Kodorra

NOVEMBER 25, 2018

For example, if you’re a prolific writer and love dogs particularly small breeds, perhaps the world could learn a lot from you about taking care of these little dogs via your dog-centric blog. Visit online forums, social networks, and blogs and check customer star rating and comments. Step 2: Name your business.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

VC Cafe

APRIL 28, 2021

Consider this: Jack Conte , Patreon’s CEO summarised it beautifully in the video below (or on this blog post if you prefer reading) by breaking down the evolution of the creator economy. He calls this period in time “The Second Renaissance” You’ll notice that monetisation is a key part of the flywheel.

Audio 167

Audio Valuation Stealth B2C 167

David Teten

JANUARY 11, 2020

The first three tools are only relevant if you’re going to generate significant content yourself: Teten.com , my blog and content marketing strategy. I typically publish essays in a major media venue, and then cross-post it on my blog. The mailings are just roundups of recent blog posts, so don’t require extra work. Linkedin.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

JUNE 8, 2017

For an ecommerce website, that could mean giving the 10% off coupon only to new visitors instead of everyone, to avoid cannibalizing sales you would have made anyway from your loyal customers without the coupon. Because Slack knows 2,000 is its golden number, it can iterate on ways to get customers across that line. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

JULY 6, 2016

In the second post on this blog (one million words ago), I'd shared the value of qualitative analysis because it is the only way to get context you need to answer the question why something was happening , rather than just relying on data which only answers the question what happened. It does not matter if you are are B2B or B2C.

Design 86

Design Software Review Mobile Analytics 86

Occam's Razor

NOVEMBER 13, 2009

I now have several full time jobs, plus this blog, plus speaking around the world, plus a family, plus… so much more. " This blog post is in three parts: The pitch. Non-Ecommerce. Request For Help: As you all know my philosophy for this blog is eat like a bird, poop like an elephant. Request for help.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. It’s not about following a checklist from a blog post, that’s not how great people operate. But what is that really? We take a website, and make it sell better.

Conversion 48

Conversion Analytics Software Review Hiring 48

Both Sides of the Table

SEPTEMBER 13, 2009

Tonight I was reading a good blog post ( here ) from Sean Powers with Alistair Croll on preparing yourself for the TC50 “bump” – the rise in traffic that a company gets from presenting at TechCrunch 50. Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Mistakes we made?

South Africa 310

South Africa Europe Disintermediation Poland 310

The Startup Magazine

JUNE 26, 2018

Any known negative connotations? What are your thoughts?

Naming 92

Naming eCommerce Startup Database 92

ConversionXL

APRIL 4, 2014

The following infographic, “ eCommerce Goes Personal ” summarizes just how personalized content can yield significant improvements in our business objectives. According to Monetate , email still provides the best conversion rates when compared to other traffic sources in eCommerce. Email remarketing. Behavioral targeting.

eCommerce 112

eCommerce Sales Marketing Software Review 112

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

FEBRUARY 10, 2016

This beautiful daily, weekly, monthly blog post I was drafting in my head to share my excitement with you about thinking analysis differently went poof. Or, the foundation of my analysis for this blog can be this: A much richer understanding about the eight things I'm solving for. Everything came to a screeching halt.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

APRIL 27, 2019

A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more. How to build a customer journey map in 5 steps. Step 1: Define the behavioral stages. Image source ). Depending on your business, customers may go through different stages while navigating your site.

Customer 100

Customer Analytics B2C Conversion 100

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. For some pointers on how to predict whether you’ll go viral, read Roger Wu’s blog about the very same subject on Forbes. Conclusion.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

NOVEMBER 15, 2016

So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). Much has been written about optimizing free trials (including a case study on our blog ), as well as whether you should do free trials or not. Lead Nurturing. Retention is King.

Conversion 48

Conversion Churn Rate Retention Metrics 48

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. A few years ago, HubSpot released their unit economics on David Skok’s blog. Building a network is not the same as building a SaaS or ecommerce company. What’s the ARPU of a business on a social network?

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

JANUARY 20, 2010

Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Why not, : ), start a blog?

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JUNE 11, 2014

That is where this blog post comes in. From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. If you refuse to have a true mobile-awesome experience, at least suck-less by using responsive design - like this blog. They've read this blog. [I Bits and bytes are cheap.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

JANUARY 28, 2013

In this blog post I want to try and do something similar by sharing some of my favorite digital experiences with you. Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. I was listening to my "Write Great Blog Posts" music.

Web 164

Web Design Marketing Security 164

crowdSPRING Blog

SEPTEMBER 5, 2014

A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Terrific post & great insight by Andrew Mason discussing Internal Tools at Detour | Detour Blog – crowdspring.co/1poOjMf. The 10,000 Hour Rule Is Not Real | Smithsonian – crowdspring.co/1qp7eeR.

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Also, look for knowledge-based blogs that can help you navigate the platform with ease. Customer support: Does the software allow for chat support if your team has immediate queries? Image source.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. That is what being successful is all about. Play with it.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. Why people think it’s about tactics is obvious: lots of blog posts out there tell you so. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

SEPTEMBER 10, 2012

If you know… who the people are , you know how to get to them (the blogs they read, the sites they visit, the stuff they search in Google etc). The data you need to know depends on the product and whether you have a B2B or B2C business. Ecommerce report. Get the Ecommerce Traffic Report.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

NOVEMBER 6, 2015

But if you run an eCommerce site, you also need to implement revenue tracking for the testing tool. If you’re an eCommerce site, it could very well be your most trafficked time of the year. There are, however, some common validity threats that you’re more likely to run into than others. Revenue Tracking.

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

FEBRUARY 3, 2016

Of course, most companies know this, especially those in the eCommerce space. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. Second, your habits become more flexible. By then, however, it’s often too late.

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. For example, a video on the “about me” page of a lifestyle blog vs. just an image. Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing.

Video 48

Video Conversion Mobile Search 48

View from Seed

AUGUST 2, 2017

While our lens on the Everyday Economy is focused on our actions as individuals, it’s not constrained to B2C companies. The internet has transitioned from just simplifying the marketing funnel to redefining the actual products and services we consume.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. You are B2C or B2Q or Non-profit or an Adult-oriented business. But, depending on which benchmark you want to use, the average ecommerce conversion rate is around 2%. That's fine. Different is fine.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MARCH 3, 2021

You can then create new landing pages or blog posts that are optimized for those long-tail phrases. For ecommerce companies you’ll likely want to track when a user adds items to their shopping cart. The search terms that generate quality clicks help establish that those keywords are likely worth targeting in SEO.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

JUNE 28, 2011

It is not hard to imagine what a B2C site is trying to do. For ecommerce sites (like Amazon) it means focusing on an experience to cause the next 20 purchases, or (like TurboTax) focusing on such a delight this March that I'll be back next March. Tweeting, Facebooking, Blogging, YouTubing. So do this, migrate to above.

Metrics 126

Metrics Web Analytics Campaign 126

ConversionXL

AUGUST 1, 2017

We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. Product Habits blog. But in more traditional retail as well as ecommerce, you may be more familiar with loyalty programs. Hooked: How to Build Habit-Forming Products.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. Product Habits blog. But in more traditional retail as well as ecommerce, you may be more familiar with loyalty programs. Hooked: How to Build Habit-Forming Products.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Actively experimenting with different marketing channels.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

APRIL 12, 2017

Joel Harvey: Essential Ecommerce Optimization Techniques. Everything you do in ecommerce reflects your value proposition. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? E.g. a B2B company going up against a page of ecommerce results. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86