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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Like this show? And I, that's really my expertise.

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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. So let’s reveal the e-commerce trends of 2022 and predict the trends for 2023, or, as we may say, crack the Da Vinci code. TikTok and Influencers One viral video on TikTok can reach 1.5

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. It sounds simple; however, very few asset managers actually do it.”

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What did they do before you came along?

A Smart Bear: Startups and Marketing for Geeks

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Working the pain in B2B. Example and pattern.

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How To Build A Sustainable Small Business

YoungUpstarts

Usually, small business owners don’t think beyond their quarterly or annual plans and they forget their long-term goals due to everyday hurdles. IBM, the king of the computing world did not build its hardware and software from scratch, but assembled hardware components and shipped in pre-loaded PCs with Microsoft Windows.

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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash.

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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? How do we differentiate between B2B start-ups that sell to many vs. sell to a few? Final thoughts.