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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

If it's informational or if you're asking how many people sit on the Supreme Court, there's a definitive answer to that, a factual answer that it can give you without sending you to a website. And that looks different for a B2C journey versus a B2B journey. So we're definitely doubling down on unique content in that way.

SEO 83
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2023-2024 B2B SaaS Benchmarks

VC Cafe

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies. User Activation : Defining and measuring activation metrics is crucial.

B2B 97
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How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So we're definitely changing our language a little bit, as opposed to like, we're a form, we're a survey. Get seen, get Semrush, visit Semrush.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

EM: It definitely helped us get off to a very fast start. Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. Then we looked at the data and made a decision to cut it.

Marketing 120
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The Proven Framework For Building A Thriving Community

Duct Tape Marketing

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] First off, what's a community first company in your definition? Liz Lathan (03:29): I agree.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Knowing how each promotion works in the long run solves many digital marketing mysteries: Where you should put your money; How to formulate a campaign to attract the desired people and behavior; Which channels are home to long-term customers, and so on.

Retention 126
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You Shouldn’t Have to Pay to Talk To Your Own Customers

Austin Startup

They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial. Stories of injustices made right via social media are frequent, if not altogether common. You should be afforded basic rights, including read, write and export abilities.