VC Cafe

FEBRUARY 21, 2023

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. They encompass the effectiveness of marketing (the startup’s ability to reach and resonate with target customers) and stickiness (the product’s ability to deliver value to customers over time).

Retention 109

Retention Conversion Churn Rate B2C 109

View from Seed

SEPTEMBER 11, 2019

You’re obviously not showing charts of user growth, number of customers, or revenue. But even as a concept stage company there are ways to show progress with your business. For consumer companies this is usually around user acquisition, engagement, and retention. B) Post-Product Companies.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

ConversionXL

SEPTEMBER 20, 2018

The Three Tidal Waves Coming for Your SaaS Business. This isn’t limited to the B2C space. As a result, argues Andrew Chen , it’s becoming more expensive to acquire customers. A go-to-market (GtM) strategy is an action plan that specifies how a company will reach target customers and achieve a competitive advantage.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Mucker Lab

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. This is awesome, but is this a fit for me? ”

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. Be warned, however, that social login might not be an ideal choice for all businesses. million monthly unique visitors but low engagement.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

In other words, potential customers are often put off by the effort to fill out a form, and may even leave the checkout process altogether. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations.

Social Network 73

Social Network Viral Social Media B2C 73

VC Cafe

OCTOBER 23, 2022

There are of course exceptions, mainly in the B2C world, like Waze, which sold to Google for $1.4 Revenue can optimise short term thinking – extracting as much money as possible from customers can help you hit a quarterly or annual revenue goal, but it doesn’t tell you much about usage and customer satisfaction.

Metrics 179

Metrics Revenue B2C Portfolio 179