VC Cafe

FEBRUARY 21, 2023

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. Retention over 50% is considered top quartile.

Retention 109

Retention Conversion Churn Rate B2C 109

View from Seed

SEPTEMBER 11, 2019

At NextView we invest across the spectrum of seed stage companies so roughly 1/3rd of the companies we invest in are pre-product, roughly 1/3rd are post-product but pre-revenue, and perhaps 1/3rd have some very early revenue. You’re obviously not showing charts of user growth, number of customers, or revenue.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

VC Cafe

NOVEMBER 2, 2019

Benchmarks are typically specific to stage/business model/geo. In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

SEPTEMBER 20, 2018

The Three Tidal Waves Coming for Your SaaS Business. This isn’t limited to the B2C space. Why SaaS businesses are adopting product-led go-to-market strategies. At HubSpot, we realized this a few years ago, which is why we disrupted our own business model before anyone else could. – Kieran Flanagan, HubSpot.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Mucker Lab

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. You still have a revenue goal to hit this quarter, something like that.

Product 78

Product CTO Hire Startup Fractional CTO 78

VC Cafe

OCTOBER 23, 2022

The CEO shared the revenue target for the year at X, and the revenue target for next year at 3X. One of the board members asked a simple question: “Why is revenue our North Star KPI? One of the board members asked a simple question: “Why is revenue our North Star KPI?”

Metrics 179

Metrics Revenue B2C Portfolio 179

ConversionXL

JUNE 24, 2014

There is much more to say about registration processes than I have space for in this article, but you can read more here: Why user registration sucks and how it hurts your business. The number of visitors directly correlates to revenue – whatever business you are in. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 130

Social Network Viral Social Media B2C 130