ConversionXL

JUNE 8, 2017

For an ecommerce website, that could mean giving the 10% off coupon only to new visitors instead of everyone, to avoid cannibalizing sales you would have made anyway from your loyal customers without the coupon. These three guidelines are recency, frequency and unit of sale. […]. New visitor vs returning visitor. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

APRIL 4, 2014

Marketing doesn’t end after you’ve made the sale. If you’re interested in increasing customer lifetime value , know the real journey begins after that first sale is made. According to Monetate , email still provides the best conversion rates when compared to other traffic sources in eCommerce. image source.

eCommerce 112

eCommerce Sales Marketing Software Review 112

The Startup Magazine

JUNE 26, 2018

There are other examples of big domain name sales running into millions of dollars each. Little wonder you’re recording little sales abroad. Okay, you say. So, WHAT’S IN A BUSINESS NAME? Quite a bunch I’d say. To put it in perspective, Cars.Com recently sold for a massive $832m! To them you’re selling beautiful rubbish.

Naming 70

Naming eCommerce Startup Database 70

ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. It’s not about following a checklist from a blog post, that’s not how great people operate. But what is that really? We take a website, and make it sell better.

Conversion 48

Conversion Analytics Software Review Hiring 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

FEBRUARY 10, 2016

This beautiful daily, weekly, monthly blog post I was drafting in my head to share my excitement with you about thinking analysis differently went poof. Or, the foundation of my analysis for this blog can be this: A much richer understanding about the eight things I'm solving for. Everything came to a screeching halt.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

NOVEMBER 15, 2016

Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). Could be wasting sales and customer success time if not).

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

JUNE 24, 2014

Whether you make money through sales or ads, you ALWAYS need more user engagement on your website. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. Source: Socialnomics. Conclusion.

Social Network 130

Social Network Viral Social Media B2C 130

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales. A few years ago, HubSpot released their unit economics on David Skok’s blog. Building a network is not the same as building a SaaS or ecommerce company.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

JUNE 11, 2014

That is where this blog post comes in. From B2C to B2B. And you are guessing why store sales are down (and because of such a simple fix!). B2C sites like Travelocity and Fry's have not cornered the market on this. A search for "sales automation" shows a link for Zoho, leading me to the site below left.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

JANUARY 28, 2013

In this blog post I want to try and do something similar by sharing some of my favorite digital experiences with you. Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. I was listening to my "Write Great Blog Posts" music.

Web 164

Web Design Marketing Security 164

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. Also, look for knowledge-based blogs that can help you navigate the platform with ease. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 6, 2015

But if you run an eCommerce site, you also need to implement revenue tracking for the testing tool. Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. You stop the PPC campaign and implement the winner, but you don’t see the 30% improvement in your sales. Revenue Tracking. What gives? Simpson trial.

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. It is worth it.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 3, 2016

Of course, habits aren’t only affecting the promotion and sale of household cleaning supplies and toiletries. Of course, most companies know this, especially those in the eCommerce space. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. Toothpaste?

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

SEPTEMBER 10, 2012

If you know… who the people are , you know how to get to them (the blogs they read, the sites they visit, the stuff they search in Google etc). The data you need to know depends on the product and whether you have a B2B or B2C business. Ecommerce report. Get the Ecommerce Traffic Report. Relevancy leads to sales.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. For example, a video on the “about me” page of a lifestyle blog vs. just an image. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. You want sales, yes. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MARCH 3, 2021

That’s why PPC is one of my favorite ways to quickly start testing out digital strategy and sales processes. You can then create new landing pages or blog posts that are optimized for those long-tail phrases. For ecommerce companies you’ll likely want to track when a user adds items to their shopping cart.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

APRIL 12, 2017

Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Joel Harvey: Essential Ecommerce Optimization Techniques. Everything you do in ecommerce reflects your value proposition. Marketing/Sales optimization funnel. If the copy won’t sell them, what will? Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

AUGUST 1, 2017

Simply showing the water resistance of the Samsung S5—or better yet, showing a customer buying an S5 and being told by the sales rep that it was fully water-resistant—would have been much more powerful. We can say the same thing for B2C products, for example, HeadSpace. Product Habits blog. Contagious: Why Things Catch On.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Simply showing the water resistance of the Samsung S5—or better yet, showing a customer buying an S5 and being told by the sales rep that it was fully water-resistant—would have been much more powerful. We can say the same thing for B2C products, for example, HeadSpace. Product Habits blog. Contagious: Why Things Catch On.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

AUGUST 5, 2015

This is a great example of how persuasive social proof can be, particularly when it is prominently placed on your landing and important sales pages.”. This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. Or, they do care and leave your landing page to be social.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

Austin Startup

MAY 29, 2019

unfortunately, social commerce morphed to mean solutions like Facebook eCommerce stores offered by numerous small vendors who are now mostly no longer in business. and therefore the sales?—?that In investing in B2C, we also look for network effects but usually those are created rather than natural. that the brands needed.

Networking 48

Networking Fractional CTO CTO Hire B2C 48