Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 75

Video Marketing Harvest Bandwidth 75

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Neither would have achieved virality had customers not received something tangible for their efforts. Let data guide your decisions, but don’t be afraid to fail fast in search of the most cost-effective strategy. Most of all, experiment.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Maybe your search rankings improved, making it easier for potential buyers to find your site. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

MARCH 18, 2013

Particularly helpful in B2B communications , LinkedIn is helpful in promoting your business professionally. If your video goes viral, YouTube can help you get huge brand recognition. Following other businesses or prominent people in the field can help you build a network with a targeted audience.

Social Media 269

Social Media Small Business Media Marketing 269

SoCal CTO

NOVEMBER 10, 2009

It was also beneficial because I got some good experience with both B2B and B2C business models. In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property. You mention social / viral aspects at both Google Photos and United Online.

Management 150

Management Product Entrepreneur Silicon Valley 150

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JANUARY 31, 2014

At the very least, have you inserted the keyword they were searching for in some prominent place on the page? Do This: Search for your landing page’s primary keyword & click on the pages your primary competitors are creating. Sidetrack: What Are The Elements of a Viral Pre-Launch Page?

Analytics 134

Analytics Video Matching Conversion 134

Brandanew

FEBRUARY 17, 2016

You must have seen those viral “what happens next will blow your mind” links. Also, do note that all social networks and search engines only show a certain number of words in the headlines. Similarly Google search results will only show a part of the headline if it is too long. Avoid cliches.

Viral 100

Viral B2B Audience Social Network 100

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 76

Marketing Differentiation B2C PR 76

ConversionXL

AUGUST 10, 2021

One B2B brand that does this well is social media scheduling platform Later. Cabot Cheese teamed up with a winery to give away a wine and cheese box to two winners in exchange for participating in this Instagram giveaway: They kept the barrier to entry low without sacrificing virality. Use relevant hashtags (and avoid trivial ones).

Metrics 152

Metrics Audience Curation Algorithm 152

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. " Become.com is a search engine designed to help consumers searching for products on the web.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. B2B / Enterprise Sales: Salesforce. And, we can do so much for them!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. If we publish on your website with written content for search purposes, check, if not, then we don't do it. If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers. And then basically.

Channel 66

Channel Acquisition Framework B2B 66

Ben's Blog

MAY 15, 2020

Andrew : I think a very, very simple, simple shortcut version of this might be something like: I find Yelp because I search for best dumplings in San Francisco, and then a Yelp page comes up. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.”

Founder 36

Founder Conversion Technical Review Cash Position 36

YoungUpstarts

AUGUST 21, 2014

According to Google, searches for infographics have increased 800 percent in the last two years as marketers look to increase brand recognition, create buzz and improve SEO. Infographics offer the unique ability to go viral and get your brand in front of millions of online visitors in a single day. Identify the Ideas That Have Legs.

Viral 162

Viral Europe America Social Media 162

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Possibly gated, since the focus is lead generation.

Lead Generation 110

Lead Generation B2B Video Marketing 110

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. For example, for the search term ‘king-size duvet covers’, someone clicked on Matalan , which ranked in position nine in the organic results,” said Diana Agop, Planning and Insight Executive at Red C. Viral marketing is hard to replicate. Overall traffic.

Audience 122

Audience Technical Review Social Media Campaign 122

Cracking the Code

NOVEMBER 3, 2015

For most B2B SaaS companies, category leadership often means US leadership. Gates made his talk unforgettable and it went viral. When I first met Algolia, the pitch was simple: “we are Google instant search for any website, with 260B API calls”. Another very important consideration is the geographic footprint of the fund.

Europe 48

Europe France API Viral 48

www.foliomag.com

JULY 31, 2012

SEARCH FOLIO: Search. Search Jobs. Search Jobs. B2B: Business Media. B2B Publishing. Mix of B2B and Consumer Pubilshing. Website Design and Development. ); • Browse & Search the Full Directory Now. • Search Now: Magazine Industry Jobs. WY. --> SEARCH NOW. Careers Home.

Social Media 40

Social Media Rhode Island Media South Dakota 40

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Coalesce address the more general problem of searching through large data sets for best fits. TruthFinder and Intelius provide basic background vetting.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Marin Software – Optimize your Search, Social & Display ads across channels and devices.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

YoungUpstarts

MARCH 27, 2020

If your business appeals to a professional audience or is a B2B business, you might also consider attending trade shows to put your stamp on the market and allow other vendors to hear about your business and the products that you offer. If you want to spread the word online, you should create a social media account to create viral posts.

PPC 179

PPC Social Media Audience Advertising 179

ConversionXL

MAY 19, 2016

For example, someone searches for local car insurance and finds thousands of options, but focuses on the top three results first… All three pages are open in the browser for comparison… The person compares the landing pages, trying to determine which is the right option for them… What about motorcycle insurance?

Analytics 78

Analytics Metrics Channel Software Review 78

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. They are the first thing people see on search engines. Share Your Expertise Freely. Online-Map Listings. Leverage Local.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. YouTube has several ad options such as Standard Pre-Roll, TrueView, Search Display, etc. They like simple things.

Analytics 149

Analytics Marketing Audience Channel 149

YoungUpstarts

DECEMBER 9, 2014

Surprise and entertainment helps drive viral sharing while building your company’s personality. this is especially true for B2B companies. The best thing about the book, however, is its emphasis on how B2B companies can take advantage of content marketing. Do Something Unexpected Yes, there’s no business like show business.

B2B 185

B2B Social Media Afghanistan Iraq 185

mashable.com

SEPTEMBER 1, 2011

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started!

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Ditto if I do a Google search for "high zoom digital camera" and get an ad for Frys Electronics. A search for "sales automation" shows a link for Zoho, leading me to the site below left. But for a search query stuffed with think intent , they have created a do page. How crazy is that?

Design 150

Design Software Review Technical Review Mobile 150

Brandanew

SEPTEMBER 12, 2015

Or worse still, expecting every single piece to be viral. For a B2B brand More often than not your customers expect you to be thought leaders in your friend. Ensure that each of your content piece is optimized for search engine results. Most of this content usually then goes unused. .

Marketing 100

Marketing Viral SEO B2B 100

mashable.com

NOVEMBER 4, 2010

Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. Facebook Wins Another Patent for Its. HOW TO: Win a MAZDA2 on Foursquare [S. OpenTable Seated 15.4 Million Diners. Animoto Grows to 2 Million Users 5 Tips for Improving Your Social Cust.

Developer 73

Developer Software Review PHP Social Media 73

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Viral agency Frac.tl’s answer – You show in shocking, unavoidable detail just how bad the problem actually is.

Sales 126

Sales B2B Campaign Video 126

conversionxl.com

FEBRUARY 4, 2014

At the very least, have you inserted the keyword they were searching for in some prominent place on the page? Do This: Search for your landing page’s primary keyword & click on the pages your primary competitors are creating. Sidetrack: What Are The Elements of a Viral Pre-Launch Page?

Analytics 98

Analytics Software Review Conversion Video 98

mashable.com

MAY 5, 2011

Create Viral Content Infographics startup Visual.ly We took the creative approach with our messaging as well as integrated Facebook and Twitter to encourage virality. ); //]]> Welcome to Mashable! Sign in with Facebook or Twitter to get started! May 5, 2011 09:01:37 Reply 0 Flag this comment Walkthrough AngryBirds Follow Great Idea.

Pakistan 94

Pakistan Social Media Startup Stealth 94

Duct Tape Marketing

JUNE 22, 2021

It’s free to use, it allows you to offer quick customer service and support, it can be used as a search engine tool for competitive analysis and for prospects to learn more about your business, and it allows you to directly communicate with your audience. Facebook is a place for audiences to connect with businesses big and small.

Social Media 95

Social Media Media Curation Audience 95

ConversionXL

APRIL 14, 2016

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. Back in 2009, Google conducted experiments which demonstrated that slowing down the search results page by under half a second resulted in 0.2%

Conversion 48

Conversion Technical Review Audience PPC 48

Rob Go

JULY 11, 2013

In the B2B world, this could take the form of founders who have such strong market relationships that they can get things done on the sales and partnership side that create huge credibility for the company well in advance of what others could accomplish in the same time period. This tends to be pretty hit-or-miss, I find.

Distribution 66

Distribution Vertical Viral B2B 66