View from Seed

MARCH 3, 2015

EM: It definitely helped us get off to a very fast start. Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. Then we looked at the data and made a decision to cut it.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

JULY 18, 2017

It seems like the definition of product analytics is always changing, but I like definition from the folks over at Amplitude : “Product analytics show you who your users are, what they want, and how to keep them”. Questions such as: What marketing channels are driving the best users (i.e. Product Analytics Defined.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Knowing how each promotion works in the long run solves many digital marketing mysteries: Where you should put your money; How to formulate a campaign to attract the desired people and behavior; Which channels are home to long-term customers, and so on.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] First off, what's a community first company in your definition? Liz Lathan (03:29): I agree.

Community 81

Community Framework Advisory Board Viral 81

Occam's Razor

JUNE 11, 2014

We definitely stink less in most cases. From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). B2C sites like Travelocity and Fry's have not cornered the market on this. I mean look at Zappos.

Design 150

Design Software Review Technical Review Mobile 150

Austin Startup

JULY 12, 2010

They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial. Stories of injustices made right via social media are frequent, if not altogether common. You should be afforded basic rights, including read, write and export abilities.

Customer 80

Customer Harvest B2C Technical Review 80

YoungUpstarts

AUGUST 17, 2014

Moreover, those tracking online progress (search rank, social engagement, website visits coming from other channels), are overloaded with duties, multitasking and allocating time. The increased difficulty and added opportunity is ironic and problematic for business-to-business companies as well as B2C (business to consumer) advertisers.

Architecture 180

Architecture Marketing SEO Cofounder 180

Duct Tape Marketing

MAY 24, 2023

You can't expect to grow and manage, like you mentioned, there's so many updates across all the algorithms, all the different channels that you're expected to be on. It's a tough world out there, especially when you're asked to be, have a consistent presence on eight different social channels. Do more with less channels.

Social Media 79

Social Media Media B2B B2C 79

Brandanew

FEBRUARY 24, 2016

Remember, keeping an eye on market trends is just as important as creating loads of great content and is definitely a part of making your content strategies ! Twitter ads cost 33% less than other paid channels Click To Tweet. Brandanew deals with a B2B audience, like Hootsuite and therefore, Twitter is an important channel for us too.

Social Media 100

Social Media Channel B2C Lead Generation 100

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! You can definitely have two different tables with this data. We know the optimization that is required.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

mashable.com

OCTOBER 5, 2012

.” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel. Naming your startup is definitely a challenging process! Contributors.

Naming 84

Naming Startup Social Media RSS 84

ConversionXL

MAY 22, 2017

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Marketing and Sales departments are strongly aligned on the definition of MQLs. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

VC Cafe

MARCH 27, 2022

The definition of the space is still vague. The Cambridge Dictio nary added a definition for the Metaverse this week : Source: Cambridge Dictionary. Some might find this definition too limiting. Metaverse – it has both B2B and B2C applications. Challenges for investors in the Metaverse and Web3 space.

Cofounder 179

Cofounder Venture Capital Equity 179

ReadWriteStart

OCTOBER 7, 2020

According to a report from the Content Marketing Institute (CMI), 91% of B2B marketers and 86% of B2C marketers say content marketing is vital to their marketing strategy. CMI reports that 77% of B2B marketers and 78% of B2C marketers rate content marketing as moderately, very, or extremely successful for their business.

B2C 78

B2C B2B Architecture Dilution 78

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + And while I’m focusing on Facebook for the sake of simplicity, everything in this post applies to all other Social Media channels. Consider this as well for all brands… There is no native discovery model on these Social channels. OMG, you most definitely can.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

MARCH 21, 2017

Influencer marketing works in part because it bypasses the very real shortcomings of channels like display. We have been focused on improving and expanding our influencer marketing channel since then (20 months ago).”. There are some pretty definitive rules of engagement. How Does the Influencer Marketing Relationship Work?

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

Duct Tape Marketing

FEBRUARY 6, 2024

Explore the impact of dark social on brand discovery and gain insights into the four key channels for optimization: traditional search engines, rented channels like social media, earned media through endorsements and PR, and emerging media such as voice and AI platforms. So it's not just sort of a one. And that's the other thing.

Engineer 64

Engineer SEO ChatGPT Channel 64

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Pick your brand channel that has the most engaged community (i.e. Support influencers on your social media channels. That campaign was a definite success. most followers, subscribers).

B2B 110

B2B Marketing Social Media B2C 110

Occam's Razor

JULY 22, 2013

My definition of the audience in the See stage are "all people who wear clothes." Identify gaps in our content/engagement/channel strategy on the web, 2. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels? " The See stage is exclusionary, though.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 28, 2017

Here are the definitions…. In my definition, this is also online to offline, offline to online or whatever the heck to whatever the heck. Cost Per Impression. An almost, if not entirely, useless metric no matter where it is applied. No one should use this for anything ever. World peace will be hastened by a millennia. An outcome!

Metrics 60

Metrics Analytics Acquisition Naming 60

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. I''ll discuss each one below. 1) Enterprise Sales. Organizationally, SDRs may even work under the marketing organization while the closers work for sales.

Sales 50

Sales Technical Review Software Review B2B 50

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Google Plus.

Social Media 165

Social Media Metrics Conversion Media 165

Cracking the Code

OCTOBER 10, 2008

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

JUNE 8, 2017

Here is a simple definition from MarTech Today : A data management platform is software that houses audience and campaign data — yep, a data warehouse — from all kinds of information sources. “gossip” and make those segments available to buy against.

Programming 97

Programming Revenue Analytics Software Review 97

Up and Running

MAY 21, 2014

So for starters, my definition of marketing, and it’s really one that I’ve been using for a long time, is “getting someone who has a need to know, like, and trust you;” I think that’s the first half of the game that we have to really work on before we’re really ever get the opportunity to sell someone.

Marketing 72

Marketing Social Media Sales Media 72

Up and Running

MAY 8, 2015

Managing expectations can definitely be a balancing act. The trick is to find a balance and be anticipatory, rather than reactionary, in order to create measurable levels of customer satisfaction, regardless of whether you’re servicing B2C or B2B clients.

Management 60

Management B2C B2B Retention 60

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? 14:26] Why do you call this book the last great marketing strategy? [16:32]

Community 83

Community Marketing Audience Networking 83

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. In a B2C context, you definitely want to give the chat option to customers who got something in their cart but have yet to complete the purchase. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Austin Startup

JANUARY 21, 2018

New definition of busy One week on a Startup Catalyst Mission is like a month at home. When we weren’t together we were on our “random subject” Slack channel for insomnia chat, discussions on how to find coffee (and each other!), I work hard here in Australia and that often means long hours yet I’m still effective most of the time.

Curation 54

Curation Australia Cofounder B2C 54

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. There is always that anxiety to get started. Over to you.

Social Media 61

Social Media Media Marketing Lead Generation 61

Designmantic Blog

MARCH 6, 2018

If there is one person who is able to provide creative solutions to complicated problems for governments, corporations and NFOs, it is definitely Holly Ransom. She has delivered integrated marketing solutions for B2C and B2B businesses and regularly assists businesses to capitalize on the internet for growth and profiting.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Duct Tape Marketing

MARCH 30, 2022

Dale Bertrand (02:11): Well, thinking of it as an evolution is definitely the right way to think about it. You can even use bot builders to create robust, automated multi-channel campaigns, learn how to grow better by connecting your people, your customers, and your business @ hubspot.com. It just, they have to be natural links.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

VC Cafe

JANUARY 16, 2011

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. The module provides a miniature multi-channel receiver that continuously tracks all satellites in view and provides accurate positioning data.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Duct Tape Marketing

JUNE 11, 2019

As more digital channels have emerged through which you can reach clients, there have been whispers going around that email marketing is dead. On the B2C side of things, 59% of consumers report that information in an email has influenced their purchasing decisions. Email Marketing is Dead. And everyone is on email.

Email 78

Email Marketing B2C B2B 78