Duct Tape Marketing

FEBRUARY 2, 2022

Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. Check out the sales podcast where host will Barron helps sales professionals learn how to find buyers and win big business in effective and ethical ways. So, you know, how important is, is a match to the URL? We Google it.

Naming 76

Naming Kansas City Kansas Technical Review 76

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

MAY 22, 2019

Basically what that means is the better your site can match what someone wants when they search for something, the higher it’s going to rank. To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for?

SEO 60

SEO Kansas City Kansas Missouri 60

ConversionXL

JULY 7, 2020

If you’re looking for an alternative way to drive traffic, leads, and sales, Pinterest is an opportunity. Cosmopolitan is already creating content around fashion in the fall, and we’re only in July: If you’re planning a campaign related to a particular day or season, start creating pins at least two months in advance. Create 10 boards.

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. This means you have to generate awareness and demand yourself, before you get that sale. LinkedIn (not great for B2C). So where do you even begin when there are 72+ PPC options for you?

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

JUNE 25, 2021

Growth: A sharp increase in users and sales. Here, your focus should be to earn new sales from fence-sitters and consider new revenue streams. There are several documents you can create in pre-launch to encourage buy-in (no matter the size of your startup or organization): Sales messaging guide.

Product 96

Product Social Media Audience Software Review 96

Duct Tape Marketing

OCTOBER 26, 2017

These aren’t even B2C companies – they’re selling software platforms! It’s a great point – we still use annoyingly repetitive outreach tactics in sales and other, more expensive, areas of marketing (think cold calling and targeted display ads) – and we do it because it works. Inexpensive. “So

Advertising 49

Advertising Hosting B2C Audience 49

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. That’s why PPC is one of my favorite ways to quickly start testing out digital strategy and sales processes.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

FEBRUARY 3, 2017

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Are you aware of your profit margin on every type of sale? According to the benchmark report, most affiliates work in the B2C space (79.45%). Some people confuse affiliate marketing with referral marketing. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

NOVEMBER 6, 2015

Pro Tip: Do this with your campaign team (e.g. The team will be less likely to implement a change (‘test threat’) if they were involved up front, and it provides more eyes to monitor for unexpected ‘pollutants’ like competitor promotions, direct mail campaigns, or even regional weather factors. Flicker Effect.

PPC 48

PPC Software Review Technical Review Campaign 48

Mike Michalowicz

FEBRUARY 11, 2013

Look for decision makers with events that are a match for your product or service. If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. HARO Gift Bags.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. You want sales, yes. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. In some cases, you might have an entire marketing campaign to go along with your video. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 10, 2012

how they describe the type of services they offer, you can word the copy on your site to match the conversation in their head (very important!). It’s all about relevancy – if what you offer and how you present it matches their state of mind, you have gained a customer. Relevancy leads to sales. Conclusion.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

AUGUST 27, 2019

According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. You’re exposed to bold sales messages. Expecting GTM to do what Segment is made for can lead to developer turnover and missed sales opportunities. Then set up the campaigns that’ll generate the data.

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Field length should match estimated text size.

San Antonio 86

San Antonio Metrics B2B Analytics 86