web

FEBRUARY 18, 2014

Social media isn’t a platform to generate sales, but a powerful medium for generating demand for your business. Drive quality traffic to a webinar or Google+ hangout. Here are seven ways to use social media to improve the quality of your email list. Offer relevant promotions.

Social Media 148

Social Media Email Media Channel 148

ConversionXL

JANUARY 31, 2014

How To Identify Your Target Market & Make More Sales. Is Emotion Necessary To Make More Sales? Tells why you’re unique ( Meetingburner = Webinars and Screen Sharing Made Awesome – No instillation required). 5 Dimensions of Rockstar B2B explainer videos. Why You Should Focus On Clicks Before Conversions.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

MAY 27, 2022

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Customer 98

Customer Marketing Channel Acquisition 98